After rebirth, I want to destroy my original family

After returning from Quancheng, the plan for strategic brand cooperation overseas was quickly implemented.

The group buying and partners jointly invested funds, and the effect was surprisingly strong, resulting in many other non-Quancheng brands also coming to the door.

For example, some fast-moving consumer goods brands, tea brands like HEYTEA, and brands specializing in pizza and fried chicken.

Almost all of these brands have grown up in the abnormal market of group buying war and food delivery war.

Although they were not as lucky as the Quancheng brands, who had Gu Ming providing information and the entire group helping to plan their development routes, their own luck was surprisingly good. After catching up step by step, they also accumulated considerable wealth.

But due to the development of Internet commerce, every track is now very busy.

Take the milk tea market as an example. Under the influence of Heytea’s huge valuation, more and more people are creating milk tea brands.

According to statistics, in 2013, approximately 1 new milk tea brands were born across the country.

With more competitors, the market share becomes smaller and the profit points begin to become weak, so many tea brands that have grown up first are looking for new markets.

In this case, Asia's international market is naturally the first to bear the brunt.

So after the summer solstice, various brand teams visited our group every day.

In their eyes, if they want to enter the overseas market by themselves, they need to swim there first, but group buying is like a giant ship that can carry them there as long as they buy a ticket.

It was Wednesday afternoon, after we returned from Quancheng. The sun was setting and the breeze was gentle.

Gu Ming sat in his office and held a telephone conference with the overseas marketing team, listening to reports on the development of overseas markets.

In Thailand, Singapore and Hong Kong, three markets with relatively free business competition, everyone is developing well and the number of Keeta users has also increased significantly.

The Korean market is obviously more difficult, its development is somewhat slow, and the data presented is far worse than that of the other three regions.

"The Koreans have a strong sense of cultural self-esteem and are very resistant to non-national brands. They always think they are the best in the world."

"Just go to their supermarket and buy a map and look at it. Damn it, even the beauty camera can't fix it so outrageously."

"So in response to the resistance in the Korean market, I suggest that these brands give themselves Korean names, make bilingual signs in Korean and English, and do not proactively tell us that we are Chinese companies."

"In addition, we can find some famous local celebrities to be spokespersons to expand the influence."

"Imagine how fun it would be to think about a few years later, when our brands become the pride of the entire South Korea, and after investigation, we find out that these are not Korean brands."

"But there is one thing you need to pay special attention to. You can pretend to be a local Korean store, but you can't say you are Korean. This nation has always been very crazy. They may apply for you to be listed as a world heritage site before you know it."

After reading the report, Gu Ming gave a suggestion.

Therefore, the brand that landed in South Korea began to implement it quickly, and carried out a comprehensive marketing after changing its signboard. The effect can be said to be immediate.

The smell from the east gradually began to invade, and even Yang Ji followed.

As time goes by, the popularity of domestic tourism has begun to rise again. Those who have no money travel home, those who have money travel across the country, and those who have more money choose to travel abroad.

Li Changpeng, who comes from a wealthy family, has just finished his thesis defense and traveled to South Korea, where he was received by idol trainee Sun Zhuangzhuang.

The two of them were good friends when they were young. Later, Sun Zhuangzhuang went abroad to do business with his parents and moved to South Korea.

Although they are thousands of miles apart, Sun Zhuangzhuang and Li Changpeng have always kept in touch thanks to the Internet.

Li Changpeng, who stayed in China, followed the normal trajectory, taking the college entrance examination and entering university, while Sun Zhuangzhuang was discovered by a scout by chance and entered the entertainment industry.

After two and a half years of training, Sun Zhuangzhuang got a chance to debut with an idol boy group, and specially invited Li Changpeng, who had just graduated from university, to celebrate.

"How about it? Korea is beautiful, right?"

"It's very beautiful."

"I asked you to come here a long time ago. Wouldn't it be nice to open your eyes and see the world?"

Li Changpeng followed Sun Zhuangzhuang to his bachelor apartment, and while taking a rest, he listened to Sun Zhuangzhuang introducing him to Korea, takeout, and talent shows. He also demonstrated on the spot the amazing service of ordering a bowl of soybean paste soup and having it delivered to the door in 1 minutes.

After listening to this, the honest Li Changpeng swallowed his saliva and said, "You...haven't returned to China in these years?"

"No, my parents are here, and all my relatives have come here over the years. There's no point in going back."

"oh oh……"

Sun Zhuangzhuang changed his clothes and put handsome earrings on his ears: "Have you found a job?"

Li Changpeng nodded: "I got an offer from Taobao."

"Oh, I know. Taobao is your shopping website, right? I saw it on Twitter. It's so inefficient. It takes three days to deliver a package. In Korea, packages are basically delivered on the same day."

