After rebirth, I want to destroy my original family

Shanghai is the main station for Hungry, and their business also starts from this place.

With the first investment in place, their business areas have begun to expand outwards, and the ordering business in Nanjing and Hangzhou has gradually matured.

After establishing a business chain in Beijing, Kuaidian went directly to Shanghai. The two most popular ordering apps came together in an instant.

In Shanghai today, wherever there are hungry people, there are fast food restaurants, and wherever there are fast food restaurants, there are hungry people.

The two families were fighting together, and the smell of money-burning gradually became stronger.

When I’m Hungry, I spent money on backend optimization and technology development. The volume growth rate is not as fast as that of Kuai Dian. In addition, the investment they received in the first round was less than that of Kuai Dian, so it is easy to be Quick-service meals opened up the market.

Consumers don't know what's going on. They just feel that today's takeout seems to be much cheaper than yesterday.

At this time, Gu Ming had already returned to the branch. He was very hungry and quickly ordered a meal. He planned to have takeout for the first meal.

Then he successfully registered as a hungry rider...

"This is fucking interesting."

Zhao Jing came over and took a look: "Boss, are you going deep into the enemy's camp to find out the other party's operating model?

Gu Ming's mouth twitched: "I just want to order takeout."

"Hey, look, you've received an order."

"Good guy, you really don't treat me like an outsider. I just want to order a meal and find a fucking job!"

Gu Ming exited the food delivery interface, clicked directly on the homepage, and then entered the quick meal interface.

How can I put it, the quick order interface is more intuitive, clearer, and has more categories than Hungry.

After all, their boss Xi Zhongwen has been doing phone ordering for two years, and he is very clear about the pain points of takeaway customers, and this feature is also reflected on their ordering page.

However, in terms of delivery speed, quick meals are completely incomparable to Hungry.

Gu Ming didn't order food when he was hungry, but ordered milk tea when he was hungry. When he was hungry, it was delivered within 2 minutes, but it took almost 45 minutes for the quick order meal.

The key issue is that the location of this hotel and the milk tea shop are almost in the same business district, and they are also relatively close to Gu Ming's location.

Although there are few riders when ordering a quick meal, ten minutes are wasted in taking orders, but it should be within 3 minutes anyway.

That is to say, the order dispatch efficiency, order receiving speed, etc. of quick order food are not as good as Hungry Food.

Gu Ming felt that if he ordered a quick meal, he would suffer a big loss in this place.

“It’s too slow to order food quickly.”

"But cheap."

Gu Ming opened the chopsticks and handed them to Zhao Jing. He also called Ye Ziqing, Guan Shen, Ma Yubao, and Yang Shuai over.

Zhao Jing opened the lid and said, "I can't keep up with the speed, so I have to burn money to attract customers."

"Quick Order Meals is coming too fast. They have just established the Beijing market and they are coming to grab the territory of Hungry Order Meals. They must have been deceived by someone with good intentions."

"Boss, weren't you deceived by this?"

Gu Ming's eyebrows rose: "Nonsense, I don't even know the boss of the quick order meal."

Ma Yubao reached out and grabbed a handful of peanuts: "But Yang Yang said that you write short essays in the dormitory every day to guide the takeaway market towards competition and accelerate the growth of the market."

"I write mine, they don't have to believe it!"

"But every article you write will become a headline, so no one will panic after reading it."

"I don't panic after seeing it..."

At this time, Ye Ziqing and Guan Shen looked at each other, and suddenly thought of the early days of Suixin Group, when they rushed to Shanghai in a hurry, but no one was left alive.

Now seeing the scuffle started with such eagerness to order food, they suddenly had a bad feeling.

“When doing business, isn’t it right to seize the opportunity?”

"That's right, but in stages."

Gu Ming looked at Ye Ziqing and Guan Shen: "In the barbaric growth period, most platforms are cultivating the market and users, but what you cultivate may not be yours. When the market is almost mature, the market and users you cultivate will , it will probably be integrated by others.”

Guan Shen couldn't help but poke his head forward: "What's the best way to take advantage?"

"Take group shopping as an example. You are the first to provide map services to users, the first to cooperate with third-party payment, and the first to return expired coupons. This may be called a head start."

After Ye Ziqing heard this, his thoughts couldn't help but go back to two years ago.

Although Group Buying was not well-known at the beginning, it was indeed the most mature group buying platform in China.

If Suixin Tuan hadn’t copied the group model, it might not have been able to survive that long in Shanghai.

They had always been puzzled by Gu Ming's reticence at the time. Only then could they feel the importance of the layout behind it when they saw the food delivery industry starting like a group purchase.

It turns out that among Gu Ming's level of thinking, those who flooded into the market became pioneers in making wedding dresses for others.

"How is senior Ziqing's working status?"

