After rebirth, I want to destroy my original family

After New Year's Day, Alipay decided to promote offline QR code scanning devices in first-tier cities, just as Kou Jing and Zhao Jing had expected.

The first to take action was Alipay's Commerce Department. They started negotiating with all parties before New Year's Day and reached strategic cooperation agreements with major offline chain brands.

Within one week, 711 convenience stores fully updated their equipment and have generated more than 1 users who use payment codes to pay.

"We currently have a market share of 4 percent, UnionPay has 2 percent, and Tenpay has 3 percent."

"Everyone, you should be able to feel the crisis, right?"

"In 04, we started Alipay independently and continued to optimize our services. We kept moving forward with difficulty. Eight years later, we only got less than half of the market share. I believe many people are unhappy about this."

"After updating the equipment for offline merchants, I hope our market share can reach 3% to 5% within three months."

"Next spring, this number will increase by another 20%."

Pang Rui sat in the office and issued orders to various departments, and the tense atmosphere began to spread from top to bottom.

At that time, Zhang Jie's "Reverse War" was playing in all major business districts, and large quantities of local promotions appeared in the streets and alleys of first-tier cities.

Each of them is dressed in a suit and leather shoes, polished to a spotless finish, with an Alipay field work badge hanging on their chest and carrying a large cross-body bag, becoming the vanguard of the payment revolution.

From streets to alleys, from supermarkets to stores, ground promoters with equipment come in and out.

While introducing the convenience of payment boxes to merchants, they also read out Alipay's bonus incentive plan for payment boxes.

A reward of RMB 1 will be given for activating the device for the first time and completing the first transaction.

Every 1 natural days after the first order is generated, a 3 yuan reward will be given for each new user, capped at 1 yuan, and valid for 5 months.

At the same time, users who use the payment box to scan the code to pay will receive random discounts.

Because it is convenient and cheap, and you don’t have to pay for the equipment, Alipay’s ground promotion is quite rapid.

In addition to the payment box, there is also a label that says that if you show the payment code to the merchant, you can enjoy a discount of up to 1%.

Excluding equipment costs, Alipay spent tens of millions in three days.

At the same time, the first unmanned vending machine equipped with a code scanning function appeared at People's Square Station.

Paying with just Didi became a hot topic at the beginning of 1. Some media sensed the popularity and started to go out on the streets to randomly interview passers-by.

"Ali is changing the world, really, I said this last year."

“Alipay can already be considered one of the new four inventions.”

"No foreign country has this kind of thing. Our country's scientific and technological strength is advancing so fast!"

The payment revolution in first-tier cities has continuously spawned new users for Alipay, and incidentally snatched away the original users of UnionPay QuickPass. The number of registrations and transaction volumes have continued to climb in a short period of time.

At the same time, Alipay’s QR code payment ads are also very popular online and offline.

In Sanlitun, Beijing, they booked two large screens, one with Alipay written on it and the other also with Alipay written on it, with the main message being that they were wealthy and powerful.

The team leader in charge of the promotion in Xicheng District was named Zhou Guangxiang. With 2 team members, he visited thousands of stores in just one week and earned 1 yuan in promotion fees per person.

Ali, attack with all your might.

There's no way, the money earned on Double Ten is really a bit too much.

It was not until this time that everyone suddenly realized why Alibaba could be regarded as the ceiling of the first-tier big companies. Damn, if it really went all out, it would be like a landslide or tsunami.

There are many people involved in this matter. As the biggest competitor of Alipay, Pintuan Cloud QuickPass will naturally be mentioned.

"After eight years of preparation, if Ali gets serious, he will be really formidable."

"Why 8 years?"

"Alipay has been around since 04, but at that time third-party payment software was not recognized by the government, so Alipay could not be promoted. But after eight years, they must have been well prepared."

"How long have you been preparing for UnionPay QuickPass? Half a year, how do you deal with Alipay?"

"It is not Jiang Qin's style to be high-profile, but the promotion of payment software must be high-profile to accumulate credibility and establish a brand image."

"During this period, I can hear the sound of beeping in my ears. It feels like the whole world is Alipay. I don't know how I will respond to the group purchase..."

On a cold snowy night, Gu Ming wrapped in a thick down jacket walked out of Room 1 of Building 101 and walked along the path to Room 3 of Building 201.

Zhou Xiaoyao and Zhong Wenjing went to get their hair cut, and he was bored at home, so he went to brag with Lao Li and the others.

The Internet cafe owned by Master Li is currently being renovated. It is said that some people have already started applying for membership cards even though there isn't even a computer in the room. This is really outrageous.

"Old Gu, I haven't been paid for the last team building."

"You're not the host of the party? Have you forgotten that Ye Xin's chest exploded so much?"

"?????"

After bragging and forcing Li Minghe to call him uncle and paying the bill, Gu Ming walked along the snow-covered path to the entrance of the community, intending to buy a big box of Lan Elf at the door.

At this time, the lights of the convenience store were on, illuminating half of the snow.

The lady at the cashier was reading tonight's headlines. When she saw Gu Ming come in and run straight to the shelf in front of the store, she couldn't help but stand up straighter.

She didn't look up when Gu Ming came for the first time, but she recognized him from the second time. When she saw Gu Ming coming to buy a condom again, she hissed softly in her heart.

