After rebirth, I want to destroy my original family
Chapter 690 Traffic is King
“I heard that group booking is very difficult in overseas markets.”
"I've also heard that many saturated brands are following Keeta, an overseas group-sharing platform, to do business for foreigners."
"I went to Singapore some time ago and did see HEYTEA's overseas stores. One of the sea salt flavors seemed to be sold out."
“So Cloud Flash Pass has also gone overseas?”
"Yes, but the acceptance rate of mobile payment among foreigners is generally not high. Keeta's focus is still on establishing an overseas membership database."
"The market is not a big cabbage. He does overseas business as he pleases. How does he do it?"
"The plastic bags they make don't leak, but the ones they make for others leak. This is a form of business warfare that foreign platforms have never seen before. Moreover, every brand that follows the group buying overseas has found a local benchmark brand to frantically take advantage of the popularity. Once they become famous, they will claim to be a century-old brand."
"Damn it, businessmen really sell stories!"
During the Great Heat, the Internet Entrepreneurs Club held a party.
All kinds of entrepreneurs who are deeply involved in this industry are all present, and when everyone talks about the development of the industry, the one that cannot be avoided is naturally the group.
Some people who had just traveled to neighboring countries couldn't help but turn on their mobile phones and showed them "Century-old Korean brands" and "Thailand century-old brands", which made everyone look at each other.
In fact, before joining a group to go overseas, many people thought that Chinese companies would only fight against each other.
If you hit me with one punch, I will kick you twice. If you slander me online, I will challenge you to a fight in the park.
In sharp contrast, American companies can spread across the globe and become international companies in 35 years as long as they can quickly raise funds domestically.
Facebook, Twitter, YouTube, Google, Amazon, and even Uber are all rapidly expanding internationally, not to mention Coca-Cola, KFC, and McDonald's.
Therefore, many people think that American companies are one dimension higher and this is not worshipping foreign things.
And group buying has now become a variable.
People like Gu Ming who are extremely good at business warfare are like wolves among a flock of sheep after going out to sea, and they really bite indiscriminately.
The same set of skills he used in China also worked well abroad, which shows that the domestic companies’ losses were not unfair.
There are three giants in the domestic Internet industry: bat. Among them, a is in the limelight, t is slightly lacking, and b is already showing its old age.
However, this newly-emerged group buying is at its peak during the Spring and Autumn Period and is very powerful.
As wealth and age continue to accumulate, people's desires continue to grow, while their courage is constantly eroded. Therefore, once many companies have a status, they basically start to concentrate on making money. However, Pintuan, or Gu Ming as a person, is still brave.
They simply cannot imagine what group buying will be like in another ten or eight years.
However, in this world, no matter what happens, there are two voices, so if some people criticize the group, then some people will criticize the group. The main point of these people is that it is difficult for the group to be brilliant for a few more years.
"Although group sharing is doing very well in overseas markets, don't forget that the domestic market for group sharing has begun to shrink."
"It's normal. Now Alibaba and Tencent are restricting the development of group buying from upstream to downstream. If they don't shrink, they will be a god."
"I think the reason why group buying suddenly shifted its focus to overseas markets is probably because the domestic market is in crisis and they chose to temporarily retreat."
“It’s not a crisis, but development is definitely limited. Some time ago, there were rumors that the group purchase link would be blocked.”
"Tencent is better, Alibaba is more direct, and has worked hard on functional aggregation."
The so-called functional aggregation is actually the one that Pang Rui envisioned during the payment war.
Because group buying took advantage of online ordering to undermine Alipay's promotion rhythm, this set of programs did not succeed, but it did succeed this year.
They aggregated Elebu, Word of Mouth, Taopiaopiao, Fliggy, etc. on the homepage of the Alipay platform, and used the overall traffic to bring all projects to life. The current results are indeed good.
The size of Hungry is not in the food delivery market has obviously increased, and its reputation has gradually improved. Taopiao Piao, Group Movies, and Damai are even more powerful. Fliggy is also closely following group travel in the tourism industry. Second to Ctrip.
In addition, after continuous attempts in the early stages, the development path of seems to have also embarked on this path.
According to internal information, they will then build a traffic interface for themselves and connect all Internet services on the market to it.
The development paths of these three companies are different, but they have some similarities.
Take payment software as an example. Pat3 currently has three forms.
The first form is Cloud QuickPass, which is a basic form that only has payment function and is used to link with the lottery software.
The second form is Alipay, which regards itself as a big pocket and puts all functions into it, attempting to meet all needs with one software.
The third form is payment, which relies on social functions. It is equivalent to soaking in a huge traffic pool. Where there is social interaction, there will be payment.
Many experts are now making predictions, and the forms they say are the most perfect.
Because social networking has traffic attributes and is also needed by the public, Tencent has concentrated all industries in the center of traffic and will surely become stronger and stronger.
