After rebirth, I want to destroy my original family

In September, the school season is approaching, but the heat has not yet subsided.

A junior student came to school and started browsing Douyin Campus when he was free. While reading the posts, he suddenly found a promotion popped up on the mobile page.

The size of this software is very small, only a few tens of megabytes.

So from installation to download, it was completed in almost a moment, and after opening the software, it will prompt for update.

In wifi mode, the data packet will be automatically updated the moment the download is completed, while in traffic mode, there will be options to update immediately and update after connecting to wifi.

This approach significantly lowers the download threshold and also locks in users who want to download at the first opportunity.

In fact, with the development of the Internet industry, the functions of many software are getting larger and larger, which leads to the larger and larger size. Many users who cannot find wifi will give up downloading directly after seeing the file size.

When Gu Ming directly threw this plan to the technical department, everyone in the technical department fell silent.

Lowering the threshold for downloading infinitely and installing the main body of the software on the user’s mobile phone is a goddamn trick.

As a result, the entire promotion process of Douyin’s internal beta version was extremely smooth.

"Boss...have you ever worked in product direction before?"

In order to upgrade its technology over the years, Pintuan has recruited many engineers and product managers. They don’t know much about Gu Ming’s past, and every time this happens, new engineers will always have questions.

Deng Xuanxuan shook her head: "The boss studied finance, but I always felt that he had seen the future with his own eyes."

"Wori, who can beat us?"

The internal test of Douyin is based on the start of Douyin Campus. Since there is no data after the user logs in for the first time, the algorithm function does not work temporarily.

Therefore, the first video that almost all boys open their screens is a hot dance of a girl in black stockings and shorts.

As for the girls, they are the ones with eight-pack abs.

There is no positive energy on the entire platform, it's all vulgar. Of course, the effect is extremely obvious.

Some students, because of their sharp eyesight and quick hands, have lived a magical life of playing music and dancing every night in just a few days.

With the use of the student group, the entire technical department of the group, including the big data center and algorithm center, began to continuously collect data and adjust the 1.0 version of Douyin.

In a blink of an eye, it was October. The internal testing of Douyin continued to the later stage, and the first creator conference of Toutiao was held in Donghai.

On the day of the meeting, the venue was crowded with people.

Gu Ming appeared on the stage with a microphone in hand and talked about the development history of group buying, focusing on creating a persona of having never failed in his 7-year business career.

Then he announced that the group would spend one billion as a reward for short video creation, and invited self-media creators to start trying the creation of video mode.

This is a principle that Gu Ming has always believed in, that is, there will always be reckless men when there is a big reward!

And a series of actions made people in the industry couldn't help but whisper.

Video software is not uncommon in the current market. Miaopai, Meipai and Kuaishou have all existed for a long time. This year, an software called Xiaokaxiu also became a little popular. At the same time, Weibo and Youku are also developing their own fragmented video platforms.

Especially Youku, they have started to encourage users to upload self-made videos a long time ago, but they have not been able to do so for so many years.

Among so many examples, the best ones are Kuaishou and Xiaokaxiu.

Kuaishou focuses on rural and earthy themes, while Xiaokaxiu’s track is called funny short videos, most of which are jokes, villains, or cross-dressing imitations.

Although it has become popular rapidly, judging from the data, the traffic of these software is extremely unstable, and many capital parties will basically not choose to try this track when they see it.

1. Because the rate of return is not high, and 2. Because ordinary companies cannot afford to play in this industry.

In addition, in the traditional Internet business thinking model, text, pictures and videos are all supplementary parts of the social matrix.

Everyone still thinks that the most important thing for users to post videos is to show themselves.

For example, mobile QQ has also updated its video function, but users use it very rarely and it is far less popular than the picture function.

Some people have also tried advertising on these software, but the conversion rate obtained in the later period was very low. Therefore, many people working on the Internet have a consensus that the field of selfie videos is too narrow.

Therefore, the strategic plans of some large companies never involve self-made videos.

So when the Douyin project was in internal testing, everyone expressed their confusion about the sudden shift in group-building into this direction.

Group buying is the dominant force in the O2O field, and it is engaged in the business of buying and selling. Suddenly doing this gives people the feeling of a macho man wearing a skirt.

"In fact, my last analysis was correct. What group buying is facing now is still the traffic problem. If the influence of Toutiao and Douyin decreases, they must find a new traffic pool."

