After rebirth, I want to destroy my original family

As for the cost of delivery subsidies, Xu Yu quickly made an estimate of 1 million.

That is to say, judging from the current order volume, Ele.me, which is currently the No. 1 in terms of business volume in Shanghai, will have to increase its costs by nearly 3 million yuan every month.

And with the influx of a large number of riders, this cost price is actually rising.

In fact, these 3 million may not be spent in less than 2 days.

Then Gu Ming held a telephone conference to understand the business volume of each branch in the four major cities. Finally, he made a summary and formulated a plan for rider bonuses in the amount of 1 million yuan.

Ele.me, Baidu Takeout, and Koubei Takeout all offer an additional subsidy of 1 to 5 yuan per order.

Gu Ming decided to take out one month's subsidy and give it to the riders right from the start. It would only take a heartbeat to play with!

However, the specific activity rules still require a strict data calculation.

But when it comes to mathematics, Gu Ming knows nothing about it.

So after sorting out the information, Gu Ming found Zhou Xiaoyao and asked her to help do a bunch of data calculations.

The reason why Zhou Xiaoyao was asked to do the calculation was because Gu Ming not only wanted to see the results of the data calculation, but also the process of data calculation.

You can even count...

"Gu Ming, stop rubbing me. I miscalculated again."

Zhou Xiaoyao shrank her delicate body and her eyelashes trembled slightly.

Gu Ming pulled his hand away like a gentleman: "I didn't mean it."

"Ow."

"Why do you sound like you don't believe it?"

Gu Ming put his arm around her waist, stuck close to her, and watched the amounts being calculated one by one. He couldn't help but bite her ear.

Zhou Xiaoyao's pen was crooked and he made a mistake in the calculation again.

Soon, the event time for group takeout will be officially launched.

Posters offering takeaway bonuses have also begun to be distributed offline.

The slogan that if you become a group delivery rider, you will get a cash bonus of 2,000 yuan when you log in, it is gradually becoming more and more widely known.

Xiao Wu is a Baidu takeaway rider. When he saw the ad, he was stunned for a moment. He thought, "Is there such a good thing that can hit you in the face? Isn't that just a trap for me?"

So he quickly downloaded the group riding app, logged in and registered and found that there were two thousand yuan in his account balance.

"Wo Ri, you really gave away your money for free!"

"withdraw!"

Xiao Wu waved his hand and prepared to withdraw the money, but the system prompt jumped to the full version of the reward rules.

If you run for 3 days, you can withdraw 1 yuan; if you run for 1 week, you can withdraw 3 yuan; if you run for half a month, you can withdraw 6 yuan; if you run for 2 days, you can withdraw 1 yuan.

If you have limited time and are unable to dispatch orders on the platform due to various force majeure, you can also get a leave card by recruiting new riders to register.

Moreover, you can withdraw the bonus at any time after receiving the bonus at each stage, and it will be credited to your account on the same day.

"This group buying activity is average."

"How to say?"

"As things stand now, part-time riders are the most numerous. They may be able to run for three days, but few can run for a full week, let alone for 3 days."

Guo Liang, the person in charge of Kuaishou, saw the problem immediately.

Luo Ping pondered for a moment and said, "That's true, but... if the group doesn't run full, it doesn't seem like there's any loss, right? The money hasn't been paid out."

"?"

"Moreover, if I ran for 4 days and wanted to continue running to get another 1 yuan for the first stage, but had to give up because of something urgent, and only got 3 yuan, then I even made a profit from the group buying, and there may be many such situations."

Guo Ming was silent for a moment: "Isn't that better? Three days later, the riders who left will come back? After all, they can still get our subsidies."

Luo Ping pursed his lips and said, "But they still have another choice, which is to get three riders to exchange for leave cards, so that there will be a steady stream of riders joining this activity."

"..."

"Mr. Guo, I have a hunch that the number of riders will surge in the early stages of the group activity."

The market is messy, the information is confusing, and everyone has different concerns.

Persons in charge like Guo Ming care most about costs, while Luo Ping, the marketing manager, cares more about results, so they see different things.

But judging from the conclusion, both people's calculations are correct.

After the group buying activity came out, the number of riders suddenly increased sharply, and many riders quickly withdrew 1 yuan, which was much better than the subsidies, just like getting it for free!

Then some part-time riders returned to their previous platforms to earn order subsidies.

The remaining riders looked at the 1 yuan in bonuses left in their accounts and quickly made a decision.

Damn it, keep doing it.

Because after you get the withdrawal of 1, you really don’t want to let go of the 1.

It's like playing a game and leveling up. It's really addictive.

Chen Jiaxin stares at the data of the entire market every day, and has a vague premonition about the group activity.

"It's obvious that even if we don't work hard in our Hungry, we can still get an extra 1 yuan subsidy per month. But after changing the activity model, the effect is so strong?"

