After rebirth, I want to destroy my original family

After a long time, when the fireworks outside the window bloomed in the sky and the sound of firecrackers crackled in the yard, Wang Bolin suddenly came back to his senses.

He reached out and opened TikTok, then selected the fourth function below the avatar on the right: forward.

Unlike the forwarding mode of other software, when you click on the forwarding of Tik Tok, it does not share to xx software, but prompts you to download the video.

While the video is being downloaded, the watermark in the upper right corner and the video end page are automatically generated.

When he reached this step, Wang Bailin got goose bumps all over his body.

The software currently on the market basically uses links in the content forwarding function.

I saw an interesting video and forwarded it to you. When you receive it, you will see a link and you can only watch it after clicking on the link.

Douyin's video saving and sharing allows users to directly send the video itself.

After figuring this out, Wang Bolin suddenly understood why Douyin's growth data was getting faster and faster.

When someone sees an interesting video on Douyin, they will use the save video function to forward it to their friends. After watching it, their friends find it interesting and may forward it to other friends.

And then friends of friends, friends of friends of friends…

This video can be detached from the platform and does not need to be restricted by the environment. As long as the content is interesting, it will most likely be forwarded thousands of times and even flow to other media platforms.

For example, this video of receiving red envelopes during the Chinese New Year was forwarded three times by Wang Berlin himself. You can imagine the extent of the coverage of this video.

As for Douyin, there are countless videos like this...

The person who decides on this form of reposting doesn’t care where the video will go. He only needs to see their dancing logo and the final TikTok sentence to record a good life.

He doesn’t care whether you can download it or not, what he wants is for you to hear Douyin’s name.

He knows that when the spread is repeated, repeated and repeated, you will always be curious and take the initiative to download it.

Just like tonight, New Year's Eve, Wang Bolin felt that if he were an ordinary person and saw his girlfriend, childhood friend, and roommate all playing this software, he would definitely follow the trend immediately.

The most terrible thing is that saving the video and then forwarding it will not be restricted by any platform.

When Taobao and Tencent were fighting each other, all social software under Tencent blocked product links from Taobao.

But they can’t block Douyin videos unless they directly cut off their video functions.

Then these interesting videos can be posted on social media, in the circle of friends, on QQ space, Weibo, Youku, bilibili, and all platforms that support video functions will become its promotion channels.

Then, those videos will spread to every corner of the Internet like a virus.

“The Alipay lottery draw was held, 79 people were awarded, and the average share was 272 yuan!”

"Scan the Jingyefu in the last second and you will get your New Year's money!"

"The Jingyefu tickets were sold at 5. Do you regret it after the draw?"

"The actual amount received is 272. Isn't this too little?!"

“I didn’t get the Jingye Fu by scanning, but I received a red envelope of 1314 from my boyfriend!”

Wang Bailin lowered his head and found that there were 5 more videos forwarded by his friends on his phone. They were all news about the 5 Lucky Draw. Each of them had a vibrato sound, recording the sound of a beautiful life.

5 times, at the same time point, the same event happened 1 times in front of my eyes.

You know, the message about receiving New Year red envelopes was only repeated three times.

In other words, in these two hours, two more communication channels were opened among his few social relationships.

At this moment, Wang Bolin found that the goose bumps on his arms were getting thicker and thicker.

On New Year's Eve, as the fireworks went off into the sky, countless people were discussing the news of the Alipay prize draw. Alibaba successfully created a keyword that was even more popular than the Spring Festival Gala.

But it seemed that only Wang Bailin knew that in this boiling and noisy night, when everyone's attention was attracted by 5F, a software had been rising in an unstoppable manner.

He has been working hard in the Internet industry for many years and is considered a very senior person.

He remembered that since 2013G was announced for commercial use in 4, everyone has reached a consensus that 4G will inevitably be the era of video.

As a result, iQiyi emerged and brought about a wave of self-produced variety shows and web dramas.

Later, the barrage videos on Bilibili became popular, adding a fresher way of playing to the video track.

Everyone thought that it was almost done, that was it, but Wang Bailin suddenly realized tonight that when everyone thought they were standing on the cusp of 4G, Douyin had become the biggest outlet of the 4G era.

Some people create themselves within the industry, and some people create the industry themselves.

The Spring Festival is over soon, and the huge success of Alipay's 5-blessed event made Pang Rui feel like she was floating in the clouds.

However, on the first day of work, when she arrived at the Ali headquarters with great joy, she saw many employees holding their mobile phones and talking. When she met the executives of each business group, she found that they all had serious faces.

"What's wrong? Why are you looking so grim? Didn't Mr. Ma ask us to come to a meeting?"

"Boss Pang, TikTok has made a big splash."

