After rebirth, I want to destroy my original family

At the end of the year, it snows.

The huge shopping mall in Baihua Valley is having a Spring Festival promotion. In conjunction with the group buying New Year’s Goods Festival, it has launched a variety of discounts to boost sales.

Starting from the 2th of the twelfth lunar month, the daily passenger flow has doubled.

During this period of time, Hungry Food launched a large number of offline advertisements, and with its superior delivery speed, the rush to quick-order meals became untenable.

At this time, the quick ordering center returned to Beijing from Shanghai and strictly guarded against Baidu Nuomi's takeaway.

And secretly, more investors have begun to contact the entrepreneurs of these food delivery platforms, intending to join this battle.

In August 09, Alibaba launched a website called Koubei.com.

Later, after investing in the handle, the word-of-mouth project was never continued.

But this time, Boss Ma plans to restart Koubei.com.

Like Pintuan, Koubei.com is also a group buying platform.

The operating model is to impact sales through group buying, provide large discounts, allow consumers to get discounts, and allow merchants to make small profits but quick turnover.

However, its business scope is narrower than group buying.

Boss Ma’s move to restart Koubei.com is actually preparation for entering the food delivery industry.

On the third day after Koubei.com was relaunched, Koubei Takeout was officially launched. Although there was no big advertising or recruitment of riders, the news still caused a great shock to the takeout industry.

On the other hand, Baidu also reorganized the structure of Nuomi.com and provided a large amount of funds.

It is said that after this wave of structural reorganization, only a small number of people were retained in Nuomi.com's original group buying business. After all, they did not have much business to do under the nose of group buying.

What about the rest? Then they were all assigned to the takeout business group.

In other words, although Baidu is just trying it, it is still very serious about this attempt.

And the worst one is the fast food that has gained momentum the fastest.

They went deep into Shanghai, but their business hit a bottleneck because the delivery time was too slow and the estimated delivery time was inaccurate.

Moreover, after spending a lot of money on advertising and user subsidies, they found that the accumulated users were quickly lost because the user experience was so poor.

In addition, Baidu was secretly working in the rear, and Kuaidian1 was stunned for a moment, and then quickly transferred staff back to stabilize the business in Beijing.

If Gu Ming were to give his evaluation, it would be that they have the style of the Sui Xin Group in the past.

"Gu Ming, what are you doing recently?"

"It seems like there are two more companies under my name."

"what company?"

"One is a commercial marketing company called Nanshu, and the other is an information service company called Zijie Tiaodong."

The food delivery war has once again set off a war in the O1O field, so major companies are paying special attention to the trend of group buying.

Gu Ming is a man who is too good at planning. It would be fine if he took action, as everyone would know what he is doing. But the more he keeps quiet, the more frightening it becomes, as people always wonder if he is doing something stupid.

After all, from the rise of group buying to the final victory, in every link during the period, Gu Ming had laid foreshadowings comparable to mine explosions.

So even though the group fight has not ended so far, maybe he has already prepared everything behind.

It was as if a game of mahjong had just begun and he had already hidden the cards, revealing them one by one.

If you compete with him in the same field, you won’t be able to withstand even a slight increase in blood pressure.

"What does this Nanshu Commercial Marketing Company do?"

"It should be the ground promotion department before group buying, which has been split off. It is of the same nature as our Alibaba's central supply. I would like to call it the South Camp."

"What about the word knot jumping?"

"Its nature is that of an information service company, and its main business should be algorithm research, as well as some technical development and application."

Since the end of the group buying war, the second batch of ground-based sales staff hired by major websites have been laid off again.

After all, even the website can no longer survive, and there is no need to keep the grassroots departments that run the market.

At the time, there were rumors that the group-buying promotion department was going to be disbanded, which made everyone feel insecure.

But as the daily specials continue to be rolled out and the supply chain is established, the local promotion department has new things to be busy with, and it feels a little more at ease.

Fortunately, I am still useful and will not be abandoned for the time being.

But what these field promoters did not expect was that when all the group buying businesses were approaching maturity, Gu Ming would directly lead them to set up a commercial marketing company.

Some of the top promoters even made it directly to management positions in this structural adjustment.

The remaining stars, diamonds, and platinums have also become internal junior leaders, with countless juniors under them.

These guys are the ones who were laid off after the group buying war.

What others think are throwaway sales pitches are shining treasures in Gu Ming's eyes.

Mobile Internet business has just started and will subvert more traditional industries in the future. If you want to make in-depth layouts and expand the ecological chain, a strong ground-based iron army will definitely be a sharp knife.

This concept comes from practice, because the fact that group buying has been able to reach its current level also relies to a certain extent on strong ground promotion.

In Gu Ming’s own words, door-to-door marketing is like martial arts, and no one can stop it.

At the same time, in a high-end office building in Shanghai, the newly rented office of Ele.Buy had just been cleaned up and officially put into use.

