After rebirth, I want to destroy my original family

Before Cheng Wei could react after receiving the interview letter, all marketing plans had been halted.

It's like being in a wilderness with flying sand, an unprecedented storm is about to hit, but it seems to be directly blocked by a wind coming from the opposite direction. Under the two-way hedging, the market suddenly became quiet.

Rectification, fines, interviews.

The rampaging Beep seemed to have been stepped on the brakes, and the strong inertia almost threw him away.

The Beep team, who had already drawn their bows to the full and were about to release their arrows, suddenly lost all their strength. Everyone from top to bottom was talking about it, with looks of astonishment on their faces.

At the beginning of last month, Kuaidi was interviewed. This was supposed to be a perfect opportunity to overtake at the corner, but I didn't expect that it would be my turn this time. This kind of coincidence really didn't seem like a coincidence.

"What's the reason? What's their reason for stopping the beeping?"

"The company violated the Advertising Law, failed to register its operating vehicle information, failed to implement safety measures, and had 1 customer complaints that were not handled. There were 2 reasons, big and small, in total."

Cheng Wei almost smashed the table: "That's it? What kind of problem is this? Our promotion has just begun. When did the efficiency of the marketing department become so high?"

Zhang Kun from the operations department pursed his lips and said, "Mr. Cheng, it's useless to talk more. Let's make rectifications first."

"When will the appointment be?"

"Next Monday, 1 a.m."

After listening to this, Cheng Wei pursed his lips and immediately arranged for people to make corrections. At the very least, he had to show a sincere attitude, try to end this turmoil as soon as possible, and then continue to move forward with the original plan.

The response from Kuaidi was the same, and they made comprehensive rectifications as required.

In fact, they are well aware of the problems with the taxi-hailing platforms, but as long as it does not affect operations, there is no need for rectification.

But now it’s no longer possible. The relevant departments have intervened. We can no longer pretend to be stupid.

At this time, everyone within the group was also very surprised by the sudden news.

Didi didn't do anything in the first place and was in a completely defenseless posture. In the end, nothing happened. It was like a dream.

Ye Ziqing felt that he couldn't understand it anymore, and even doubted whether the boss had discussed it with others a long time ago.

Otherwise, why would Kuaidi and Bibi have problems at this time?

"In fact, there have always been problems with online ride-hailing platforms. It has never been legal to operate private cars. Otherwise, why is it called a gray industry?"

"The relevant departments can turn a blind eye, but who says that closed eye will never open? So it's not that Kuaidi and Bibi suddenly had problems, it's time for them to have problems."

"Because if they don't cause problems, Didi will be unable to handle it."

"Didi's exit almost ended the taxi war, but Bibi and Kuaidi joined forces, and Uber also intervened. It was obviously a trap set against us, but the relevant departments did not stop their alliance."

"I was thinking at that time that the country might still hope that the market can continue to maintain a competitive attitude and promote the development of the industry."

"But after they joined forces, they turned around and wanted to destroy Didi, and then they merged and introduced a large amount of foreign capital to seize the market. Their ambitions were a bit too big."

"Over the years, foreign capital has always wanted to come to the Chinese market to make a move, but they have not figured it out. We welcome you to spend money here because it can accelerate China's industrial development, but you should give the unified market a rest."

"Compared to Bibi and Kuaidi, which have always been exposed to foreign investment, don't you think Didi is the easiest to control?"

"We can also fight against Beep Beep and Kuaidi head-on. To be honest, I'm not afraid of it at all. But since the upper level won't let us fall, why don't we just do it? At least this will save money."

Gu Ming said to Ye Ziqing who was standing opposite him: "I don't have such big ambitions, and I have never thought about unifying the market. I'm not even in a hurry to make money, so I have more patience than them."

Alibaba and Tencent, two domestic Internet giants, have never shaken hands due to state intervention.

But in his previous life, Gu Ming had witnessed an exception.

At that time, with Uber showing strong market dominance, Bibi and Kuaidi were beaten to the point where they were unable to fight back.

So the state acquiesced to the merger of the two companies, imposed multiple restrictions on Uber, and finally succeeded in breaking the monopoly of foreign-funded companies.

This is the macro-control of the market, which is to ensure the healthy development of the industry and to avoid the trouble caused by certain industries being controlled by foreign capital.

But in the last life, trouble still occurred.

The situation in this life is similar, the only difference is that Didi was the first to open its database and handed over regulatory authority to the state, which makes it a legitimate company no matter how you look at it.

The most important thing is that Gu Ming has been diluting his own equity over the years and issuing additional shares to all employees, which clearly shows that he has no ambition.

Time quickly came to Monday, and Cheng Wei and Chen Chuanxing both attended the meeting.

Leaders of relevant departments require them to strictly implement the qualification review system, comprehensively ensure passenger travel safety, improve service quality, standardize operating methods, and conduct healthy competition under legal rules.

The rectification period is three months, and during these three months, the promotion plans of Kuaidi and Bibi need to be suspended until the rectification is qualified.