"Yeah, South Korea...is not even as big as a province in China."

Sun Zhuangzhuang frowned after hearing this: "But South Korea is number one in Asia."

Li Changpeng pursed his lips and said: "No, South Korea is number one in the universe. The Dragon Boat Festival and Confucius are both yours."

In May 2004, South Koreans applied to the United Nations to inscribe China's Dragon Boat Festival as a World Heritage in the name of "Gangneung Dragon Boat Festival".

At the end of November 2005, the United Nations formally approved South Korea's application. This has always been something that Chinese people would thank their Korean ancestors for whenever they mention it.

In 2008, during the Olympic Games, South Korea held a ceremony to commemorate Confucius with great fanfare, and planned to apply for Confucius to be a World Heritage Site. Although it did not get what it wanted, the country's attitude towards South Korea had long been clear.

Sun Zhuangzhuang intended to brag about South Korea, but when he realized that he was actually Chinese, he changed the topic instead of arguing with him.

"Are you hungry?"

Li Changpeng touched his belly: "A little bit."

Sun Zhuangzhuang took out his phone and swiped it twice: "There are several restaurants in Itaewon that are very popular recently. The queues at the door are very long. I have never had time to go. I will take you to try them tonight?"

"Okay, I'd like to try Korean food."

"Let me see your eyes this time."

As the night slowly fell, the setting sun dispersed its afterglow in the sky.

Sun Zhuangzhuang brought Li Changpeng to Itaewon, located at the eastern foot of Namsan Mountain in Yongsan District, Seoul. This place is very similar to Lan Kwai Fong in the port area. It is also one of the must-visit places for foreign tourists and has very developed business.

The two of them followed the flow of people and arrived at the store Sun Zhuangzhuang mentioned.

There is a line of English below the big Korean sign, which looks both authentic and international. There are several other shops nearby that are being renovated.

Sun Zhuangzhuang asked Li Changpeng to queue up here, and then he turned around and went to another popular store to buy drinks.

About half an hour later, Sun Zhuangzhuang, carrying two cups of milk tea, met Li Changpeng who was already sitting in the store.

At this time, Li Changpeng was confused as he faced Burger King's signature burritos, Yang Kee Korean dumplings, and signature meat noodles in front of him.

"It's broken. Was it a dream?"

"I don't seem to have gone abroad..."

Sun Zhuangzhuang came closer and was a little surprised: "Do you know Korean?"

Li Changpeng shook his head: "No."

"Then what did you order?"

"That waiter can speak Chinese."

Sun Zhuangzhuang said with a crooked mouth: "I told you, South Korea is international!"

Li Changpeng glanced at the two cups of milk tea in Sun Zhuangzhuang's hands. Although he didn't recognize the names, the logo looked very familiar: "Is this... milk tea?"

"Yes, the old taste that the Korean nation is most proud of."

"you sure?"

Sun Zhuangzhuang spread out the plastic bag that he was about to throw into the trash can, flattened it, and pointed at the two lines of Korean on it: "Do you know what the first line means?"

Li Changpeng glanced at him and asked, "What do you mean?"

“Authentic old Korean taste!”

Li Changpeng was a little suffocated: "What about the next line?"

Sun Zhuangzhuang took a closer look and said, "This century-old tea drink that the Korean nation is most proud of is endorsed by Park Shin Hye."

South Korea's SBS TV station recently launched a Korean drama called "Pinocchio", which became popular throughout Asia as soon as it was released. Park Shin Hye is the heroine of this drama.

Heytea approached them to collaborate on a product, and its fame grew rapidly.

Sun Zhuangzhuang kindly helped Li Changpeng open the straw, determined to let him taste the traditional Korean flavor, and then he opened it and took a sip himself.

"Oh mo!"

His eyes lit up, and he completely melted into the strong fragrance of the tea, and his words of surprise came out in Korean.

The word "Oh Mo" is an interjection in Korean, which is equivalent to "OMG" in Chinese.

Seeing the amazement on his face, Li Changpeng also subconsciously took a sip, then instantly covered his forehead, his mind full of memories with his ex-girlfriend on the university campus.

Damn, I spent a lot of money on this air ticket.

During his four years in college, he and his ex-girlfriend drank countless cups of Heytea. He ended up spending thousands of dollars on a plane ticket to Korea, and it was Heytea!

But Sun Zhuangzhuang was still enjoying himself over there, oh, oh, oh, and kept saying, "There are beads in it!"

Li Changpeng looked at the authentic old Korean food. After hesitating for a long time, he couldn't help but said: "A Zhuang, if we can't do it, why don't we go back to our hometown?"