Mr. Gu and Mrs. Gu are really good at it. How many times a day? This is...

While checking out, Gu Ming lowered his head and immediately found the small white box for scanning Alipay codes placed in front of the cash register. The corners of his mouth slightly raised.

Awesome, Alipay, it arrived at my door?

Jinan's GDP has skyrocketed in recent years, and residents' consumption levels have continued to rise. It has long been far ahead of other second-tier cities. It is no surprise that it is being chosen as a city to promote payment devices.

Gu Ming opened the Alipay app on his phone, scanned the code and paid, getting a 3 yuan discount.

The young lady at the convenience store watched Gu Ming leave and couldn't help but shout in her heart, "Mr. Gu should not only spend every day studying how to surpass Mrs. Jiang, but also develop his own payment device!"

You are the pride of our Jinan!

She only dared to shout these words in her heart, but her eyes were very hot.

At the same time, at the corner of the road, Zhou Xiaoyao, wearing a long down jacket, ran over, and when she saw Gu Ming, she threw herself into his arms.

She also dyed her hair blue, like a rebellious girl, revealing her naughty nature.

But when she got into Gu Ming's arms, her left and right parts were bumped. Then she found that Gu Ming was holding a big box of elves. Her cheeks turned pink instantly and she felt a little shy.

Zhong Wenjing also saw the box in his arms and asked knowingly, "Gu Ming, what did you buy?"

Gu Ming raised the corner of his mouth: "Friendship protection film."

"Pooh!"

Zhong Wenjing called it shameless. If you wear this, you are still good friends, right? What is the difference between this and those scumbags saying that wearing it does not count as cheating!

But before she could finish her words, she thought of another thing: "We just went to get a haircut, and the barbershops all recommended that we pay with Alipay, saying that users would get discounts and merchants would get bonuses. I feel like almost no one is using UnionPay now."

"That's just an illusion."

"?"

In fact, Pintuan Cloud Quick Pass has already begun to respond to Alipay.

The reason why it was not taken down is because Gu Ming did not choose to start a war with Alipay in the first-tier cities, but chose to sink into the 1- and 34-tier markets.

When Alipay started promoting payment boxes, they continued to promote merchant payment codes, which are the things that users need to scan to complete payment, with the university town on Line 34 as the center.

You must know that payment boxes and code scanners cannot be used alone to complete payment. Stores that can use these devices must have a cashier. To put it bluntly, they must have a computer equipped with Alipay's merchant cashier system.

But Gu Ming believes that there are very few stores that have digital checkout counters.

Especially in the 23rd-tier markets, it is realistic to have a payment code that can be used with just a mobile phone.

Therefore, throughout January, UnionPay’s payment codes were continuously posted in 1rd and 34th tier cities.

The market is expanding, and the overall number of users in the payment market is still increasing. Cloud QuickPass is taking advantage of the sinking market to quickly pursue it. In fact, it is not far behind Alipay in terms of the number of users.

But from another perspective, people are not optimistic about the path of Cloud QuickPass this time.

What is the consumption level in first-tier cities and what is the level in 1- and 34-tier cities?

The number of users is about the same, but the difference in user quality is huge. The transaction volume between the two companies may have already spread far apart.

"We will continue to promote it in first-tier cities and ignore the market penetration of Cloud QuickPass."

"Once Cloud QuickPass has taken over all of the market share in the first-tier market, we will turn back and grab his fruits!"

Pang Rui made arrangements for the actions of Cloud QuickPass.

To be honest, this deployment is quite mean, because this is the method that Gu Ming used, and he intends to use their own methods to retaliate.

However, what Pang Rui did not expect was that on January 1, Pintuan suddenly downgraded the payment priority of Alipay under its umbrella and it was included in the foldable column of other payment methods.

In an instant, Alipay's daily transaction volume and number of users dropped sharply. Pang Rui's face turned pale and the cup in his hand was smashed to pieces.

"This is unfair competition!"

That evening, Ma Yun posted seven words on Weibo, which caused heated discussions across the Internet.

Many of Uncle Ma's fans were speaking up for him, some saying that the group buying was too hasty and the methods were too dirty and overbearing, while others said that if you can't afford it, don't play.

As a leader of the new era, Uncle Ma’s motivational speeches across the country are indeed very effective and he has countless fans on his social accounts.

“Regarding Pintuan’s payment priority adjustment to Alipay, it is a reasonable improvement based on business adjustments.”

“Also, I hope that one day Taobao will be able to use Cloud QuickPass for payment.”

Gu Ming quickly expressed his views on Weibo and tagged the State Administration for Industry and Commerce.

That night, the second cup was broken at Alibaba’s headquarters, but Mr. Ma never expressed any opinion again.

However, the priority of Alipay was downgraded to other industries and folded, which also affected the business volume of group buying.

After all, some consumers would rather give up group shopping and still use Alipay.

As a result, the number of users of Ele.Buy began to increase suddenly. Zhang Xuhao's eyes widened and he kept shouting in the office all day long, "I'm rich!"

"Boss, our users have also begun to lose."

"Don't worry, people will come back after the limelight passes. If you don't need to join a group, what will consumers use? Do you use Dianping, or are you hungry?"