After rebirth, I want to destroy my original family

Due to the increase in business volume, the food delivery platform has been very busy recently. As the weekend is approaching, the time for rest has finally arrived.

Robin and Luo Ping originally planned to go fishing in a wild lake.

Life is life, work is work, and you have to make good money, but people cannot live just for work.

But the wish is beautiful, but the reality is often cruel.

At 3 pm, Guo Ming called and the two of them immediately hurried back to the company.

Then they saw Guo Ming sitting silently in the conference room, with several executives responsible for operations, promotion and planning next to him.

On the table in the conference room were plastic bags, paper bags and fast food boxes, all of which were printed with "Group buy for takeout, everything delivered quickly".

"What's wrong, Mr. Guo?"

"Look at the packaging and the order on it."

"?"

The two brothers looked at each other and thought, isn't this just group-buying takeaway? What's so strange about that?

But your boss has spoken, so you can’t ignore it.

So, Luo Ping and Robin grabbed one at random, their eyes suddenly widened, and they shouted, "What the hell is this?" Then they fell into silence.

There are probably eight people in the conference room, and each one is more silent than the last.

In fact, ever since the group-buying takeaway app was officially launched, Koubei Takeaway and the Alibaba behind it have been on guard against them. Especially those who have participated in group buying in person have always been very vigilant about group buying.

From Alibaba's perspective, they felt that the failure of the Thousand Regiments War was partly due to the fact that they underestimated Jiang Qin in the early stages.

This contempt gave him enough time to make plans.

So when group buying grows bigger, many things get out of control.

With this lesson in mind, they would definitely be on high alert when they go to the battlefield again.

Especially the Alibaba group has really prepared funds to join the group in the food delivery track.

If you advertise to recruit riders, we will raise prices and disrupt the market.

If you want to provide subsidies to attract users, we will still raise prices so that you lose all your advantages.

There may not be anything else, but we at Alibaba are richer than you guys doing group shopping.

But after watching for so many days, the opponent has not made any move. In addition, the battle situation is somewhat urgent, so they can't keep their eyes on Pintuan for too long.

The rise of an emerging industry is accompanied by countless thorns and twists and turns, and there are many laborious and laborious things. It is not a good idea to keep a close eye on one competitor.

So they changed their thinking and paid more attention to common places, such as the recruitment market and advertising channels, intending to respond quickly as soon as they heard the news.

But there has been no news, and the business of group food delivery has grown faster and faster.

During this period, many people actually felt puzzled and wanted to figure out the promotional channels and operating methods of group takeout.

TV advertisement? No.

There are no offline elevator advertisements or bus advertisements.

Even TikTok and Toutiao don’t have any related promotional articles.

Until today, when the channel was revealed, even if they wanted to break the bank, they never expected that the promotion channel for group takeout would be so cunning. It was unheard of.

"Good packaging and no spilled soup are the needs of consumers. The cost of outer packaging is a pain point for merchants. The combination of these two is the most accurate publicity delivery."

"That's right, it's delivered accurately to our users..."

"The most important thing is that the group probably knew that someone was waiting to snipe them in the market before they left, so they used an undefended method. This kind of prediction is too scary."

"The most frightening thing about doing business is being pushed into someone else's rhythm. In fact, we have been in the rhythm of group buying from the very beginning."

"Gu Ming...what kind of person is he?"

In the conference room, discussions gradually began. When the last question was asked, everyone looked at Luo Ping and Robin.

The senior management of Koubei was parachuted in from Alibaba and had no direct contact with Gu Ming. The only two of them had contact with Gu Ming.

Robin was stunned for a moment: "People?"

Luo Ping glanced at his brother and said, "Gu Ming has a forward-looking vision, strong planning ability, is good at using unconventional means, has a strong sense of market pain points, and dares to think and act."

Guo Ming was silent for a moment: "Any one of these can make a person successful and famous."

"This...is true."

Just at this moment, there was a knock on the door of the conference room.

The receptionist in charge of the reception walked in wearing a black silk skirt and interrupted everyone's conversation: "Mr. Guo, the rider is here."

"Okay, let's go over there."

Guo Ming stood up and waved to the people in the conference room: "Let's go and see something more exciting."

"?"

Everyone looked at each other, then followed Guo Ming out and found four delivery men standing at the door, all wearing jackets that they used for group delivery and quick delivery.

Guo Ming looked at the first person and asked, "Where are you from?"

"I'm really hungry."

"What about you?"

"Boss, I am our word-of-mouth delivery person."

"Where are you two?"

"A quick order."

"Um...I'm a group takeaway."

After hearing this, everyone fell silent again. The only thing in their minds was a dog wearing a yellow suit, a plastic bag, and swaying wildly.

At this time, Manager Sun from the marketing department came over and said, "Mr. Guo, we have found out about the plastic bags."

"what happened?"

