After rebirth, I want to destroy my original family

The opening promotion of Joy City is over, and the enthusiasm has indeed suddenly subsided like a tide.

The sales on the second day were even worse than on the first day, not even reaching 2.

On Monday, when the morning light shone on Joy City Square, several managers of the mall looked at the empty hall and the deserted streets and could not help but start whispering.

"No one on Monday, is that normal?"

"But we can't have none at all..."

"I just checked. There are still many people in the Baihua Valley next door. Many restaurants are full of customers."

"It's a new brand after all. Maybe it will be better by dinner time?"

So starting from 8 o'clock in the morning, the business manager of the mall has been patrolling everywhere. At noon, the mall welcomed a small group of people who came for lunch from the nearby office buildings.

In the evening, the mall welcomed a small amount of traffic, but they left in a hurry.

On Tuesday, there were even fewer customers.

There used to be a beggar at the gate of Baihua Valley. He took advantage of the opening of Joy City to move in and left at noon on Tuesday.

Zhou Shirong brought people to the mall at this time. Looking at the empty interior, he instantly felt a feeling of a night-blooming cereus quickly entering its withering stage.

Han Xiong now knew that no one would have any pants when the tide went out. There was no lottery, and even the old ladies nearby stopped coming.

Seeing this scene, Duan Ying was a little confused: "Where are the people? There were so many people some time ago."

"After the promotion ended, the mall subsidies were gone, and Joy City's stores were not competitive enough, especially in the catering industry, which was used as a traffic-generating store. There were not many big brands. People nearby actually preferred to visit Baihua Valley, eat what they caught in the river, and drink Heytea, Ruixing, and so on."

“We can’t even hire people with rent reduction?”

Han Xiong looked at Duan Ying: "Some brands can't be solved with money. Anyway, the current catering industry doesn't dare to offend group buyers."

Zhou Shirong held the glass fence on the third floor and said, "We will continue to do promotions and lucky draws to increase customer flow until after the National Day, when we have signed contracts with the stores we are negotiating with now."

"This... is a solution."

Joy City does not support group buying, cannot recruit popular stores, and is a brand new mall brand. When discussing cooperation, it always encounters defense from the brand.

The most appropriate thing to do now is to subsidize it yourself, attract more customers, and lure in those brands that are waiting on the sidelines.

As more and more first-tier brands are attracted, the mall will become more attractive, and relying on its service and location advantages, it will enter a virtuous circle.

This is called the business nurturing period in the commercial real estate industry, where money is continuously spent to attract customers, more brands, and to update the mall until the mall can reach a stage of balance between income and expenditure.

Some of the brands that Joy City is currently negotiating with have a lot of traffic. They have promised to come to choose a store after October 1st, so as long as we can increase the customer flow during this period, it doesn’t matter if it’s a little slower.

As a result, Joy City once again launched promotional activities and cooperated with Dianping to launch exclusive packages.

Subsidies, channels, and two-way operations, starting from Wednesday and Thursday, the passenger flow that had originally dropped sharply began to slowly increase.

Of course, Zhou also spent a lot of money. During the opening period, they sold a Volkswagen brand car, and now they have put another car in the showroom.

In this way, it persisted until September 1th, and Joy City, relying on its large and strong financial resources, finally stabilized the passenger flow at a considerable level.

The weather is no longer very hot at this time. After all, autumn is just around the corner, and you even need to put on extra clothes in the morning and evening.

When the Zhou Group's financial team calculated the income and expenditure statements for the recent period, they had only one feeling, that is, they were going to lose a lot of money.

But it did have some effect, because some regional managers were indeed tempted after seeing the customer flow of Joy City. Coffee shops like Starbucks, Yidiandian and Xiaolongkan have all entered the stage of negotiation for entry.

Although they still insisted on waiting until after the October 1 holiday, Zhou Shirong felt that the matter had almost been done.

"I should be able to breathe a sigh of relief on October 1st."

Han Xiong nodded. "Yes, the passenger flow during this period will increase rapidly. Even without subsidies, Joy City can still have quite good income, especially with the arrival of tourists. The number of tourists in Beijing is huge."

Zhou Shirong nodded and said, "Tell the Ministry of Commerce that the settlement contract must be signed after the October holiday."

"clear."

"Mr. Zhou, a manager from Weimei is here and wants to take a look."

While the two were talking, an employee from the Commerce Department ran over.

Zhou Shirong looked at Han Xiong and said, "I'm going to meet some friends this afternoon. Mr. Han, please go and receive them. I think you know Mr. Gu?"

"Yes, we had a few chats at a cocktail party before, and we met a few times later when we were recruiting business."

"Okay, then I'll leave this to you."

Han Xiong nodded and followed the employee from the Commerce Department to meet with Gu Zhifang, the marketing manager of Weiduomei.

"Hello, Mr. Gu, why are you here in person? It's time for us to go to your place."

"I went to the store in Baihua Valley to check the hygiene conditions, and came over here to take a look."

Han Xiong smiled: "Mr. Gu, look at our customer flow, how do you think? It's not worse than Wanzhong, right?"

Gu Zhifang nodded: "I also heard from my friends that your Joy City has good traffic, so I came here to take a look."

