After rebirth, I want to destroy my original family

“It’s not just the wine last night that made me shed tears~”

"It's not just your tenderness that makes me reluctant to leave you~"

"Walk with me on the streets of Chengdu, oh~"

"It won't stop until all the lights go out~"

After midsummer, Douyin continued to maintain a ferocious growth trend due to the impact of directional traffic cards, and has left other short video platforms by several blocks.

But up to now, there has been no national hot spot on Douyin until a folk song was uploaded to Douyin.

Folk music has always been a niche music in the country and has a small audience.

There is a group of people who specialize in singing folk songs but can never find a chance to stand out.

But the popularity of "Chengdu" surprised everyone except Jiang Qin.

Popularity is a very strange thing, just like art, it is hard to understand. Sometimes you can't tell why it is popular, but it is popular, and it is extremely popular.

After Zhao Lei's original voice was also added to the Douyin material library, it was quoted by countless video shooters.

Recording a video with this song, even if you just set it up on a city street at night, you can get over 10,000 exposures.

Afterwards, a group of cover singers also released their own cover videos for the sake of popularity, which added fuel to the fire.

At Gu Ming's suggestion, Wanzhong shopping malls across the country also began to add this song to their playlists and play it on loop, continuously expanding its influence offline.

As time went by, stores around Baihua Valley also started playing Chengdu on a loop.

From time to time, some articles about popular science folk songs pop up on Toutiao and Zhihu, which accidentally use "Chengdu" as an example and spread the value of listening to folk songs as a more tasteful way.

So with this kind of hype, this song is becoming more and more popular day by day, visibly.

Everyone in the Douyin project department, from top to bottom, witnessed with their own eyes a hype campaign that was initiated by Gu Ming. After it succeeded, even they themselves felt a little dazed.

"When the boss called me to promote this song, I didn't really understand it, but... can it really be so popular?"

"It's so popular that even my kindergarten girls will hum..."

"It turns out that capital can really control the epidemic."

"I always feel like the boss is cheating. Wheatfield Project has signed so many original music, why did the boss choose this one?"

In fact, even Zhao Lei himself was confused by the popularity of "Chengdu".

He wrote this song in 2014. He sang it countless times during his time at the bar, but every time he sang it, the guests didn't react too strongly.

But he didn't know why this was liked by so many people.

The popularity of "Chengdu" has also successfully led to the popularity of Chengdu. The pub on Yulin Road seems to have become a spiritual symbol of a rare leisure time in the busy life.

The business teams of major music platforms such as QQ Music and NetEase Cloud Music quickly found Zhao Lei, hoping to obtain the authorization for this song.

After asking, I learned that the copyright of this song has been signed by Douyin.

And they also learned one piece of news, that is, the short video of Zhao Lei that went viral on Douyin was not the original version, but the second version.

The second version is said to be supervised by Jiang Qin himself.

When the three music platforms left Zhao Lei's house, their minds were empty.

"Head of Industry, do you still understand pop music?"

"It's broken. The one who killed us was a cross-border one."

But Gu Ming actually has no accomplishments in music. He can only sing songs like "Charms, Demons, and Ghosts", "Black Silk and Short Skirt Can't Hide the Ruyi Stick that Can Be Made Big or Small", and "I Have a Good Dad, a Good Dad" which he learned recently.

There are three main reasons why he targeted the song "Chengdu".

The first is to use the spread of songs to boost the popularity of the platform, and the second is to attract more Internet celebrities who want to become famous overnight.

As for the third reason...

At the end of August, the Ministry of Commerce of the group tour business group came to Chengdu and invited the city’s officials to join Douyin to promote tourism in the name of group tours.

The popularity of the song "Chengdu" also attracted great attention from local officials. In addition, the traffic of Douyin was indeed increasing day by day, so the two parties hit it off.

Pin** software has made great efforts online to open up the path from publicity to ticket purchase to group purchase of scenic spots.

