After rebirth, I want to destroy my original family

“Are the riders on our platform still wearing group delivery clothes?”

“No, we’ve forced the riders to change before. Some people didn’t want to at first, so we later spent money to recycle the clothes that were bought in groups…”

"Then why are there so many delivery riders wearing group clothes on the street?"

“Because those riders are really group takeaway riders.”

"?"

After the daily special offer port was connected to group-buying takeout, the market share of group-buying has expanded again, and the order volume has increased dramatically like pulling weeds in dry land.

Riders in yellow robes bring group takeaways to thousands of households.

At this time, Pin** has taken deeper roots in the field of life services.

When you go out to spend money, you use group shopping to go to the store.

When you order takeout, you use group takeout.

If you want to buy groceries online and cook your own meals, use the daily specials.

You buy and cook offline, and the fresh fruits and vegetables come from the group supply chain.

To achieve this, almost all the business links of group joining have been solved.

The industrial chain with group buying as its core has penetrated into every level, like a hand, tightly grasping the O1O market without any omissions.

From a logical point of view, his original ambition to ensure that no one would be left homeless has gradually become a reality.

As the activity reached the stage where one could earn 1 yuan per week, Gu Ming's evil ambitions gradually became apparent.

Just as he expected, the riders who insisted on taking the 4 yuan bonus continued to improve the delivery quality of group food delivery.

And those riders who don’t work long hours and have unstable work abilities all flow to other platforms because they can’t get later rewards.

Such a result is even more astonishing than the surge in the number of group riders.

The industrial upgrading of daily specials has been completed, the market share of group buying has increased, and the market has become popular again. If you win like this, it will be a big win.

As a result, you told me that you don’t plan to return the high-quality riders selected through the market?

"Recently there was a rumor that Pintuan was planning to buy insurance for riders who made it to the final round, set full attendance requirements, and give them a basic salary. I was shocked, so I went to investigate and found that it was not a rumor..."

"?????"

In the conference room, Guo Ming, Luo Ping and Robin from Koubei Takeout were sitting in 708, with the corners of their mouths twitching.

Marketing manager Lao Sun coughed and said, "Last month, the top ten riders in terms of total number of Koubei deliveries had all signed their labor contracts."

"You didn't sign the ones at the back?"

Guo Ming still held out a glimmer of hope, thinking that ten riders would not have much impact.

Manager Sun pursed his lips and said, "I didn't ask them about the rest. I knew it just by looking at their expressions which were 3% guilty and 7% silly."

Luo Ping rubbed his temples: "If we join a group for takeout, are we going to order food quickly in the future?"

"Quick Eat is half dead now, isn't it?"

"I heard that Baidu Waimai wants to acquire it."

Kuaidiancan is a food ordering platform that originated in the Beijing market and is also the first food ordering platform to receive investment.

Because his boss Xi Zhongwen made his fortune by ordering food over the phone, when they entered the Internet field, they still followed the traditional business thinking of giving a basic salary, signing a contract, and buying insurance.

1In the beginning, the development of quick food ordering was still very fast, but this method of recruiting riders soon revealed its drawbacks.

With the food delivery market rapidly expanding, everyone can get a part-time job by just downloading an app. How can you compare?

But the number of ways to join a group is different. He selects the top riders from all the riders to sign, which is scary.

"According to the current situation, group buying wants to divide riders into two parts. One part will sign a contract directly with the company to guarantee delivery service and timeliness, and the other part will be part-time to cope with the subsequent growth and surge in orders."

Manager Sun expressed his guess.

"In other words, organizing the event was just a gimmick, and his original purpose was to do this?"

Guo Ming wanted to show off.

Manager Sun nodded: "You can say that."

"What do the two managers Luo think?"

Luo Ping pursed his lips and said, "Gu Ming has a theory. He said there are two ways to do Internet business. One is to push a stone up the mountain, which is time-consuming and laborious, while the smart way is to climb up the mountain first and then push the stone down the mountain."

Guo Ming was silent for a long time and then said: "How much is the estimated order volume for the current group booking?"

"It's not the same as being hungry."

"Then how much money have they burned since entering the market?"

Manager Sun thought for a moment and said, "3 million. It may be more or less. There is no exact number yet."

Guo Ming couldn't believe it: "Aren't there still plastic bags?"

"They make money selling plastic bags."

"?????"

At the same time, at Ele.me’s Shanghai headquarters, after completing Gu Ming’s 4 wins, Chen Jiaxin sat alone with a coffee cup for more than an hour.

What did she feel before? Oh, yes, she felt that Zhang Xuhao looked a lot like Gu Ming when he was young, although Gu Ming was also younger than Zhang Xuhao now...

But it can’t be too bad if you follow the gourd’s example, right?