"Are you interested in opening a store? I have a lot of good stores left. A103 is one that Mr. Zhang from Starbucks specifically asked us to keep. He said he would settle for this one. Do you want to open one next to them?"

"Starbucks signed a contract with you?" Gu Zhifang was a little surprised.

Han Xiong scratched his head: "Not yet, but the shop is finally settled."

Gu Zhifang smiled and said, "I'll come back to see you after October 1st."

To be honest, Han Xiong has been hearing everyone talking about October 1st, October 1st recently, and he has become more and more sensitive to this day.

Because 1, 3, 1 times are just coincidences, but everyone said October , so this is not just a coincidence, right?

Han Xiong couldn't help but invite Gu Zhifang to a secluded place, and couldn't help but say: "Mr. Gu, why must it be after October 1st? Our current customer flow can be stable at this number, and there will be more on October 1st, right?"

"Everyone makes decisions after the National Day, not just me."

"How do you know they only make decisions after the National Day? What happened to the National Day?"

Gu Zhifang coughed once, looked around to see that there was no one around, and then spoke: "I heard that your Joy City might be empty for a few days during the National Day holiday."

Hearing these words, Han Xiong's smile slowly froze on his face.

At the same time, at the south gate of Baihua Valley Plaza, a manager named Liu from Joy City was waiting.

On the 8th day after Joy City opened, Wanzhong still did nothing, everything was safe and sound, and it seemed that they had no intention of starting a business war.

But at this moment, Manager Liu saw more than 2 trucks passing by and queuing up towards the west gate.

This is the third time this has happened since Joy City opened. Manager Liu couldn't help but take out his mobile phone to take a photo, hesitating whether to report it.

On the opening day, he, Lao Zhang and Lao Song also saw the trucks from the group buying supply chain, so they reported it immediately, which scared Joy City so much that it lowered the price by another 1%. As a result, Baihua Valley didn't hold any promotion at all, so he was scolded and accused of lying about military intelligence.

Forget it, or else don’t report it...

Maybe the truck driver was so idle that he just drove around for a while.

Manager Liu stood up and saw that it was almost time, so he planned to go directly to Baihua Valley to have a meal.

However, before he had walked a few steps, he saw countless workers appearing on the right side of Wanzhong Square, near the west gate, and the incoming trucks were parked in an orderly manner not far away.

Then, billboards were erected and stalls were set up side by side. From the west gate to the subway entrance, there were small stalls everywhere.

But what surprised him the most was that a stage was being built in front of Baihua Valley, and in front of the stage there were two brand new cars that looked very familiar.

No, it didn't look familiar. It seemed that I had just touched the red silk tied on the car with my own hands some time ago.

At this time, Manager Liu raised his head and looked at the top LED screen. The promotional video of Xihanheqing was gone and replaced by a static poster.

【Group Buying x Baihua Valley】

【Creation Collection x Food Festival】

[You can win a car through lottery on site]

Manager Liu understood instantly that the trucks he had seen during this period were not aimed at the opening of Joy City, but were preparing for the October 1st Carnival in Baihua Valley.

At this moment, the phone in Manager Liu's pocket suddenly rang, and it was Lao Song who called.

"Lao Liu, did you take the subway today?"

"No, what's wrong?"

"I saw the advertisements for the Group Buying Food Festival and the Hundred Flower Valley Creation Collection, right next to the transfer sign!"

"I'm at the entrance of Wanzhong now. Their activity booth has been set up. I can see the entrance number plate when I come out of Exit B without crossing the intersection."

"It looks like the traffic in Joy City is going to be stopped. I have to report it."

Manager Liu hung up the phone and looked for Han Xiong's number in the phone book while hailing a taxi on the side of the road.

At this moment, a man in a suit and tie passed by him, holding a beautiful girl next to him and a trophy in his hand. The two of them walked hand in hand into a hotel opposite Baihua Valley.

Beijing is holding an investor conference recently. The reason why Cai Ming came to Beijing was, 1. to join in the fun, and 2. to attend this conference.

Gu Ming and Zhou Xiaoyao also came for this investment conference, but this time, Gu Ming came with Zhou Xiaoyao.

The professional courses for the first year of graduate school have ended. Most of the graduate students in the Finance Department have been sent out for internships, and Zhou Xiaoyao has also officially joined HEYTEA.

Ever since the scandal between Pintuan and Zhou spread in the circle, people in the circle have been very curious about Mrs. Gu's affairs, and a lot of information has been found out, perhaps with the help of my aunt.

This led to Zhou Xiaoyao becoming the angel investor of the year in 2013, which is quite funny.

The news has not been announced to the public yet, but the trophy has been obtained first.

However, Zhou Xiaoyao was not very interested in the trophy. Instead, she was envious of the colorful ice cream in Gu Ming's hand.

After entering the hotel, the two went to the suite on the top floor. Zhou Xiaoyao was picked up directly. She couldn't help but scream, and the trophy in her hand almost fell.

"Gu Ming, what are you doing?"

"I think through my investors."

"?"

Zhou Xiaoyao said with a stern face: "I won't let you see it."