"They arranged staff to sell these plastic bags at half price in a low-price promotion. Because of their good quality and low price, they are very popular with takeaway merchants. In fact, many merchants are very concerned about the cost of this one yuan. We have not noticed this before."

Robin pursed his lips and said, "When we were doing group buying, I felt that Gu Ming understood the market better than us."

As soon as he said this, he felt that it was not quite accurate, so he changed his words: "No, it's not that they understand the market better, but that they understand those individuals struggling at the bottom better. They are not like us, who stand high and see far, but tend to ignore what is under their feet."

Guo Ming was silent for a moment: "What they can do, we can do too. Let's go find a factory and order some plastic bags and clothes."

Manager Sun nodded: "I have already asked someone to make arrangements."

"Okay, then let's use Gu Ming's tricks to grab the market of glutinous rice takeout first."

Ali has money and resources, so making a plastic bag is a piece of cake.

So soon, "low-price dumpers" played by employees of the Koubei Takeout Marketing Department began to appear in major business districts with their own plastic bags.

What the management of Word-of-mouth Takeaway didn't expect was that their plastic bags couldn't be sold at all.

Even if it is given away for free, no one wants it.

"Go away, don't sell these low-quality bags to us. We received bad reviews every day some time ago, and we don't need them for free!"

"?"

During the time when Kuaishou was preparing to imitate group buying, other platforms also discovered this one after another.

They originally thought that the riders on the street and the takeout bags everywhere were all marketing strategies of group shopping for their own company.

But as the number increased, they realized something was wrong.

It turned out that it wasn't group buying, but their own takeaway that was packaged in a unified way by the group buying!

This has led many users to believe that group-based food delivery is the source of food delivery, while other merchants are just weak middlemen, so that group-based food delivery has been shared by all users of the food delivery platform.

If you are hungry, you are not the first, I will share some. If you are hungry, you are the second, I will share some. If you are hungry, you are the third, I will share some. Please order some food quickly and give me some...

A little here and a little there, the growth rate of group-buying food delivery is really terrifying.

Like word of mouth, many platforms decided to imitate after sorting out their ideas, but without exception they were rejected by merchants. The reason was that your quality was poor and users gave bad reviews. In the takeaway rating system, bad reviews are really fatal.

Then they found out that before that, plastic bags with their logo printed on them had entered the market. Their extremely poor quality had successfully captured the disgust of merchants and consumers.

People from all major platforms were anxious and demonstrated on the spot. You see, the quality of our packaging is really good.

However, most merchants still refused, saying that it has almost become a habit for users to give bad reviews as soon as they see your packaging, so it is not worth it.

After receiving such feedback, all platforms cordially greeted Gu Ming's ancestors.

But in this stage of market competition, many platforms dare not offend merchants. It would be okay if it was just one or two merchants, but now all of them are like this, which is terrible.

"Boss, other platforms seem to have discovered our packaging plan. There are often people selling plastic bags from other companies these days."

"It doesn't matter. If you can't sell it secretly, sell it openly."

"Ok."

Jiang Jian, the king of group buying promotion, has recently started to appear in major business districts again.

This time, he stopped selling plastic bags and rider uniforms and started selling small packages of paper towels and disposable tableware including chopsticks, spoons, and toothpicks.

Don't ask, just ask because some unscrupulous company ordered it and sold it at a low price because of the stamp.

Because of the good reputation accumulated in the early stage and the ability to effectively reduce costs, the takeaway merchants welcomed it with open arms. As a result, Shengshi was almost out of supply, and the factory that was about to go bankrupt was now making a lot of money. It just did it by selling at a low profit but in large quantities.

The takeaway market has become increasingly panicked.

From the early days of the food delivery industry until now, everyone has been heading for the unified market.

But Gu Ming's idea is different. In addition to the food itself, he does everything. He insists on relying on tableware, packaging, and rider uniforms to unify the market in a roundabout way.

He wants one person to surround everyone.

Chen Jiaxin is currently the market manager of Hungry. She is standing on the street, looking at the countless delivery people wearing yellow robes, and falls into silence.

They also rushed to make plastic bags, but they couldn't sell them.

Azure Rider Equipment is being worked on, it will take time.

In this case, Hungry not only had to invest funds in operations, but the business volume of the group business increased sharply.

The good news is, the same is true for other companies.

When she left Dianping and came to Hungry Bu, she fell in love with Zhang Xuhao.

She felt that Zhang Xuhao was very much like Gu Ming two years ago, resourceful and ambitious.

But when Gu Ming really died in this way, with one person surrounding everyone, it still gave her an incomparable sense of oppression.

Chen Jiaxin looked down on men, but Gu Ming was an exception.

He knew that the group-buying tyrant who won the championship of the previous competition, danced wildly on the edge of the cliff, slapped his opponents a few times and took two candies from their pockets, had officially returned and entered the o1o arena again.

And packaging planning, clothing planning and tableware planning may just be the beginning.