In fact, before the group food delivery business took off, she even felt that Zhang Xuhao's business thinking was more advanced, more correct, and more professional than Gu Ming's.

What should be done to serve as a good grasp, raise the water level, align the granularity, open up the underlying logic, achieve disruptive innovation, and form a closed-loop matrix.

But as Gu Ming finally met his end, she was hit hard by reality and realized that Gu Ming was Gu Ming and could only be Gu Ming.

Then he discovered that although Gu Ming didn't tell the truth, in the end, aligning the granularity, connecting the underlying logic, achieving disruptive innovation, and forming a closed-loop matrix was still a matter of great effort.

Chen Jiaxin turned her head to look at Zhang Xuhao, the man she favored and the second among Gu Ming. He was already furious at this time. He was furious because there were three wrong words in the summary of the planning department. He had completely lost the calm attitude of "he is a good opponent".

Human nature is like this.

When you see someone who is worse than you but has great potential, you will pretend to say that this person is okay. In fact, the purpose of saying this is to use the other person to elevate yourself.

But when he really chases you head-on and is level with you, you will be completely ugly.

To put it simply, he was anxious.

We have developed two years ahead of time, and both the technology and funds are in place. How can we be caught up with by a new platform?

However, how can it be as simple as flushing?

If you are hungry, you don’t have to spend a lot of money to continue to sink into the college student market. Only by relying on this new growth point can you lead the industry.

However, the college student market is a natural highland for group joining.

Gu Ming did not touch this field because a single company would weaken the market's firepower, but in fact, group buying for food delivery is already far ahead at this moment.

It was a sunny afternoon on a weekend, with mild weather. A handsome guy named Yang Xueyu sat on a bench in front of the company and lit a cigarette.

Hungry Bu has now reached a bottleneck period, and its business growth has slowed down.

The momentum of group takeout is getting stronger and stronger, and it is so fierce that it is simply unreasonable.

Zhang Tao, who had staked all his family fortune, became more and more worried, so he planned to send Yang Xueyu to lead a team to support Ele.Bu and provide some empirical suggestions.

Yang Xueyu was dumbfounded after hearing this. If you don't go, are you afraid of cerebral congestion, so you let me go?

But I don’t want to go either, I really want to run away.

However, thinking about his own career, he was beaten up when he joined Lashou, and he was beaten up again when he jumped to Volkswagen. His former boss, Chen Jiaxin, was beaten up again at Volkswagen, and he was beaten up again when he jumped to Elebu.

Now, the whole market is filled with Gu Ming, where else can he run?

Yang Xueyu sighed and called his old friend. Unexpectedly, the other party was very happy after hearing the news and kept laughing.

Although Hahahaha is not a complete sentence, Yang Xueyu seemed to hear him say, are you here to get beaten too?

Of course, it is not just friends in the takeout market who are worried, but also bosses in related industries.

For example, those who work in the supply chain, logistics, and intra-city delivery can’t help but feel a little frightened when faced with the layout and development direction of group shopping.

In addition, in the e-commerce track next door, there are also a few uncles who are deep in thought.

"Group buying, takeout, supply logistics..."

“Now, only e-commerce is left untouched by group buying.”

"But, how could he not touch it?"

Online sales, offline sales, online to offline sales, offline to online sales.

The group buying industry is like building a Gundam, it takes shape very quickly, but there is an obvious outlet, which is e-commerce, which he has never engaged in.

If it were in the past, many people might think that Gu Ming did not touch e-commerce because he was wary of Alibaba.

But from the group buying war to the takeout war, this concept has long been changed.

Gu Ming, he really dares to bite anyone.

Moreover, group buying has actually already had a rudimentary e-commerce project, that is, the strict selection of group buying that was established during the group buying war.

They used this project to provide services at low prices and subsidize the sale of genuine products. The purpose was to use strict selection to associate with the image of genuine products and enhance the reputation and credibility of the group group.

Later, Pintuan Yanxuan achieved its mission, so when the group buying war came to an end, it stopped its development and became a private territory of Pin**.

However, who can guarantee that this carefully selected mall will not be rebuilt in the future after group shopping? After all, it has both logistics and users.

Can leftover buns be kept in a doghouse?

Many media are also very interested in this issue. They want to know what the group's plans are after entering the food delivery industry, and whether the subsequent development direction will involve the e-commerce field.

"No, group buying will not enter the e-commerce field."

"why?"

"I was too young and missed the opportunity of e-commerce. It is actually very difficult to do this now. Taobao and JD.com are both very powerful and mature companies. I don't think I can be better than Ma Yun and Liu Qiangdong. Strong, unless..."

"Unless what?"

"It's nothing. I'm used to talking. I always like to say unless. In fact, it's just a simple slip of the tongue. Just cut the part just now. Thank you."