After rebirth, I want to destroy my original family

Group buying has downgraded the priority of Alipay, resulting in an even more frantic promotion of Alipay offline. Except for the confirmed Jinan strategic brands, Alipay’s offline promotion has visited almost every store.

Brother, do you want to pay for the box?

At first glance, I thought it was a sell order!

During this stage, Alipay’s first target is those stores that are controlled by group buying.

After group buying lowered its payment priority, Alipay lost these users rapidly.

However, not everyone will use group buying coupons first when going out for dinner. They just think that group buying coupons are cheaper and they will be cheated in offline stores. This is the subconscious created by the crazy money burning in the group buying war.

Pang Rui believes that as long as Alipay payment can provide enough discounts, why should we rely on group buying as a middleman for dining and shopping?

Therefore, after research, a discussion meeting on Alipay’s consumer subsidies for the catering market was held.

They want to spend money to make Alipay payment cheaper than online group buying!

At about the same time, the Ele.bu team and the Koubei team went to Hangzhou and gathered at the Alipay Business Group Building at Alibaba headquarters.

This is the second step in Pang Rui's plan.

"I have a hunch that the opportunity will come if I am hungry."

Zhang Xuhao felt his heart pounding, and he felt as if all the humiliation was washed away.

Chen Jiaxin couldn't help but nod: "Mr. Pang should be merging Hungry Buhe Koubei.com into Alipay."

"Let's go see Mr. Pang."

The two people stepped into Alipay's business group building and happened to meet the team in charge of Koubei.com.

The two parties shook hands and exchanged pleasantries, but the joy on their faces could not be concealed.

Soon, the secretary with slender legs and waist came forward and connected the two teams into the conference room.

Pang Rui was wearing a champagne-colored suit and had a short haircut. She looked sharper than before, and her strong woman temperament was clearly revealed. Next to her sat senior executives at all levels, who immediately clapped their hands to welcome them as they came in.

"Mr. Pang, long time no see."

"Long time no see, please take a seat."

Zhang Xuhao and Fan Ming sat down first, and the team members next to them followed suit.

Subsequently, a cooperation case regarding the integration of third-party applications into Alipay was presented to them.

Although he was prepared when he came, Zhang Xuhao still felt a little scalp-tingling and a sense of pleasure spread throughout his body when he saw the cooperation proposal for the first time.

In the middle of the takeout war, he was violently abused by group takeaways and forced to travel across the country. Now he finally got the chance to fight back.

As for word of mouth, it is no exception.

Although Word of Mouth has never had a head-to-head confrontation with group buying on the group buying battlefield, there are many old people from LaShou.com and many old people from Wowo Group in the team, and they have long been determined to win or lose in group buying.

After two days of discussion, the three teams decided to warm up the market half a month later, when the winter vacation begins, and then gradually stimulate consumer enthusiasm, invest funds during the Spring Festival, and launch a joint attack when the consumer market is the hottest.

Pang Rui’s idea is very simple, that is to create trouble in all directions for group play, and take advantage of the Spring Festival craze to weaken UnionPay.

You should know that consumption subsidies are only a means to attract users during the promotion period, not a long-term solution.

Because when doing business, the goal is always to make money.

Even though they have attracted a group of users with payment discounts, everyone's group buying habits have not been changed. Users that can be attracted with money will be pulled back sooner or later, which means it's a waste of time.

Therefore, Pang Rui wants Hungry Bu and Koubei.com to be integrated into the Alipay homepage.

Yes, she wants to raise the stakes.

Stabilize the users that Alipay spent money to attract, and then divert them to Hungry Buhe Koubei.com.

In this way, even after the subsidy period is over, Ele.me and Koubei.com can still lock in these users and provide feedback to Alipay itself.

1 move, 3 gains.

After the meeting, after seeing off the Hungry Bu team and the Koubei.com team, Pang Rui's secretary hurried in: "Mr. Pang, Pintuan has placed an order with Yunkai Wuke and is producing its own payment equipment."

After listening to this, Pang Rui nodded and felt that this was indeed very much like Gu Ming's style.

When he was in the market, he always led others to burn money to do the market, while he crouched behind and became the oriole.

But this time, Pang Rui will not give him a chance.

Pintuan has only just started making payment devices. When the first batch goes online, the promotion of Alipay will be completed. By then, Ele.me and Koubei will be encroaching on the market from both sides. She hopes to see Pintuan be unable to take care of itself.

"She wanted me to take care of myself."

"This woman is so bad!"

"Then...then I'll just act. I'm a bit too busy to take care of myself."

Gu Ming looked at the winter sunshine, shrugged his shoulders slightly, and there seemed to be a golden wheel in his eyes, fiery red and dazzling.