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The Spring Festival for big shots is not spent immersed in the Internet, because these people can see all the scenery on the Internet with their own eyes just by moving their mouths.

After the stage victory in 2015, Pang Rui went to Iceland to celebrate the New Year, where she went boating and diving, and did not spend too much time in China. In fact, even if she was in China, she would not be likely to follow news from the entertainment industry.

But what is different from her is that as early as the third day of the Lunar New Year, Tik Tok had already attracted the attention of all Internet companies.

On New Year’s Eve, the number of videos uploaded to Douyin exceeded 260 million, and the number of activations in 24 hours reached 7.9 million. Even at 3 a.m., there were hundreds of thousands of active online users.

The word forgetting about food and sleep is a perfect word to describe Douyin users.

Sina, Tencent, and other major companies all felt the pressure like a tsunami.

“Tik Tok started promoting it in January, and within half a month it had already become the number one app in terms of downloads on the store.”

“My children said that their entire class is using Douyin.”

"There is an internet celebrity on TikTok called Papi Jiang, who plays two roles in Taiwanese and Northeastern dialects, complaining about current social hot topics, and has attracted 3 fans in three days."

"Now, all Internet companies are researching the Douyin app. The data and content departments of the entertainment business group came back to work overtime on the 5th of the new year and have not left the company for two days."

Pang Rui's secretary couldn't help but speak and summarized what everyone had discussed.

Pang Rui probably understood that a very powerful video software was released during the Spring Festival, which exceeded everyone's expectations.

She herself is not very familiar with the entertainment industry, but she can clearly understand what it means that the number of fans increased by 1 in the first three days after downloading, and everyone is using these phrases.

However, what surprised Pang Rui was that although she was not in the entertainment industry, she actually felt that the name sounded familiar.

"Tik Tok……"

Pang Rui squinted her eyes and thought for a moment, her expression froze, and a chill ran up the back of her head.

She knew why Douyin sounded familiar to her, because it was the software launched by Pintuan!

There is no conflict between the entertainment industry and Alipay's existing business, but if it is a part of the group-buying ecosystem, that is another matter.

Pang Rui immediately went to the office building of the entertainment business group. At this time, the content department and data department had collected and sorted out a large amount of data about Douyin and were conducting internal discussions.

At almost the same time, companies such as Sina, Tencent, NetEase and others were all going through this kind of discussion.

"During the Spring Festival, Douyin spread the logo to every corner of the Internet by saving the video before reposting it, making it ubiquitous."

“No matter which platform you are a user of, you will always see videos with the Douyin logo, so you will know this platform.”

"And as you see their logo more and more, you think, why don't I just look at Douyin?"

"So in just half a month, they went from a software with 1 million downloads to a software with tens of millions downloads."

“The scariest thing is that when girls in my circle of friends post selfies, they will first use Douyin to take pictures and then take screenshots, because Douyin’s beauty algorithm is more natural, and every time they take a selfie, it is a living advertisement for Douyin.”

"Do you remember Pintuan's investment in Meitu? No one knew why at the beginning, but now everything is clear."

"I tried the video function on TikTok. To be honest, I have never thought I would be so handsome in my 1-plus years of life."

"Even if you just want to see yourself look so good, you are willing to take pictures on this platform every day. You will only take pictures if they look good. You are even more willing to post them and be praised by others."

"So creators are pouring in like crazy, and the number of users is constantly increasing. The current spread of Douyin is even more terrifying than the virus."

Pang Rui was exposed to too much information in a short period of time and was unable to understand it all at once.

But when the data department put the Douyin download data chart, like data chart, and forwarding data chart onto the big screen, looking at the almost straight upward curve, Pang Rui knew that group buying was creating the largest traffic pool in the 1G era.

Sina Weibo is also facing a formidable enemy at this time.

Because of the different types of companies, everyone’s points are also different. Alibaba’s is traffic, while Weibo’s is carriers and content.

They found that for the news that appeared on their hot search list, they could quickly see related videos on Douyin.

But things that are popular on Douyin are rarely seen on Weibo, or they are not as intuitive as videos.

As the most successful platform in the entire information industry, Weibo has actually realized very early that text media has no advantage over video media.

In the past, when Internet speed was slow and fees were expensive, cultural media could still maintain a certain priority, but with the increasing price of 1G, this advantage will gradually be eroded.

They are now also promoting the video function of Weibo, investing a lot of manpower and material resources on this path, and constantly trying to explore.

Weibo's product director has always believed that he has enough time to develop the video industry and continue to maintain his dominant position as an information platform.

But he didn't expect that a product that would subvert the industry would appear in just one Spring Festival.

What makes them afraid is not Tencent, no, but a superstar who came from another field.