After rebirth, I want to destroy my original family

The promotion of university towns in the four major first-tier cities is coming to an end, and almost all resources have been integrated.

From a business perspective, this is equivalent to isolated islands in the vast ocean. Although the area is small, the good thing is that it can form an independent micro-business closed loop, which is impossible in other areas.

Because the business environment around the university town cannot be said to be very good, but the business types are the most comprehensive.

In particular, the strong cooperation from the northern business gangs and the strong assistance from Douyou in group building made the university town's plan to clear the country faster than expected.

During the May 51st holiday, Zhao Jing followed Luo Ming’s plan and arranged for branches in first-tier cities to organize dinner gatherings for friends.

This plan is called visiting xx (city name) in 3 days.

Before the plan started, they analyzed each business district in the city one by one. After determining the target and location, they started sweeping the streets. Friends only need to carefully evaluate the stores they are responsible for experiencing.

At the same time, Douyin has also launched a food, drink and fun activity, recommending top-notch food and ceiling services that only locals know about in your hometown or school.

After cleaning up the online and offline activities one by one, Entrepreneurship Base 3 collected countless materials and information in three days.

In order to process this data, the merchants and stores with the highest mentions and best ratings were identified, and then an area map was created based on the location.

There is a map like this in the offices of Lashou.com, Suixin Tuan, Nuomi, Wowo and other group buying websites.

But theirs was a national map, while the group map was a route map of each city.

After completing these preliminary preparations, people from the group marketing department began to convene a meeting to study how to get merchants to sign exclusive agreements. The main lecturer was Sun Zhi, deputy manager of the group who used to sell health care products and project director of the Jinsnan Foundation. The method was yy voice.

"When signing an exclusive agreement, it is important not to make the target merchants feel that they are restricted."

"Don't ask for obligations before entering the door. Don't tell the merchant what you need to do for us. This is a taboo. Your only purpose is to tell the merchant what you can get after signing!"

"Let them feel that they have taken advantage, and taken advantage severely!"

"And you have to package yourself in a very high-end, glittering way, and let them know that if you pass this village, there won't be this store tomorrow!"

Sun Zhi's voice kept ringing in the YY channel. With his cadence and extremely captivating style, he explained the core of the exclusive agreement in a concise and clear manner.

At this time, there was a user in the channel named Caida Wu Yanzu who typed the word "awesome".

Seeing such praise, Sun Zhi became obviously more excited: "Next, I will invite Manager Zhao to demonstrate a general process and steps for everyone."

The icebreaker queen coughed: "I am Zhao Jing, and I will cooperate with Manager Sun to play the role of the merchant to be signed."

"Hello boss, I am the group buying manager. Has your store opened a group buying channel?"

"It's enabled. Group buying is very popular now. Who are you and why do you ask?"

"I am the first group buying website in China and the business manager of group buying. I am currently working on the market here and plan to roll it out within half a year. Because the quality of your store is excellent, after discussion by our expert group, you have been rated The representative merchants of this street.”

"so what."

"Our website specializes in quality services, and we very much hope to cooperate with high-quality merchants like you. As long as we sign a cooperation agreement, we will provide a settlement fund of 1 to yuan."

Zhao Jing stopped her exaggerated voice at this time: "According to the marketing department, the current settlement amount of Lashou.com ranges from 5 to 1, so this sentence is very attractive."

Sun Zhi paused for a moment: "Mr. Zhao, please continue."

Zhao Jing coughed: "So much? But why aren't the amounts the same?"

"The one with 1 yuan is a pure investment fund, and the one with yuan is a deep investment fund."

"What's the difference? I don't dare to take advantage of this advantage unless you explain it clearly."

"The difference is that if you get 1, we will reach in-depth cooperation with you later in the group and become your highest priority online partner. If you get , you can find anyone to cooperate with you."

After Sun Zhi finished speaking, he added: "Note that our exclusive signing does not mean we want to deceive merchants. Although we cannot make users feel restricted, the contract regulations must be made clear. The entire signing process must be recorded to avoid subsequent meetings." The trouble caused.”

Zhao Jing coughed: "Then I'd better take two thousand. I also want to open more channels to make money."

"Boss, you misunderstood. Even if you sign an exclusive in-depth agreement, we will not prevent you from cooperating with other websites. As long as you do not violate the other party's rules, you can still use ****'s channels."

"What's going on?"

"Didn't I just say that our business hasn't been launched yet? I am the vanguard. I asked you to sign the contract in advance because your store has such a high praise rate. Our agreement will not be finalized until our business is launched. Officially effective.”

Zhao Jing was silent for a while: "Then I'll sign it after you guys come over."