Afterwards, the ground promotion of group buying sub-stations began to appear in first-tier cities, just like the previous Alipay ground promotion, visiting many stores.

But they are different from Alipay, they don't bring any equipment, only a technical manual and a mouth, and they just talk as soon as they enter.

During these years of market competition, Pintuan has maintained good relationships with merchants in various places, so merchants are still willing to listen to them.

During this period, Alipay has been sending people to keep an eye on this matter. Every time the group buyers just left, Alipay’s marketing manager would follow them and ask them what they came for.

The overt and covert struggle between these two companies has really come to the fore.

Afterwards, an investigation document was sent to Pang Rui's desk, which was full of the chatter of the group-buying promotion team over the past few days.

"Mr. Pang, the group promotion site is promoting its own offline cashier backend, which is similar to ours."

"There is no payment equipment, so why not promote your own cashier backend first? What's wrong?"

The secretary couldn't help laughing. "It's quite funny. They said that they would let merchants get familiar with their cashier backend first, and then work together to make it bigger and stronger and create brilliance after their payment equipment is online."

After hearing this, all the executives in the room didn't hold back and laughed directly.

If the equipment cannot keep up in a short period of time, let the merchants familiarize themselves with the backend first and wait for them to see what the hell this weird operation is.

Merchants care about profits, not personal relationships. By the time your device is launched on the market, Alipay will have already unified the market. Will any merchant be willing to give up Alipay and use Cloud QuickPass backend?

Zhang Xuhao and Chen Jiaxin have been keeping an eye on the market for a while, and they were very happy when they heard about this.

"It is said that those who join groups are very serious about teaching those merchants how to use the backend. Some waiters are not willing to learn, so they find another waiter."

"It's really funny, but it also shows that Jiang Qin is really anxious. You know, with Gu Ming's ability, he would never do such a thing in the past."

After Chen Jiaxin finished speaking, she continued: "However, there are indeed a group of crazy fans who are buying in groups online and are waiting for the QuickPass box to be launched."

Zhang Xuhao was so happy that he couldn't stop: "Are they willing to give up? It is the merchant who has the final say on how merchants collect payments. When the market for Union Quick Pass disappears, users will still have to use Alipay how to use Alipay, otherwise , Do you want to use cash?”

Time passed day by day, and the winter vacation of the University of Finance and Economics came quietly.

Although graduate students do not have a clear concept of "vacation", Mrs. Gu wants to go home every day. Her home is Hongrong Home, Jinshan Street, Wuhe City, and no one dares to stop her.

So she went to the graduate school early in the morning to pack her things and filled her suitcase to the brim.

As for Xie Ziyi and the others, they were left by their mentor to help their mentor's company with year-end accounting and revenue reports...

Then, seeing the school leaders coming out in full force to see Mrs. Gu off from school, her desire to find a good husband reached its peak at that moment.

The undergraduate students of the University of Finance and Economics were also packing up and preparing for the holiday in a hurry. From the misty morning, many college students began to pour out of the school gate with their suitcases, and everyone was in high spirits.

But this is not a good thing for group buying, because most of the transactions of Cloud Quick Pass come from the school's business district.

There are no students in the university, and the canteens, commercial streets, and surrounding business districts have naturally begun to close down. As a result, as the winter vacation approaches, the usage rate and transaction volume of UnionPay Quick Pass have begun to decline.

To be honest, Pang Rui is indeed a powerful character. She specifically chose this time period to snipe Cloud Flash during the low period of the winter vacation.

When college students go home and spend money in the city, Alipay, which has been promoted in the fourth year of college, becomes their first choice. During this period, they spend money to enter the college student market. Will college students use UnionPay QuickPass again after returning to school?

In the commercial war, one move affects the entire body, and Ali has already shown its most terrifying side.

Why Pang Rui could become the CEO of Alipay? This question has an answer at this moment.

But what’s funny is that everyone discovered that the group-buying promoters were still tirelessly teaching merchants how to use their system, and in just half a month they had almost exhausted the entire first-tier cities.

According to the above requirements, they must teach at least one person to use the group-buying Cloud QuickPass cash register system in every store that is capable of using the cash register system.

And after this period of hard work, they did it.

But what's the point of teaching them how to use the cash register system if they don't have payment equipment? In the business circle, everyone is pessimistic.

However, amidst these pessimistic voices, trucks from the group-buying supply chain drove into offline business districts one after another and connected with the field sales departments that had been waiting for a long time.

"Are they all here?"

"It's all there, with labels on it, and it's self-adhesive. You can tear it apart and use it."

Liu An, who was in charge of the golden promotion in 3litun, entered the carriage with his team and moved the boxes down one by one. However, they were stopped when they were moving them inside.

Jiang Jian, the strongest king of pushers, showed a sharp look: "Those inside are not."

"oh oh."