After rebirth, I want to destroy my original family

The opening of Joy City on the first day was a great success, and the activities on the second day were just as exciting.

You build a shopping mall and welcome countless customers as soon as you open the door. This sense of accomplishment is simply unparalleled.

Under such circumstances, the mall's ongoing investment promotion work has indeed gone much more smoothly. Although some of the current popular brands have not yet decided to open stores, their attitudes have improved a lot.

For a shopping mall, it is normal if the store renewal rate does not exceed 1% within a year.

The brand competitiveness of the merchants currently settled in Joy City is indeed not as good as that of Wanzhong, but as long as they can prove that they have sufficient customer flow and then attract big-name stores to replace Zhou’s own franchise stores, and then operate them well, it will not be difficult for them to become popular.

So on the second day of the opening ceremony, Zhou Shirong specially invited several Beijing marketing managers from brand companies to visit Joy City.

Faced with the huge passenger flow, the marketing managers of these physical brands nodded repeatedly.

"Mr. Li, it is absolutely guaranteed that UNIQUE will open a store in Joy City."

"The first step of Zhou's transformation into commercial real estate is indeed a big move, and the customer flow has indeed reached our store opening standards. It seems that Mr. Zhou was not exaggerating."

"Mr. Li's words are serious, what about cooperation?"

"How about this, I'll bring the team here after October 1st, and we'll discuss it in detail then."

After listening to it, Zhou Shirong looked at Mr. Li and said, "There's no need to trouble Mr. Li. I can have our business manager go directly to your headquarters tomorrow."

Mr. Li waved his hand and said, "Let's do it after October 1st. It's only a few days away. I'll lead the team here myself by then, and we can also confirm the location of the store."

"Then just listen to Mr. Li."

After taking the market research teams of various brands to visit the crowded Joy City, Zhou Shirong arranged for someone to deliver some cigarettes and alcohol.

At about the same time, the marketing department of the supporting office building also called and said that today's orders had increased significantly, probably due to the impact of the mall's traffic.

At this time, the marketing staff responsible for receiving other brands also came over. After a few people communicated with each other, they found that those brands had similar ideas. After October 1, the negotiation and store selection would be carried out at the same time.

Things go so smoothly that people can't let go of the smile.

But after the opening discount, the most important thing is to stabilize the daily customer flow, which is also a very important thing.

Zhou Shirong walked off the third floor and excitedly went to find Han Xiong, the manager in charge of the mall operations: "Have you figured out yesterday's sales figures?"

"Out……"

“Tell me, how many sales were generated!”

"Well... judging from the customer flow, Joy City's opening promotion was very good. The customer flow was packed, which was really exciting. However, judging from the sales, the first day's data and customer flow don't seem to match. Mr. Zhou doesn't need to be too disappointed after seeing this."

As Han Xiong spoke, he handed Zhou Shirong yesterday's statistical data sheet.

Zhou Shirong was slightly stunned. He took the report and glanced at it with doubt. Then he understood why Han Xiong told him not to be too disappointed: "Only more than 1?"

"Yes, it's unexpected, but if you think about it, it's normal. There are performances and programs for the opening, and the majority of people are joining in the fun. What's more, there are so many old ladies who just hang out without spending money. These people are actually not ours. audience.”

"But this is too little..."

Zhou Shirong had a bad feeling: "Boss Han, ask someone to find out what the sales volume of Baihua Valley was yesterday."

Han Xiong scratched his head after listening to this: "It should have one more zero than us."

Zhou Shirong was stunned after hearing this: "What kind of activities did they do to achieve such high sales?"

"They...didn't do any activities."

"what?"

Han Xiong clenched his fists and said, "I sent someone to monitor the area yesterday. They didn't do any activities. It was pretty much the same as every weekend before. The amount I estimated is the average sales amount of Baihua Valley over the past few weekends."

Zhou Shirong was stunned after hearing this: "Is their daily sales so high? What about when they opened?"

"It should be more than 1 million, because every time Baihua Valley opens, it has joint marketing with the Pin** software. They call it the Liangjian Plan. The customers who come to the store through the Internet are basically young and have spending power."

"Then it can't be so different?"

Zhou Shirong found it hard to accept this real data.

Baihua Valley did not hold any activities, and its daily sales on weekends could reach more than 8 million, while Joy City’s opening promotion only brought sales of more than 8.

He couldn't help but imagine a group of old ladies running hurriedly to the prize redemption area with prize coupons in their hands.

Han Xiong stood up and led Zhou Shirong back to the mall, and went to several stores on the third floor to inquire.

There were indeed a lot of guests these two days, but the reception rate was very low. Many waiters said that they felt relaxed these two days and felt like they were on vacation. They would come back if they wanted.

For store owners and managers, they have already smelled a dangerous smell. There are many customers, but the quality is poor.

Han Xiong looked at Zhou Shirong's expression and there was something he didn't dare to say.

The opening promotions are so big that the underground supermarket is offering buy one get one free, and the highest prize in the lottery area can even be a car. It would be strange if it doesn't attract a lot of talent.