Sun Zhi smacked his lips: "That's okay, but our settlement amount may not be so high by then. After all, by then... we will only have one website here."

"Then what if you can't spread it? The competition among group buying websites nowadays is very fierce. A few days ago, the people on this street were people holding hands. In the past two days, people on this street have changed into people doing Suixin groups."

"If we don't come over, then the agreement will be invalid. You should eat and drink the 1 yuan as a gift from us."

Zhao Jing broke away from her actor state, and her pretended deep voice disappeared: "This is basically the way to negotiate for signing. As for the details, I hope everyone can adapt accordingly."

Sun Zhi added: "Group buying is very popular now. Many businesses are rushing to join the new website when they hear it is coming out. After all, they can get the entry fee, so it is not difficult. Everyone does not have to worry about it when doing business. Need to be too tight.”

"Manager Sun is right. The market has been heated up by **** spending money. Merchants all know that there is money to be made from group buying, so they will not resist too much."

"Another point is, don't say that you are a salesperson in a group. Say that you are a manager, regional manager, or city general manager. The work license has been prepared for you. The spirit of dressing up is gone at 1 o'clock. Understand that you represent the face of the group."

Sun Zhi couldn't help but speak again: "The boss has a saying that you give yourself a salary when you go out. Look at those who are engaged in real estate. They are all in suits and ties. There are 1 people in a room, 1 managers, and 5 A general manager, he looks so damn professional."

Well, your boss is right. "

Daniel Wu of the University of Finance and Economics spoke, then took off his headphones and pulled out a rating sheet.

Zhao Jing's team-leading ability and execution ability each increase by 1, and Sun Zhi's instigation ability, marketing ability and ability to support the boss each increase by 1.

Afterwards, the person in charge of each branch station began to distribute name badges and work badges. The name badges were always xxx, the manager of the group business department, and the work badge was the one hanging on the chest, with the words "Lashou.com Dipui Employee" written in big characters on it.

"That's not right, boss. Is this the wrong work badge? Why is it LaShou."

"That's right, the boss said, hang your work badge when you go to the street, take it off when you walk to the door of a store and stuff it into your pocket. Go ahead and bring the boss's expectations and honor with you."

"Okay, then why do we need two local pushers? They and I don't live in the same direction, so it would be very troublesome to move together."

"You hang up the handler's work badge to show the ****, but if you are unlucky and meet a real handler employee and are exposed, the two pushers will evolve into war weapons on the spot."

Each city branch began to take action. One marketing specialist led two local promotion staff, and each group of three people was responsible for one area.

The marketing specialist is responsible for finding merchants to sign contracts, and the local promotion employees are responsible for security and try to avoid meeting with ***.

On the third day of the exclusive signing of the business, Nuomi.com has already rushed to Shenzhen. Relying on Suixin Tuan's merchant resources and funds in hand, it quickly took root in Shenzhen.

However, according to a manager surnamed Wang from Nuomituan who was in charge of Shanghai University Town, when he was leading a sales promotion in a food street that day, he suddenly met an employee of Lashou.com.

Then he was a little arrogant and told people to get out, and even pushed them. When he was pushed to the ground, he suddenly felt a familiar and friendly feeling, and for a moment he was in a trance.

I don't know why, but at that moment he seemed to be back in Shanghai University Town, that glorious spring day.

They must have the same coach. The manager surnamed Wang was very confident in what he said, and then he shouted that the promotion industry is really in trouble. How come all the promotion people are masters of martial arts?

At this time in Entrepreneurship Base 208, Gu Ming couldn't help but nod slightly as he looked at the exclusive signing progress reported from the branch.

What does the group buying website in the small capital round stage do? is the penetration rate and quantity.

If you have popularized two first-tier cities and signed contracts with 1 merchants, and if you have popularized one city and signed 1 merchants, the amount of money you can raise is definitely not an order of magnitude.

Therefore, companies like Lashou.com and Suixin Tuan are targeting cities and eating whatever they want. They have no idea of ​​selecting high-quality merchants for exclusive contracts.

1. The cost of exclusive signing is too high and the added cost is too huge.

2 is because they are busy grabbing the market and have no energy to run merchants.

The third reason is because they don’t have foreign aid information tools like Zhihu, and they don’t know who to sign if they want to sign several exclusives.

However, Gu Ming was also a little melancholy during this period, because he couldn't help but think, what if he won the war and became a shining positive teaching material for others to learn from, but it was discovered that the history of the group's fortune was actually a movie What to do about dog history?

Boss Gu was silent for a moment, left 208, and sat on the sofa in 207 next door for a while. Hey, that's it.

Damn it, what is the bottom line? Only winners deserve to talk about the bottom line.