At this time, Cheng Wei and Chen Chuanxing were shocked and did not understand the rectification deadline.

Is it fair? Is this fair?

What made them tremble the most was that Kuaidi originally wanted to use Yuzhou and Jiangcheng to exchange Tianjin and Jingcheng held by Didi, which could be said to be a huge profit.

But the final result was that Yuzhou and Jiangcheng were quickly exchanged for the Jinmen market.

No, to be precise, they also received a letter of interview and a fine of more than two million yuan.

Similarly, Bibi was also firing on all cylinders, planning to enter Nanjing first and then take over Donghai, but when it turned around it found that Didi seemed to have turned around and headed for Yongcheng and Luzhou.

The ones that should have been exchanged were not exchanged, and everyone lost a market...

Now looking back, Didi 1 did not make any reaction, but got the best result.

In the evening, fire clouds filled the sky, and the afterglow made the short time before night colorful.

Cheng Wei and Chen Chuanxing left the meeting and just walked to the door of the Market Supervision Bureau when they saw a Maybach slowly parked.

Gu Ming got out of the car, accompanied by his secretary Wen Jinrui. When their eyes met, Cheng Wei and Chen Chuanxing could not help but stop, with surprised looks in their eyes.

"Mr. Gu?"

"Mr. Cheng, Mr. Chen, long time no see."

Cheng Wei looked back at the doorplate of the Market Supervision Bureau and couldn't help turning his head: "What are you doing here?"

Gu Ming waved a document in his hand and said, "Pay a fine of 1 million to Didi."

"Didi was punished too?"

"Well, I was punished."

Chen Chuanxing opened his eyes wide: "Then... how long will it take for you to rectify it?"

Gu Ming couldn't help but be stunned for a moment: "It's just paying a fine, I haven't heard of rectification or anything, you want to rectify it?"

"..."

After the brief encounter, Didi began to expand its business to the lower-tier cities, taking Yuzhou, Jiangcheng, Yongcheng and Luzhou as the four pillars of the sinking market and starting to expand its business to the surrounding areas.

Didi is far superior to Kuaidi and Bibi in terms of technology, service and security. Its sinking into the market is simply a reduction in dimensionality.

It was not until this moment that Cheng Wei and Chen Chuanxing knew how fast Didi was pushing.

In just half a month, they have expanded from 4 cities to 8 cities, and the 3 months that Didi spent to grab the markets in Jiangcheng and Yuzhou were just like a fucking show.

Ye Ziqing suddenly understood what his boss meant when he said that times have changed, which meant that the country's control over the Internet had tightened.

This is no longer the era when they could do whatever they want in group buying. Only those who can dance within the rules can have a glimpse of victory.

But in fact, until this moment, Ye Ziqing still has a question in his mind.

The boss's approach is too risky...

What if, we mean what if things are not what he thought, what if Kuaidi and Bibi are not summoned for talks, then Didi will really lose.

It's not that she doubts her boss's decision-making, she just feels that this kind of placing hope on others is really not like her boss's style.

After letting go for half a year and ignoring market changes, it is impossible to calculate how many changes will occur. The risks are so high and are obviously not proportional to the returns.

But soon, with the arrival of April, a piece of news spread in the circle, which suddenly solved Ye Ziqing's confusion.

SoftBank, Gaoling and Apple announced that they had temporarily abandoned their investment plans in Kuaidi Dache. Uber's president Travis also announced that he would withdraw from the Chinese market in the second half of the year.

Gu Ming made Didi show weakness for half a year, forcing himself into a desperate situation and leading his opponent to his doorstep. This was equivalent to putting a sword across his neck, making it unfair for the Market Supervision Bureau.

This scene also made those capitals that were eyeing it clearly see one thing, that is, this market will always be biased towards group buying.

You can burn money, but you will never be able to lock in the fruits of victory, because even if Didi is about to die, gods will come to save him.

So, they seemed to see a dog standing at the door of the Market Supervision Bureau shouting, who can beat us?

Then what the hell are you playing with?

He's standing with the referee!

It's like facing a battle that you know you can't win. Do you have to charge in instead of running?

Gu Ming's market dominance has been proven. If it were someone else, these capitals would still be able to grit their teeth and fight back, but now they are completely helpless.

Therefore, what Gu Mingbing achieved by taking a risky move was to prevent the subsequent influx of huge foreign capital.

The taxi market will be closed in the future. After it is closed, how can the group buying that even Tencent and Ali cannot suppress be afraid of Bibi and Kuaidi?

The more Ye Ziqing thought about it, the more confused he became. However, he was afraid that he had over-interpreted it, so he finally couldn't help asking Gu Ming, and then he got a positive answer.

"Boss, it was too risky. I feel scared when I think about it."

"What else can I do? Do you really expect a 1-year-old man like me to guard the country's borders?"

After Gu Ming finished speaking, he couldn't help but grumble: "It's still too unprofessional to play a weak person for the first time. Yuzhou and Jiangcheng shouldn't be touched. It would make him look even more pitiful."