After rebirth, I want to destroy my original family

After the Spring Festival, the weather remained cold for a long time, but the market atmosphere had already started to heat up.

Kuaidi and Didi gradually exchanged markets while confronting each other but not having direct contact.

At present, the majority of people in Tianjin use Kuaidi Taxi, while Didi has taken most of the market in Jiangcheng and Yuzhou, and it seems that it is not suffering at all.

But at this moment, Kuaidi's final sniper attack on Didi officially began.

In the second half of 2014, they studied the development history of group buying and used the Tianjin market as a breakthrough point. In fact, they had only one goal, which was the Beijing market that was firmly controlled by Didi.

Now, the time has come.

Chen Chuanxing decided to give it his all and take down Kyoto!

After taking over the Beijing market, the third round of financing will make Kuaidi the largest taxi-hailing platform in the country. He can then sit down with Cheng Wei to discuss terms and how much money to pay him to leave.

It was really fun to do business, Chen Chuanxing couldn't help but sigh.

Seeing his friends and businessmen languishing, seeing their original capital being accumulated, and seeing people constantly coming to deliver money, this hearty feeling made him feel extremely high.

However, they don't have much money left, so they have to be more cautious with every step.

At this time, Bibi has already taken root in the Jinling market, but its speed is much slower than that of Kuaibi.

Cheng Wei felt very regretful about this situation.

At that time, he was so afraid of Gu Ming that he hesitated for several months. He watched Kuaidi enter the Jinmen market but did not react immediately.

In his opinion, an iron-blooded tyrant like Gu Ming would not leave no tricks up his sleeve, and the radical Chen Chuanxing would definitely be taught a lesson. But the reality is that Didi has no ability to resist except to expand into the lower-tier markets.

This caused Bibi, which started later, to miss out on opportunities, and now it lags far behind in terms of market share and growth rate.

The competition in the Internet business war is speed, and the final market advantage will be turned into a capital advantage. With the stacking of real money, the winner will eventually take all.

Thinking back then, it was he who initiated the business alliance.

He found a pair of horses and asked the father and daughter of the Liu family to act as matchmakers. However, because of one hesitation, Cheng Wei found that the fruits he cultivated were about to be eaten by others.

Yes, there are benefits to business alliances. Kuaidi and Bibi thus suppressed Didi and controlled the market rhythm.

But as Kuai becomes increasingly powerful, Bibi will also be sucked dry of its nutrients.

What made him even more desperate was that an investment representative from Soft Finance came again after the New Year. Cheng Wei got the news in advance and wanted to treat the other party to a meal, but was politely rejected.

Capital will not settle for the second best, but will only choose the strongest one.

At the time of Jingzhe, the weather was about to warm up, but not yet warm. The branch of Kuaidi, which was located in Tianjin, appeared in Beijing and began to contact various online and offline advertising channels. The pop-up interface of the promotional activities also passed the review.

"On March 3, Kuaidi officially entered the Beijing market, intending to eat into Didi's market share within two months."

"Two months? Don't be ridiculous. It took them three months to capture Tianjin."

Liu Qing looked at Cheng Wei: "The actual time is not important. What is important is that Softbank, Gaoling and Apple all trust Chen Chuanxing more."

Cheng Wei fell into silence.

"Cheng Wei, you should reflect on why you were scared by the toothless Didi and slowed down by one step. Three months in the taxi market is enough to determine the winner. I don't know if you regret it now."

Cheng Wei clenched his fists, thinking that if the pace of taking a taxi could be slowed down by a step, he would definitely not hesitate this time.

March arrived in the blink of an eye, and a spring rain fell from the sky over the city.

The slightly gloomy sky was filled with water vapor, but the air seemed much clearer.

It has been several days since Gu Ming returned to Donghai from Wuhe, and news about group buying entering South Korea, Thailand, Singapore and Hong Kong has gradually come in.

It seems that Tuan Tuan’s development focus this year has been on overseas markets, so it has lost interest in the taxi market.

1Thinking of this, Cheng Wei felt even more stupid.

At this time, people within the taxi-hailing platforms and industry insiders in the relevant industry chain also began to predict the winners and losers in the taxi-hailing market, and everyone without exception believed that Kuaidi would win.

"Kuaida's decisive move before the year really established its first-mover advantage later this year. This can be written into textbooks as a classic case."

"So, Mr. Ma said that the second half of the year will determine the next year. This is indeed a truth."

"I heard that SoftBank has already prepared the money for Kuaidi, and it seems that they have been in contact before the New Year."

"Actually, it's a pity, don't you think? He originally proposed the business alliance, but it's really just a wedding dress."

Discussions in the circle no longer mention Didi, but only compare Kuaidi and Beep. The meaning is actually very obvious.

Kuaidi and Bibi joined forces to overwhelm Didi in terms of market share, and Kuaidi used their advantages to become stronger, thus gaining a greater advantage. Chen Chuanxing deserved to win this war because he did not hesitate.

