After rebirth, I want to destroy my original family

Gu Ming has been very busy during the post-Chinese New Year period. He left his daughter to her parents and took Zhou Xiaoyao abroad several times to investigate the overseas market for group buying and travel.

On the sunny beach, Zhou Xiaoyao wore a blue floral dress and a big sun hat, which was even more beautiful than the clear sky in front of her.

This girl who has already given birth to a daughter seems to be telling him with her beauty and cuteness all the time that your business is big, but the greatest wealth in life is me.

Then the breeze floated her long hair and skirt, and even the waves seemed to be surging for her.

After returning to China, Gu Ming took her to participate in some industry discussions and she also appeared on a CCTV speech program.

Every time entrepreneurs in the same industry run into him, they see him messing with his wife Gu in a mean way when there are few people around, and then getting kicked. It's a very funny scene.

But it was funny, but they couldn't laugh.

Because many people know that Gu Ming has once again led the development of the times.

“We also have to make short videos.”

"This trend must not be monopolized by just one company, group buying."

"I have a hunch that short videos will be fertile ground for all Internet industries."

After the Waking of Insects, the temperature in various regions of the country has slightly rebounded. After being hit hard by TikTok, countless Internet companies have begun to launch short video projects.

After the project is established, it is time to form a team and recruit employees in large quantities.

This is the style of big factories. Since there is an order from above, no matter whether you have a clue or not, you must take action first and show it to everyone.

So funds began to flow out and plans began to be planned.

When a product emerges, the underlying logic, core concept and development direction are the most important, just like the foundation, which will determine how high the building can be built.

So everyone began to study Douyin in depth, and also studied other competing products, such as Kuaishou, Xiaokaxiu, Miaopai, etc.

When comparing products in the same field, many differences will become particularly obvious.

Internet companies that want to follow the trend have discovered that Douyin is very different from other short video software.

Other short video products will still use traditional Internet logic to divide you into homepage recommendations, content selections, or channel categories such as life, jokes, news, etc.

Moreover, their gameplay still allows creators to use video content to increase the popularity of their personal accounts.

The videos of Xiaokaxiu are even sent out through the community function, which is not much different from the gameplay of Weibo. Only when you find the video blogger you are interested in in the community recommendation, you can see more content about him.

Kuaishou is better than it. When you open the software, there are many video thumbnail pages.

These videos will be labeled with titles, and you can click on the titles you are interested in. Compared with Xiaokaxiu, this model is one step closer to users.

Douyin, on the other hand, has given up on all these. It has no community and does not promote social functions.

To put it bluntly, when you play Tik Tok, there is no nonsense at all.

Its homepage is just a video playback page, with no selectivity at all. It seems extremely sure that what it gives you is what you like.

"It's an algorithm."

“The group buying algorithm has matured to the point where if I give you something, you will definitely like it.”

This is the first problem that almost all major Internet companies face when they decide to imitate TikTok.

Tik Tok’s precise algorithm recommendation is one of its core features. If you want to build the same platform, how do you overcome this hurdle?

"After new users of Douyin enter the app, the system will recommend more videos of handsome men and beautiful women, because the threshold for such content is relatively low, and they are willing to watch it if they are interested."

“Swiping and swiping, when you choose to like, collect or repost the content that you are more interested in, and after generating interest data, the grouping algorithm will accurately capture what you like.”

"Then every time you open it, it can accurately lock the content you are interested in and automatically play it for you."

“So there is no need for Douyin to classify videos. It even saves users the process of “finding content.”

“This is something that many platforms don’t even dare to think about.”

Every Internet company that plans to make short videos remained silent for a long time after hearing the analyst's report, and then couldn't help but have a question.

“Isn’t our algorithm as advanced as group-building?”

"You can't say that."

"So why is this a difficulty?"

"In fact, the underlying logic of the algorithms is the same. Each algorithm is a baby after it is developed. The key lies in what data you use for training and training. The algorithm Douyin currently uses has tens of millions of daily active users on Toutiao The difference is too big."

Pintuan is the earliest company in China to start working on algorithms. When the group buying war was still in chaos, their big data algorithm center had already been established in Donghai.

The first time algorithms made their debut and influenced the outcome of a battle was in the war for self-media.