But when the marketing ends tomorrow, the working day comes, and the heat subsides, the entire market may realize that we are swimming naked.

"There is one more thing, Mr. Zhou, you need to be prepared."

"What else?"

"An important part of attracting customers to the mall on a daily basis is to use the group buying channels of gourmet food stores and offer discounts on the platform to attract consumers to dine in the mall. However, after Joy City's store went online yesterday, its ranking on the group buying platform was very low. We hired people to place fake orders but couldn't get it up."

Zhou Shirong's expression suddenly became a little irritable: "Is the group buying really targeting Joy City? Business is for making money, how can there be so many private affairs!?"

Han Xiong pursed his lips, thinking about his children's affair? The one he loves is your daughter.

"Besides this part of the traffic diversion, what other diversion plans are there?"

"Anchor stores like Helilao, Beilan Desserts, and Heytea..."

After listening to it, Zhou Shirong turned around and left without asking another question.

Just at this moment, Duan Ying came towards them, carrying large and small bags of things in her hands, and said that Joy City was really fun to visit and she couldn't help but buy a lot. Then she said that she went to Baihua Valley, but the flow of customers on the other side was not even half of that here.

Hearing this, Zhou Shirong frowned deeply.

Han Xiong looked at the couple and couldn't help but sigh. At the same time, there was a crisp sound of footsteps behind him. Cai Ming, the CEO of Hurricane Capital under Zhou Group, walked over.

"What's wrong with Mr. Han? There are so many people in Joy City, why are you still looking sad?"

"The consumption rate of Joy City's current wave of traffic is too low. If they want to enter the normal operation stage, I'm afraid they still have a long way to go. Mr. Cai, I don't understand, how can Mr. Zhou dare to enter the commercial real estate market when he has such a bad relationship with Mr. Gu from the group buying company?"

“He didn’t know at first.”

"Ah? What happened next?"

"Then I was so busy that I was busy."

"?"

Cai Ming leaned over the railing and looked down: "When Mr. Zhou returned to China, he took over Zhou's from the great Mr. Qin. He tried his best to achieve outstanding results, so he went everywhere to make connections and meet clients. He worked non-stop every day and didn't even have time to see his daughter. You have to say he really worked hard."

Han Xiong swallowed: "..."

"Mr. Gu was actually very considerate. Seeing that Mr. Zhou had not gone to see his daughter, he went to Mr. Zhou's house in person. As a result, Mr. Zhou went to socialize again! How could he know what he missed?"

Han Xiong's face twitched: "Is that so..."

Cai Ming smiled and said, "In fact, when Mr. Zhou knew that Mr. Gu was the president of Pintuan, he didn't think it was a big deal. He was an Internet company and Zhou was in the real estate business. Logically, they should not interfere with each other. But he completely underestimated the power of the northern business group."

"Boss Zhou, do you also know that Baihua Valley is also related to group buying?"

"I know, but it's too late. Mr. Gu borrowed Jinsinnan to acquire 3% of Baihua Valley's shares. Zhou Shihua asked me to convey this to Zhou Shirong. The second oldest gave the eldest oldest a chance, wanting him to understand that he couldn't get around Gu Ming in commercial real estate."

Han Xiong was dumbfounded: "Even knowing all this, hasn't Mr. Zhou found a chance to ease the relationship?"

Cai Ming shrugged: "Mrs. Zhou's pillow talk is too powerful. As for Mr. Zhou, he is not a person who is good at bowing his head."

"Mr. Cai, I saw Joy City's sales today and I'm really panicking. Do you have a solution?"

"The name is wrong. Maybe it would be better to change it."

"?"

"Do you think that Xiaoyao City would have a better future than Joy City?"

Cai Ming couldn't help laughing after he finished speaking: "The tide is about to recede, and then it will be clear who is not wearing underwear."

Han Xiong stood there in a daze for a long time, and suddenly he seemed to think of something: "Boss Cai, I heard that Wanshanghui in Shenzhen is about to open. Can I go there to be a manager?"

"Hey, don't say anything careless. I'm from Zhou's company, and Wanshanghui belongs to the great Mr. Qin. How can I decide where you go?"

"No, you keep talking about the great Mr. Qin, okay?"

At the same time, Zhou Shirong and Duan Ying returned to the hotel, their minds still a little confused.

Just now, a few people from the Ministry of Commerce called and said that many of the target brands are similar to what Mr. Li of Uniqlo said, and indicated that they would wait until after October 1st before bringing a team to conduct an inspection.

Zhou Shirong took off his clothes and sat in the living room of the suite, lost in thought.

If Joy City can still gather so much traffic when Baihua Valley holds an event today, it doesn't matter if the sales volume is a little lower.

But Wanzhong didn’t do any activities, and Joy City’s sales were still so low, which was fatal.

Joy City is a comprehensive shopping mall, not a ticket-free amusement park.

Now he has another worry. The marketing campaign will officially end tomorrow, and it is still unknown how many customers will be left.