"With the social matrix, Alipay is now constantly developing financial services to control users. If group buying does not find new traffic entrances, it will be very dangerous."

"But the track Gu Ming chose..."

"Oh, I can't say."

Many people in the industry believe that Douyin may be Gu Ming’s exploration and attempt to gain external traffic.

It's like Alibaba acquired Youku and Tudou, and after a lot of effort, the results were increasingly disappointing. There was also Xiami Music and Tiantian Dongting, but all these attempts failed without exception.

And Gu Ming's attempt this time may not care about success or failure, but just to find a new direction in the process.

Ali and Tencent also knew the news, and then chose to ignore it after studying the development status of Xiaokaxiu and Kuaishou, which are in the same field.

They have more important things to do.

In 2012, League of Legends became popular in China. Li Minghe made a lot of money by holding parties in Internet cafes.

And three years later, Tencent created a mobile version of lol "Honor of Kings" to match this game, which will be launched soon.

Alibaba is keeping a close eye on the o2o market, Ele.me is not only spending subsidies in second-tier cities, but Taopiaopiao is even launching an activity to watch movies for 2 yuan.

At the same time, they also launched two new actions.

One is the new unmanned vending machine IP Hema Fresh, and the second is an unmanned vending supermarket.

The unmanned supermarket is actually just a gimmick. Alibaba intends to use this thing to promote that Alibaba can change the world and emphasize how safe Alipay is. The promotional significance is greater than the practical significance.

The new zero-sale IP of Hema Fresh is said to be a project that has been in preparation for more than a year. The Jinqiao store in Shanghai is currently under renovation and will open at the end of the year. Its competitor is Jiang Qin's Xianhui Xiansheng.

What can I say about the location of the two stores? They are completely opposite each other, just like the relationship between Wanzhong in Kyoto and Joy City.

According to unconfirmed rumors, when selecting products, Hema Xiansheng will even ask the other party whether they have cooperated with Mr. Xianhui.

It can be seen that Ali really does not want to give the group any chance to breathe.

Adjust, update, adjust, update.

Douyin was officially launched after the internal beta test. Because it has not yet been fully promoted, the increase in users is not fast, not even as fast as Xiaokaxiu, a competing product in the same period.

But Gu Ming didn't seem to be in a hurry.

They focused their work on recruiting outstanding video creators from the same industry, looking for people who are suitable for the tone of their products from software such as Bilibili, Kuaishou, and Xiaokaxiu.

Once excellent video creators are discovered, Pintuan will sign them under the name of Huayu Film and Television Company.

To this end, Huayu Entertainment has specially established an M department to provide talent training and personal packaging for the first generation of Internet celebrities with creative ability.

They will be the backbone of Tik Tok after it officially begins its full-scale promotion. Gu Ming has made every possible preparation in the hope of achieving a stunning effect.

With a serious and responsible attitude towards the project, Gu Ming often followed the training projects of female internet celebrities on site, and used his experience from his previous life to help plan several classic characters.

He even shamelessly helped copy the songs.

Such as "Let Me Be Your Eyes", "The Rest of My Life", "We Are Different", "The Wind Blows", and "Learn to Meow".

It took Gu Ming about an afternoon to write about ten songs, but since he didn't know the music scores, he hummed them on the spot for a music director invited by Huayu.

The music director was stunned after hearing this, and even Liu Shuran, who went with Gu Ming, opened his eyes wide in shock.

Wori, if it weren't for business, boss, you would almost become a singer!

later……

Later, no one knew who reported him, but the rich lady found out that he went to train female internet celebrities, and then Gu Ming didn't dare to go anymore.

"My brother likes to see beautiful women, and he doesn't even like the ones at home."

"Slander! I watched through the glass, and Liu Shuran dragged me there every time. Look, the creases on my shoes are proof of my struggle!"

"Liu Shuran is a bad guy."

In the blink of an eye, winter comes quietly.

Pintuan has been busy with the Douyin project. From the outside, their O1O field seems a little sluggish.

If group buying had not been deeply rooted in the group buying industry and had the supply chain as a killer, perhaps the current market share would have fallen even worse.

Kang Jingtao had just joined the group buying team from Uber, and he felt very disappointed when he saw this scene. He thought to himself, I can't join the national army every time in 1.