In Mr. Zhang’s opinion, if you want to do your work well, you must first sharpen your tools. So the first step after obtaining investment was to move out of the residential building where the company was first established and move to an office worthy of its status.

During this period, their staff increased to 1 people.

However, the office has been changed, but the crisis has also followed. After all, Alibaba and Baidu have successively exited, which means that this track will completely enter a stage of fierce competition.

"Nuomi Waimai has now taken over the business area in southern Beijing and is currently expanding further south. Although Kuaidi Meals is developing rapidly, it feels a bit overwhelmed."

"After all, it's Baidu..."

"Koubei Waimai has also received funds. Behind them is Alibaba's powerful information team. Although Lashou.com is gone, all the original team elites should have joined Koubei.com."

"Ali is also very fierce, what should we do?"

In the hungry headquarters office, as the discussion gradually began, the atmosphere began to become slightly solemn.

After all, the influence of big companies still exists. Fortunately, Baidu's sense of oppression is not that strong, but Alibaba's sense of oppression is really strong.

Boss Ma, in particular, has been very active recently, attending meetings and accepting interviews everywhere, and his presence on TV and in newspapers is everywhere.

His speech skills are superb, and he can make chicken soup at his fingertips.

In fact, 8 percent of young entrepreneurs in China have always taken him as a role model.

It is normal for them to feel guilty if you ask them to compete with role models.

However, Zhang Xuhao and Chen Jiaxin were not so nervous.

They have been in contact with Tencent recently. As long as they can get funding from this company, then big companies may not be scary.

Zhang Xuhao has this idea because of his inner self-confidence.

He is the second generation of a wealthy family and is relatively young. People like him may not cry out in pain even if they hit a wall. How could he be afraid before the fight even starts?

The reason why Chen Jiaxin is not nervous is simpler. She really feels that big companies are not scary.

Because she had witnessed a person who quickly broke through the siege of a large company with in-depth layout and constant encirclement, and then beat everyone back and made them silent.

"Don't be nervous, just continue with your daily work. We have been doing online ordering for two years and have more experience than big factories..."

"Moreover, Mr. Zhang is currently in contact with Tengxun. We are not alone."

"Koubei and Nuomi have not even recruited riders yet, but our system optimization has been completed and order dispatching is more efficient. What we have to fight now is this time difference."

"The business areas in Hangzhou and Nanjing have been established. The next target cities are Jiangcheng and Qindao..."

For the annual meeting of Ele.me, Zhang Xuhao flew to Shenzhen and the entire meeting was hosted by Chen Jiaxin.

As the market general of Dianping, Chen Jiaxin has controlled a team of more than a thousand people, so she is naturally able to deal with the team of hundreds of people.

They don't plan to have a holiday this Spring Festival.

As I said just now, what they want to fight is this time difference.

After the meeting ended, Chen Jiaxin opened the door to the rooftop, walked to the balcony where the cold wind was howling, lit a cigarette, and squinted her eyes.

She knew that as long as Zhang Xuhao could attract Tencent's platform and investment this time, he would definitely become popular in the next year.

In the past, when working at Dianping, they looked down from above.

Volkswagen is a well-established lifestyle service website, and it has a financial backer. When I first entered the group buying field, I really felt like no one would like it.

But this time, she didn't need to look up when she was hungry. Facing the wolves in front and the tigers behind, she felt more excited.

"Ziqing, have you met the boss?"

"What's up, Mr. Zhao?"

"New news, Alibaba has restarted its word-of-mouth website."

Ye Ziqing was stunned for a moment: "Is it the group buying website that was suspended before it could take off?"

Zhao Jing has also launched a food delivery business. Together with Nuomi Food Delivery and Volkswagen-invested Ele.me, I guess we will have to compete with the three again this time.”

At this moment, Ma Yubao came in from outside: "Mr. Zhao, the boss is on the 4th floor."

"What did you do on the 4th floor?"

"Meeting glowing little train."

"?"

After the Baihua Valley Mall was built, Gu Ming rented another floor of office here, claiming that he and Gao Wantong would be good neighbors for life.

So the 4th floor that Ma Yubao mentioned is the entertainment area of ​​Baihua Valley Mall. On the left is the game city, on the right is the children's playground, as well as KTV and various experience stores.

At this time, Gu Ming was driving a small train, taking a group of children around the mall.

Soon, one lap was over and I made thirty dollars.

The children got off the car one after another and were picked up by their parents.

"Mom, I want to ride it again."

"Don't sit down, go home and do your homework. You have to study hard to become a useful person in the future, otherwise you will be as useless as that uncle and do this kind of undignified job."

"?"

Gu Ming was checking the coins in his hand and his mouth twisted when he heard this.

But before he could open his mouth, Zhao Jing came up to him and talked about the reputation.

"Uncle Ma is so evil."

“The local area of ​​life is really important to them.”

"Arrange training for the ground push team after the new year to increase the intensity. Business needs to be done, but martial arts cannot be neglected."