"This person is very good at understanding people's hearts. He lured people in with 1 yuan and kept tempting them with 1 yuan."

Zhang Xuhao pushed up his glasses: "He is a good opponent."

Chen Jiaxin looked at Zhang Xuhao: "What should we do now?"

"Don't worry, he has recruited so many riders, but the order volume cannot keep up with the growth of the riders. If this continues, each rider will not receive too many orders, and he will lose money. Riders, orders, this If the two cannot maintain a balance, the end will definitely be miserable.”

The fact is just as Zhang Xuhao expected, because the number of riders has grown too fast, resulting in a serious shortage of orders.

Riders who deliver food in groups have clearly experienced a decrease in the number of orders delivered in the past few days.

Rider Xiao Wu delivered 1 orders on the first day, 4 orders on the second day, and even fewer on the third day. However, on the fourth day, a large number of orders suddenly came in.

However, the order Xiao Wu received was not a food delivery order, but a food delivery order from a restaurant called Mr. Xianhui.

He rushed over on a battery car and found that the store had specially arranged packagers to pack the takeaways and deliver them to them one by one.

Then he turned back and placed an order, which turned out to be from a convenience store called Zero Foods, for two boxes of small-sized burp bags for children, to be delivered to a hotel near the airport.

The gentleman seemed to be in a hurry and even added an extra 5 yuan for delivery fee.

The bow is on the string and I have to shoot!

Xiao Wu has been a rider for half a year. He used to deliver mostly takeout food, but this is the first time he has seen someone delivering vegetables and condoms at the same time.

“If you join a group takeout, do you also get food delivered?”

"Yes, in addition to food delivery, we also deliver beer, beverages, mineral water, and even small household appliances."

“Where do these orders come from?”

"Pintuan has a community group-buying project called Daily Specials. Originally, it was delivered in three time periods: morning, noon and evening. Now it has been changed to real-time delivery, and a large number of external orders are all integrated into the takeaway end."

Zhang Xuhao held his chin and was silent for a long time: "I didn't expect the number of riders to grow so fast, so is this a temporary remedy?"

Chen Jiaxin looked at him and somewhat disagreed with his point of view.

Temporary remedy?

No, she didn't think so.

Chen Jiaxin reached out to open the drawer and took out the group takeout bag left behind when she was investigating the market.

[Group takeout, get everything delivered quickly], this advertising slogan has been widely circulated now, even people who don’t order takeout know it, because there are too many such plastic bags.

But Chen Jiaxin once thought about it, why not call it [group takeout, food delivery is fast]?

Until this moment, she finally knew, because nowadays, group takeout really has everything.

While other food delivery platforms are still confined to the catering sector, Gu Ming took advantage of this wave of activities and successfully crossed over.

Gu Ming seldom spends money in the market. This was his style when he did group buying before. He would try not to spend money if possible.

But this time he suddenly started burning money, which seemed quite surprising to everyone.

Some people think that now that group buying has grown in size and has sufficient funds, it is not surprising that they use some tricks to show off their wealth.

But they still didn't expect that Gu Ming spent 1 cent and did two things, making takeout not just limited to catering.

This seems to be a reminder to other platforms. Why should takeout only be able to deliver food? As long as the rider can carry it and the electric bike can pull it, cannons can also be sold!

As a result, the business department phone numbers of Carrefour, Yonghui, RT-Mart, and Wal-Mart were almost blocked during this period.

Look, the market has expanded again, and the valuation of the food delivery market is higher!

Gu Ming looked at the battle report from the sub-station and instantly felt the joy of winning 4 games.

By spending more than 3 million yuan, the number of riders increased, the daily specials were smoothly transformed into an instant delivery business model, and the popularity of the food delivery market reached a new height. This is a win-win situation.

What is the 4th win?

This is the current quality of group delivery riders.

This is a question that many people overlook.

Indeed, in the current rider industry, most are part-time and not full-time.

But in terms of proficiency, efficiency and service capabilities, those full-time riders are better and stronger.

In the later stages of this activity, part-time riders will not be able to get the next reward due to lack of time, and will soon return to other platforms.

In the end, the only ones who can get the full 1 yuan must be the riders with high efficiency, sufficient working hours, and normal mobile phones.

As a result, although the scale of riders in the market has not changed dramatically, the number of high-quality riders for group buying is increasing rapidly.

This market is huge, but both money and resources are fixed.

So why do some people make money while others don't?

It is because among the same resources and wealth, what others integrate into their hands is the best.

Jiang Qin does not intend to let these high-quality riders who can earn more than 2,000 yuan go back. He wants to buy insurance and sign contracts for them. This is called screening.

In fact, Baidu Waimai is also screening riders and giving generous bonuses to many high-quality riders so that they will not go to other platforms.

However, their screening was conducted from the 1 to 1 people on their own platform, while Gu Ming conducted a screening in the entire food delivery industry.