At that time, Jinye Toutiao had just been launched. With the support of the recommendation algorithm, it quickly surpassed its competitors and has been the number one in the self-media track for two years.

The algorithm developed using Toutiao was subsequently optimized and re-optimized by the algorithm engineers hired by the group to pay for it. Now it is an industry-leading version.

In fact, the group-joining algorithm has also been used in group-joining stores and group-buying takeout. The reason why it has not had any effect is because people's appetite is too unpredictable.

What you want to eat today may suddenly turn you off tomorrow. This is something that often happens.

But interests are different, and interests do not change, so the superiority of the group buying algorithm has completely exploded in the short video industry.

But the threshold set for Douyin by Pintuan is so high, but for Internet companies, they still have to follow.

Tencent is the fastest because they made a similar product three years ago, called Weishi.

This product was Tencent's first attempt at the short video industry, but Mr. Ma believed that the value of this project was not as high as he had imagined. In addition, the gaming industry was developing rapidly at that time and live streaming platforms were booming, so the Weishi project was soon cancelled.

But with the launch of TikTok, Tencent suddenly realized that it was not that the project was of low value, but that it did not understand it well.

Especially when seeing the rapid growth of TikTok, Tencent was very panicked.

Although Tik Tok does not have rich social functions and will not cause a direct impact, its share of users’ time is too high.

The average time a person spends is only 1 hours, and it will be higher by 4 point when there are dogs who stay on the chat page waiting for the goddess to take a shower.

But Douyin allows users to spend more than 9 hours watching short videos.

The content of the Internet is getting richer and richer, and there are more and more ways to play. The platform that can occupy more of users' time will be the winner.

The fragmented time of users is a battleground for all enterprises.

Therefore, with the entry of Tencent Weishi into the incubation, a project called Haokan Video was also launched. In addition, there are software such as Bobo Video, Xiaoying, Caishi, Kuai Video, etc., which were launched one after another.

Companies like Tencent and Sina, which have the ability to develop algorithms, will of course work towards algorithm recommendations.

Those who are not capable of doing algorithms but still enjoy the soup are video software that follows the traditional classification model to provide social functions.

The most interesting one is Alibaba. In 2012, Alibaba acquired Youku, merged it with Tudou, and changed its name to Youku Tudou.

Four years later, Alibaba split them up again, took out Tudou, developed Tudou short videos, and incubated it through UC.

At the same time, software such as Kuaishou and Xiaokaxiu have also begun to move closer to Douyin.

At this time, Gu Ming returned to Shanghai after accumulating a wave of exposure and went to Qianzhu to take a look.

Qianzhuo's customers are all young people who like the latest culture. When he saw that everyone was playing Douyin, he felt that the trend had already been established, so he slammed the table and said that he was very happy today and asked the young master to treat him.

Li Minghe walked up to Gu Ming, cursing. His hairstyle was very unique, and the circle around his right eye was actually black.

"What... did you do?"

"Look at the black stockings."

"Has the black stocking faded?"

"Maybe it's because my fist has faded. I was watching black stockings on TikTok yesterday and Xue Jia found out."

The corner of Gu Ming's mouth twitched: "This tiger bitch is really ruthless."

Li Minghe twisted his mouth and said, "It's mainly because TikTok is too addictive. Once I turn it on, I can't turn it off. I used up my data usage last month. I now reasonably suspect that you are working with the operator to defraud me of my money."

"This is the first time I've seen a second-generation rich person feel bad about data traffic fees. You just got a good birth, nothing else."

"It's really expensive. Many of my customers say they have spent too much data because of Douyin and are considering quitting Douyin."

Gu Ming couldn't believe it: "You can't even quit wearing black stockings, how can you quit using TikTok?"

Li Minghe gritted his teeth and said, "Actually, I don't want to watch it, but he always recommends me to watch black silk!"

"It's okay to deceive laymen, but don't deceive yourself. Douyin's algorithm is based on your preferences. How can it recommend things you don't like to watch?"

Gu Ming took out his mobile phone and opened TikTok. All he saw was how to be a good husband, nursery rhymes and early childhood education.

The young master narrowed his eyes and thought to himself that you are really good at acting.