At this time in the Pintuan (City) Branch, Ye Ziqing was dealing with matters that needed to be dealt with at the beginning of the year and worked overtime until late at night.

Yao Shengdong passed by Ye Ziqing's office and found that the light inside was still on. He couldn't help but shout outside.

"Mr. Ye, why don't you get off work?"

"I haven't finished my work yet. Mr. Yao, please leave first. I still have to work for a while."

Yao Shengdong pushed the door open and walked in: "How should Didi defend its market? Didn't the boss tell us? It's coming soon. I heard that they have reserved the two large screens in Sanlitun for three months."

Yao Shengdong is a veteran of the Beijing branch and is mainly responsible for group buying and supply chain business, while Ye Ziqing is in charge of food delivery and taxi business.

Although the two people have different divisions of labor, a lot of information is exchanged because their businesses are related.

It would be excusable if an outsider didn't know, but he knew that Didi had let water on the Jinmen market, otherwise he wouldn't have eaten up the market so quickly.

Now you see that the attack is about to reach the gate, why don't you stop?

"The boss won't let me move, saying whoever does it will be unlucky."

"what?"

"He also said that judging from the current situation, the weak will be sympathized with."

At night in the same space and time, Cheng Wei began to organize parties and socialize everywhere.

For example, the leaders of the East China Sea Transportation Commission and the Beijing Transportation Commission basically have to be taken care of. Maybe one day this will become a real help. After all, who can predict what will happen in the future?

But the laughter at the wine table cannot dispel the depression of reality. Kuaidi has already begun to enter the Beijing market.

Bibi has also developed a response plan, which is to give up the Jinling market and directly seize the Donghai market, and cooperate with Uber.

But no matter how fast it is, it still takes time. Although Cheng Wei doesn't want to admit it, he knows very well that they can't catch up.

However, just as the Spring Equinox was about to arrive, Cheng Wei, who had just finished a drinking party, suddenly received a message from Liu Qing.

Kuaidi was ordered to rectify its violations of market regulations and fined 3 million yuan by the Market Supervision Bureau. Currently, Kuaidi’s CEO Chen Chuanxing has been summoned for a talk.

After seeing this message, Cheng Wei1 sobered up instantly and became energetic.

Damn it, what the fuck is going on?

Cheng Wei immediately contacted Liu Qing and several senior executives of the company, and quickly went to the company while the moon was dark and the wind was high.

At this time, Chen Chuanxing, who was being interviewed, was also confused and dumbfounded.

Their operation in the capital had just begun, but due to such a coincidence in timing, the rhythm was completely disrupted.

The big bosses who got the news couldn't help but look at each other in shock when they heard that Kuaidi was being interviewed for rectification.

"Wori, Bibi is so lucky!"

"No, why are you being interviewed for rectification?"

"It is said that the marketing department conducted random inspections on Kuaidi drivers and found that some drivers did not even have the basic registration procedures. Some drivers cancelled orders after accepting them and ran illegal taxis. Some vehicles did not match the registration information. The most amazing thing was that they caught a driver who was drunk."

"Isn't this too coincidental?"

"This is to scare the monkeys. After all, the operation of private cars is not legal, and it is indeed too high-profile during this period."

"This is really a blessing from God. Now the opportunity has come. I wonder if they can seize it."

In fact, Bibi, which had already missed the perfect opportunity due to hesitation, did seize the opportunity and quickly started to promote the business from the moment of being interviewed.

They have done business in the Donghai market before and have some experience. When Kuaidi undergoes rectification and review, they can easily surpass Kuaidi's current market share.

God will never disappoint a person with ambition.

So in March, Bibi started to provide regional targeted subsidies.

Opportunities don't come every time.

Therefore, in late March, Cheng Wei personally went to Donghai to take charge, and the attack method was exactly the same as Kuai's.

To be honest, he was under a lot of pressure, because everyone knew that the headquarters of Pintuan was in the East China Sea, which was the most positive aspect.

Early in the morning of Saturday, posts about recruiting drivers began to appear on various channels, and Chen Chuanxing became the one who couldn't sleep.

Faced with this ever-changing situation, everyone staring at the market exclaimed that it was wonderful, saying in their hearts that this business war, you come and I go, is almost catching up with competitive sports.

But as the business progressed, Cheng Wei began to notice something was wrong.

In the taxi-hailing industry, the first thing to compete for is drivers, so Bibi will provide driver subsidies with sufficient discounts, at least higher than Didi. This is the basic idea of ​​burning money.

But Didi can also spend money to defend the market, increase subsidies, and compete with Bibi.

But when Bibi started to advertise on a large scale in Donghai, Didi did nothing and did not even offer any discounts.

It was not until the second weekend after Bibi began its official operation in Donghai that a letter of interview from the Market Supervision Bureau was placed on Cheng Wei's desk.