"My senior sister has very strong execution capabilities. In the entire sinking market, the cities she is responsible for are the most efficient."

"Senior Ziqing is not suitable to lead the way, but she is indeed suitable to be an executor."

After having a meal that was neither morning nor afternoon, Gu Ming and Zhao Jing chatted, and then went to Burger King to have a look.

I saw many riders queuing up to get their meals, and then called Kou Jing.

The eighth batch of strategic partners of the Northern Commercial Gang were being selected, and Gu Ming suggested that she focus on fast food brands such as Burger King and Yang's Kee.

Maybe riding on this trend, we can develop many well-known brands.

For example, what kind of rice, what kind of chicken steak, what kind of breakfast, what kind of steamed buns. Although the food delivery industry in later generations has radiated to countless categories, there are always a few brands. They may not have much business offline, but they can dominate online.

In the following days, Gu Ming stayed at the construction site of the group headquarters.

Gao Wantong accompanied him personally. While discussing the plan with him based on the existing drawings, he kept a close eye on the steel bars on the construction site.

"Lao Gao, you are really worthless. Do I need those two steel bars?"

"You don't smoke either?"

Gu Ming was stunned for a moment: "So?"

Gao Wantong looked at him expressionlessly: "But when you were drinking tea in my office just now, you took away my lighter."

"..."

It took almost two days to inspect the project site and discuss and modify the drawings.

In the past two days, Gu Ming almost had takeout, and it felt like it was like before.

Thinking about Shen Piao back then, he also had such a deep love for takeaways...

Of course, Gu Ming also discovered the shortcomings of the current food delivery industry, such as the estimated delivery time not matching the delivery time, the response speed of after-sales customer service is shockingly slow, and the complaint port always shows network abnormalities.

For the nascent food delivery industry, this should only be considered a minor problem, but it does affect the user experience.

Gu Ming compiled the results of his experience into a text message and sent it to Deng Xuanxuan, asking her team to pay more attention to the group delivery app and take the best of it and discard the dross.

"Gu Ming, why does your phone keep ringing?"

"It's okay. If you're hungry, don't let me deliver food again. If you don't, you'll fine me."

Gu Ming opened his mobile phone and found that the Ele.me rider background reminded him that he had not accepted orders for many times and was fined 1 yuan.

I didn't do anything, so I was fined 2 yuan first, which is interesting.

This is also one of the chaos that has just developed in the food delivery industry. Although the delivery fee for not giving food when you are hungry is really high, this so-called punishment is also very arrogant.

Gu Ming turned off the background notification and was about to put his phone down when his phone began to tremble.

"Boss, Nuomi.com has started a takeaway business."

"When?"

"Just in the past few days, Manager Yao of the Beijing branch suddenly saw their advertisement on the street when he was at work today, and called me."

Gu Ming hummed and put down his phone.

It's so miserable to order a quick meal. I just ran to Shanghai to beat my hunger, but before I could stand still, Beijing was stolen.

But this is a good thing, because the war has been ignited, which is beneficial to the growth of the entire industry.

I believe that in the near future, takeout delivery people will truly become a serious profession, and the number of people will increase dramatically.

If you don’t sign a labor contract and don’t buy insurance, then doesn’t everything belong to me?

But what surprises Gu Ming the most is that one of the big bat3 companies has finally begun to try to enter the market. This is a good sign for rapid development.

Since the end of the group buying war, the fate of each group buying website has been different.

The group was crowned the king, Laishou fell apart, Dianping clung to its only business area, and Nuomi.com seemed to be the luckiest loser, being fully acquired by Baidu.

To be honest, in the past two years, AT has gained momentum, mainly because the industrial chain has been established.

E-commerce, payment, finance.

Social, games, entertainment.

Tencent and Alibaba have continued to invest in mergers and acquisitions, expand the ecological chain, and find industry growth points, and the results they have achieved are pretty good.

But Baidu is having a hard time in this regard. Although Qianqianjingting, PPS, 91 Assistant, and Zongheng Literature all occupy a place in their respective fields, they are becoming more and more obscene and cannot restrain themselves. Heading downhill.

In the final analysis, it is because Baidu's monetization ability is too poor and its monetization channels are too narrow.

He bought Nuomi.com, which was seriously injured and died, at a low price. In fact, he did not want to give up the huge market in the local life field and wanted to continue to try.

But now, the food delivery industry suddenly became popular, and he began to feel lonely.

Nuomi already has abundant merchant resources. With this channel, they plan to try the takeout industry, and their first stop will be Kyoto.

Baidu is not short of money. Trying a new industry is just a drop in the bucket for him, but if the attempt is successful, the rewards are absolutely endless.

To be honest, bat3, who doesn’t feel greedy after seeing group shopping now, and the food delivery industry is an excellent outlet in the o2o field.