Reborn Entrepreneurial Giant.

Chapter 55 Games and Fashionable Characters

"You called me so soon. Are you short of money?" Xiong Ge joked

"I want to ask you something, see if you know about it." Qu Li said directly

"Oh, something really happened, tell me." Xiong Ge was serious about his business.

"Are there any music and dance games being developed in China, targeting girls?"

"A game for girls?"

"Well, I want to find a game that can combine music, dance and fashion, and incorporate Xiangyun and Danlin brand clothing into it. If someone is developing it, I will invest in it. If no one is developing it, I will invest in a game company myself. .”

"..." Xiong Ge was shocked. Qu Li was indeed unreliable.

"Why do you do this?"

"Our clothing is aimed at young people, and online games are basically played by young people. If the game is fun and has many users, it will subtly affect a large number of target audiences. If we invest tens of millions now, it may be more cost-effective than our advertising. ." Qu Li explained that investors should not spend their money indiscriminately.

"If not, I will pay for it myself and will not take money from Jumei to develop games." Qu Li felt it was necessary to explain that Xiong Ge, the province's leader, thought he was not involved in e-commerce or games.

"Let me ask you, is this matter not urgent?"

"As soon as possible. The game development cycle is long. I have to prepare in advance. If I am too busy in a few months, I may not have time to arrange things for the game company."

"Okay, I'll do it as soon as possible." Xiong Ge felt that his 5% shareholding would be at a disadvantage compared to Sequoia's 15%, but Sequoia's information channels were not as wide as IDG's, so it was useless to go to Shen Nanpeng. Ten years later, the situation might change.

Jumei has relied on publicity to develop rapidly from the beginning. Qu Li will not give up his competitive advantages, but he will not forget to develop new competitive advantages and build a moat, which is an advantage that others cannot match.

The domain name of Jumei Youpin website is jumei. He has also applied for many pinyin domain names, which I will not introduce here.But what surprised Qu Li was that he was actually qualified for the position of product manager, guiding these programmers to build the website according to the three-click principle, that is, it only takes three clicks to find the required information from the homepage.

In fact, if there is no need to think about it, it doesn’t matter if you click a few more times. This is the three-click principle anyway.At that time, Jumei Youpin was criticized by a young man on a TV show because its website design had 32 layers. It couldn't do the most basic things well. No wonder it failed later.

Unfortunately, what Qu Li can remember is limited after all, and he can only slowly discover problems while using it.The supply chain issue he is most concerned about requires long-term efforts.The last signing ceremony was broadcast on CCTV [-], making it much easier for them to find well-known cosmetics suppliers.

For example, before venture capital joins, suppliers do not trust you, and they need to pay up front, at least part of the money, to purchase goods. Even if a brand is willing to pay later, the category and quantity will be restricted.Now with venture capital and central bank blessing, most cosmetics brands are willing to give Jumei a certain account period.

Since Jumei is positioned as a fashion e-commerce company, it is impossible for unknown brands whose quality and safety are difficult to guarantee to appear on their shelves.However, top brands are not so willing to sell through the Internet, so Jumei faces many problems in its development.

Qu Li is not familiar with cosmetics and knows a little about the clothing industry, but he still needs more professional talents. For example, he is planning to recruit an editor-in-chief from a top fashion magazine in China. Of course, it will not be Su Mang, who pays more than 600 for a meal, which is not enough. But the (fictional) Liu Shulian.

I won’t go into details about the specific background. Anyway, I am familiar with international fashion, have good taste and aesthetics, but not extreme, have my own ideas, and do not worship foreigners.He was excluded because he opposed too many European and American images in magazines and lacked oriental aesthetics.

“The system I want to build is roughly like this: the designer submits electronic design drawings and requirements to the data center, and then randomly arranges production, or continues to cooperate with manufacturers that the designer is familiar with, and all other intermediate links are completed by Jumei. Use the shortest time to put the produced clothing on the shelves for sale. We strive to shorten this time to 5 days in 15 years and 10 days in 10 years.

Designers are divided into internal and external ones. The external ones only work with famous or potential designers, so that they can focus on design rather than production and quality supervision.That is to lower the threshold for designers to start a business.

In-house designers mainly study, refer to, and learn from international fashion to produce products that meet our needs.As for the promotion of in-house designers, how to evolve from design migrant workers to design masters, I have no idea, and everyone needs to work together.

Our focus must be on the cultivation of the internal designer team, including the acquisition of well-known external teams, but the external designer team will definitely exist for a long time. Only in this way can we maintain the vitality of the entire platform..." After Qu Li made an appointment with Liu Shulian, he began to talk about his ideas , a platform clothing platform, is very different from various current domestic clothing brands.

There is no other way. A clothing company called PPG has emerged in China. Its business model is exactly the same as that of Jumei. Moreover, it has rich supply chain experience and received US$8 million in financing in August.

It is easy for financial reporters to compare Jumei and PPG, but Qu Li's positioning of Jumei fashion e-commerce is considered to avoid war.

"What you said is very interesting, but how can I guarantee that you can do it?" Liu Shulian is an experienced person and will not be deceived so easily.

"Of course I can't do it. Lin Bing, engineering director of Microsoft Research Asia, will join Jumei as a co-founder after the year. I think you won't have any doubts about IT technology, right?" Qu Li said Microsoft's Tiger Skin

"Microsoft?" Bill Gai's reputation as the world's richest man is too loud. The influence of a giant like Microsoft in the country is amazing.

"Yes, he was originally invited by Vice Li to join Google, but a friend informed me, and after our exchange today, he finally chose to take the risk with me. He spent his own money to acquire part of the shares from me and the wind pitcher. , became the company’s major shareholder.”

This is even more convincing. Microsoft's elites all believe that Qu Li can do great things. It shows that Qu Li's ability to brag is indeed very strong. Even if he only achieves half of it, it will be very challenging.

"What can I do in your company?" Liu Shulian was curious. She was just an editor-in-chief who had worked in a fashion magazine.

"Use your rich fashion knowledge and aesthetics to help Jumei establish a fashionable image in the eyes of consumers. Simply speaking, as long as it is a fashion and aesthetic issue, such as the choice of clothing designer and design style, store design style, etc. Everything is within your purview.”

"Money is not an issue. Basic income is double, and equity incentives are available. You know as long as Internet companies are successfully listed, executives of your level will not be short of money in the future."

"There are definitely risks. The ideal is too big and the reality is too far away. It depends on our team to balance it. I am working hard to build an excellent team and do everything well. If it fails, your biggest loss will be equity incentives. It turns into a piece of waste paper." Qu Li continued to lie.

"Do you really believe I can do a good job?"

"You are overthinking. You are our best choice, but not the only choice. When you join Jumei, you have to learn a lot and persist a lot, such as building a clothing brand that is truly suitable for Chinese people." Qu Li maintained looking serious

"What you said is so heartbreaking..." Liu Shulian fell down on her seat in an exaggerated manner.

"..." Qu Li was stunned, what should he do?

"But I still agreed to accept your so-called challenge."

"..." How did I convince her, and why did she agree so quickly?

Liu Shulian looked at the cute-looking Qu Li and smiled proudly. Although she was a genius, she was still a little kid. Now that she was unemployed and old, where could she find a better job than in the Internet industry?