Reborn Entrepreneurial Giant.

Chapter 550 E-commerce War

How much was Jumei's revenue and profit last year? Does the "tens of billions of subsidies" need to be authorized by the shareholders' meeting?Forget it, it's not important. Qu Li doesn't really want to spend 100 billion. The current user scale cannot support such a promotion.

With the authorization from Qu Li and Lu Qi, Dadongzi led his team to work overtime overnight to revise the promotion plan and continued to brag, er, advertise on Weibo: “Some offline chain companies rely on their market leadership to threaten brands not to cooperate with Ju. Cooperating with the United States, we cannot give Jumei discounts, so that some consumers doubt Jumei's determination to maintain low prices for digital 3C and major appliances. This makes the brothers very angry, and the consequences are serious."

"This promotion cannot be anticlimactic, and we cannot just withdraw the promises we have made, otherwise no consumers will trust us in the future."

“The gross profits of some home appliance chain companies as high as 30% are simply huge profits. The account period for the brand’s supply chain is as long as half a year, and they have to find ways to deceive consumers and eat at the same store. And the gross profit of e-commerce retail It generally does not exceed 15%, and the billing period is generally about 60 days. Jumei implements a 7-day no-reason return policy, door-to-door delivery, and door-to-door installation..."

"If you don't change the bad habits in the industry, let Jumei change you. This promotion will not embarrass supplier friends. I have applied for subsidies of up to 100 billion from Tianming and Singularity, which will be directly subsidized to consumers, including IPhone and Honor phone..."

As soon as the name "Ten Billion Subsidies" came out, the domestic Internet was boiling, as if it smelled a bloody storm. Dadongzi's Weibo was quickly reprinted by major portals, and became a popular website on Weibo, Baidu, and Tieba One of the hottest news.

This time the "[-] billion subsidy" is limited. Online payment must be used, and it must be Jupay. Then with hot-selling single products such as IPhone and Honor as benchmarks, a large number of netizens were shocked at once. Jumei is What a bargain!

Jumei bypasses the supplier brand side, does not harm their interests, and directly subsidizes consumers. They have no reason to stop Jumei's promotions. In addition, the products with tens of billions of subsidies this time have strict entry thresholds. Basically, It is a big brand with guaranteed quality, and the price has dropped to the price range of other brand products. You can imagine how attractive it is.

Even if Gome and Suning were knocked unconscious, Ahri and Goose Factory quickly reacted. Many media began to criticize Jumei for disrupting market order and suspected of unfair competition.

Of course, we were not rushing to refute at this time, but wanted to let consumers know Jumei’s sincerity, so there were discussions one after another around the “tens of billions of subsidies”, and there were a lot more registered users, but because It is not open to the whole society, so it is not the main battlefield for public opinion. Weibo, which has the most users, is.

Real money is the most convincing. The "tens of billions of subsidies" hit Gome Suning hard, and also hit Ali and Goose Factory behind it. But at the same time, it stood on the opposite side of all its peers. For a time, Jumei became the only 3C home appliance company. When it comes to e-commerce options, it’s September and many college students have become the main consumers: buy, buy, buy, buy with eyes closed, and resell to others to make the difference...

This is of course possible. The Jumei team has also launched an anti-cheating mode, making every effort to maintain the normal progress of this "tens of billions of subsidies" and letting the voices of "unfair competition" go.

Finally, before Teachers' Day on September 9, the relevant departments took action. Lu Qi and Dadongzi were interviewed. A few days later, Jumei silently canceled the "Ten Billion Subsidy" column on the homepage.

Dadongzi did not reply to netizens’ questions on Weibo, but well-informed people had already reported that Jumei’s management and Gome Suning were being interviewed: they are “friends” and we must maintain “respect”.

In just a few weeks, everything has returned to the beginning. It seems that nothing happened. Jumei has fattened a group of wooly people and established its leading position in the field of 3C home appliances.

"Gome Suning was beaten so hard that Jumei is so awesome." Someone shared a summary on the stock forum. Not only people who eat melons, but also financial programs, including Central Style, are interpreting this. This is Jumei In the second battle that Dadongzi started, his fierce and aggressive image was established.

Many people began to look up information and found out that this man, like Qu Li, both ran to Chengdu for disaster relief after the earthquake. The two met at the disaster relief site. Goudong was acquired by Jumei during the financial crisis, and the two people who cherished each other began to develop. long-term cooperation.

Even if a caring person behaves fiercely in a business war, it is difficult for netizens to hate him, and instead think that this is his true nature.

Jumei has the elegant Lu Qi, the rough and tumble Dadongzi, the rock and roll youth Xu Lei, and the timeless Huang Zheng, which can be regarded as a gathering of stars.

"Being able to bring together these talents with different styles and outstanding personalities, without infighting and forming a synergy, Qu Li's personal charm is beyond doubt..." Someone said of Qu Li when summarizing this "e-commerce war" , and the boss of Gome Suning.

"The biggest difference between the three founders is not their age, but their structure, feelings, and the boss's learning ability. Qu Li, as a junior high school student, can make a group of elites believe in him and successfully start a business in the Internet technology industry. It is simply a miracle." …”

Then the miraculous Quli and Jumei continued to rise after their market value exceeded US$300 billion, and their market value soon exceeded US$350 billion, approaching US$400 billion...

There is no doubt that Jumei has been recognized by consumers despite being interviewed by relevant departments. During this period, Jumei and Juhuasuan’s two platforms have turned the scope of tens of billions of subsidies into full categories, steadily suppressing Tianmao. Since then, Jupay fast payment has become popular. Except for the investment of less than 10 billion yuan, almost all of it has been harvested, winning the "e-commerce war".

As for how much Jumei’s market share will increase, that is an unknown. Anyway, during the “[-] billion subsidy” period, Jumei Juhuasuan’s average transaction volume tripled.

Luqi did not publicize these results and maintained "respectability" with Gome Suning. However, whether it is cost, price or after-sales service, Jumei almost has an advantage.

"Home appliance companies in Guangdong Province are already discussing e-commerce exclusive supply." Xu Lei, who will take over Jumei next year, was made passive by Dadongzi. This not only attracted the limelight, but also vaguely established Dadongzi's position in Jumei.

"How do you think we should respond?" Qu Li asked thoughtfully

"Maybe in a few years, we have limited influence on them now, but we can put pressure on them through the growth of our own brands." Xu Lei recognized Jumei's independent brand strategy

"Yeah, but it takes a lot of time." Qu Li

"..." Xu Lei couldn't think of a way and wanted to brag, but Qu Li didn't like to brag when talking about serious matters, so he held back.

"How about we make a few influential and popular products?" Qu Li

"Is it so easy for hot items to appear?" Xu Lei

"It's not that difficult." Qu Li said something that is irrefutable. He has created many "hot products" and knows that cost-effectiveness is the key to increasing sales.

"Do you have any idea?"

"Of course we sell high-quality, low-priced power banks." Qu Li said of the 21700 batteries that he has invested in building a factory to produce. They can not only be used for power banks, but can also be used as batteries for laptops, electric skateboards, and razors. ?More uses are still being explored.

"Is it okay?" Xu Lei hesitated

"Who knows?" Qu Li didn't dare to vouch for it.

"Then I'll give it a try..." Xu Lei felt that creating a hit product might be his best chance.