Alipay itself is a tool application. If it is really possible to use one software to satisfy everyone, it can indeed break through the limitations of tool applications.
As for group buying...to be honest, according to experts' estimates, the future of group buying is not good. One of the main reasons is that group buying has no traffic source.
With the development of 4G networks, the traffic of cultural and media platforms has gradually declined, and even giants like Weibo have been affected.
The two major traffic pools under Pintuan, one is Tonight’s Headlines and the other is Douyin Campus, have both entered a period of traffic decline.
As time goes by, group buying and even Alibaba, which lack traffic pools, will fall behind, while Tencent will remain evergreen with its social matrix with astonishing daily active users.
After all, with the continuous increase in Internet speed with 4G and even 5G, the future will be an era of traffic.
That’s why Alibaba has been frantically developing its social networking business, starting with Laiwang and then Momo. It’s said that Alipay will soon start creating interest communities and discussion groups.
Chatting in the payment software and controlling users hard, Pang Rui's imagination is quite big.
There are also many people who laugh at them, saying that the management of Alipay are all stupid. Who would use a payment app to chat?
But they don’t know that some things have to be done because they have to be done, and traffic is the gold of the future.
So in this case, although group buying is still booming, because there has never been a new layout for traffic, most people in the industry are not optimistic about its future.
Amid the discussions, three people stood together on the west side of the hall.
Zhang Xuhao from Hungry, Cheng Wei from Beep, and Zhang Tao from Dianping.
They have all lost to group buying, but now they still have hope.
Just like what those pessimists feel, under the double-sided attack of Alibaba and Tencent, group buying that lacks traffic entrances will always fall into a period of weakness.
They look forward to the fall of a whale, the birth of all things, and the rise and fall of some.
However, what they don’t know is that the algorithm center of the group buying has begun to update and iterate rapidly during this period, and the technical department has been working hard all night, and it seems that a bigger storm is brewing that will overturn all existing patterns.
At this time, the evening darkness slowly came in, and the evening breeze of summer night blew gently.
In the living room of Shanti Villa, an adorable baby was sitting on the sofa with his short legs spread out, his eyes wandering as he looked at his father who was making tea.
Finally, she couldn't help but lean forward and called "Dad" in a baby voice.
Gu Ming's eyes instantly became so gentle that it was heart-warming. He immediately held her in his arms and kissed her little face.
Gu Aiyao showed a lovely smile and kept calling "Daddy, Daddy".
Just last night, when Gu Ming was holding Zhou Xiaoyao to sleep, Gu Aiyao suddenly woke up crying. It was also that night that she called "Mommy and Daddy" for the first time.
At that moment, Gu Ming felt that the day had dawned. The next morning, he immediately called Li Minghe and invited him to his house for dinner in the evening!
Li Minghe felt that there was a trap as soon as he thought about it. Damn, since Lao Gu could take the initiative to treat him to a meal, he might as well believe that the sun can rise from the west.
Sure enough, when the word "Dad" came out, Li Minghe felt like he was half dead.
Xue Jia promised to give him a baby this year, but the two have been trying for half a year and there is still no sign of anything happening. Lao Li is now in a stage of extreme desire, and when he sees Gu Aiyao calling him daddy, he becomes extremely envious and jealous.
"It's so fun to be a father, Lao Li, are you happy for me?"
Gu Ming held his daughter in his arms and spoke loudly, not caring about the young master's life or death.
Li Minghe pinched his philtrum to calm himself down, his voice trembling: "Is this why you invited me to dinner?"
Gu Ming was holding his daughter and was slightly stunned: "Who wants to treat you to a meal?"
Gu Aiyao couldn't help but turn around and look at the uncle, as if asking when did my father say he would treat you to dinner.
"?"
Li Minghe almost bit his teeth after hearing this, thinking, you fucking raped me and didn't even give me food? You're really unscrupulous just to achieve your goal!
"You are so wicked. You deserve to have fewer and fewer Cloud QuickPass users!"
Gu Ming turned his head and looked at him, frowning slightly: "Even you can see that the number of Cloud QuickPass users is decreasing?"
Li Minghe tilted his mouth and said, "I own a shop, so of course I know. Last month, we counted Qianzhuo's accounts and found that payment accounted for 3%, Alipay accounted for 8%, and Cloud QuickPass accounted for only 3%."
"Yunsuanfu has no new traffic entrance, and offline promotion has temporarily slowed down. The decline in users is normal."
"So I rebelled."
Gu Ming: "?"
Li Minghe grinned: "Alipay has now launched a red envelope code. Before paying, you can scan it and receive the red envelope immediately. My store is full of it."
Gu Ming was silent for a while: "But you don't have a baby."
"Fuck, Lao Gu, I'm going to strangle you to death!"
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