Official offline operation, setting up Douyin check-in points, and giving exclusive group-buying preferential prices.

Thanks to the popularity of Douyin, the online promotion of group tours, the atmosphere created by Tonight Toutiao, and Chengdu’s high degree of cooperation, the city’s tourism industry exploded instantly. Compared with last year, the number of tourists that month increased several times. ten times.

“Chengdu has become popular on Douyin, and the number of tourists has increased dramatically. Chengdu officials were the first to join Douyin and took advantage of this overwhelming wealth!”

"I just came back from Yulin Road, and I really took it in."

"I found Chengdu to be a very livable city. Even the air has a unique temperament that is hard to describe."

"I've been there before. It's great. I'll go there next time."

The popularity of tourism has brought more videos about Chengdu, and official interactions have also become a hot spot on Douyin.

What's even better is that because of Zhao Lei's popularity, more musicians have joined Douyin's "Wheatfield Project" and released songs they had previously written for their hometown.

Although these works did not become as popular as those in Chengdu, they did contain many memorable melodies and lyrics.

For example, "Under the city wall of Chang'an people is the train of Chang'an people. No matter where you go, Chang'an people can't help but eat steamed buns..."

With the golden tourism season of October 1 only a few months away, the popularity of Chengdu seems to have provided a new inspiration for local cultural tourism and governments.

So during that time, many official accounts settled in because of this.

From the beginning of the year to the middle of the year, Tik Tok completed its three transformations.

The initial version of Douyin only had handsome men and beautiful women, wearing black stockings and short skirts. Later, with the social popularity of 5 Fu, Douyin's diversified matrix began to take shape, and the entry of official accounts has greatly changed the overall temperament of Douyin.

It seems that it is no longer just a short video software.

The most alarming among them is Weibo, which pursues hot topics and invites officials to join in. They understand Douyin’s operation very well, because this is the current state of Weibo.

It's broken and it's coming for me.

The short video director of Weibo was pacing back and forth in the office, anxious and helpless.

Then came the pressure from above. His leader asked him to compose a song called "Chengdu", but he said he couldn't. The leader asked him why couldn't he, since others could do it?

At the same time, after seeing Douyin's god-level hype again, Tencent CEO Ma couldn't help but open Weishi, which he had high hopes for. He saw a social shake video and couldn't help but reveal the expression of an old man in the subway looking at his phone.

Other short video platforms, especially those without big capital support, have already begun to think about giving up.

Because they found that the temperaments of the two were too different.

When you watch Tik Tok, you always feel that it is all-encompassing, as if you can understand the whole world just by watching this one platform.

And their platform feels very niche, not addictive, and boring.

Douyin's version is so far ahead that every time Gu Ming makes a move, it seems that he has accelerated the development of the short video industry on his own.

"Can the crossover from the O2O field to the entertainment industry achieve this level?"

"What do you mean by cross-border? He started out as a campus forum, and O2O is a cross-border business. This time he just returned to a familiar field."

"Is he a hexagonal warrior?"

"It is said that the song "Chengdu" was produced by him."

"Shit, a 7-gon?"

"He is also the first learning star of the University of Finance and Economics."

"?????"

As the traffic of "Chengdu" and Douyin skyrocketed, in addition to Chengdu, Heytea is the biggest actual beneficiary.

The Wheatfield Music Project is that Heytea "took out" 5 million yuan and gave it to Douyin to support original musicians, so Heytea not only gained traffic but also gained goodwill.

So Heytea struck while the iron was hot and launched a co-branded milk tea with "My Brother" and also released the Chengdu lyrics cup.

However, people in the industry just watched and said nothing about this matter.

5 million?

Ha ha.

Heytea and group buying are basically just fucking mom-and-pop shops!

Ever since the stepmother incident was reported, almost everyone knows that Heytea is a gift from Gu Ming to his wife.

They seemed to see Gu Ming's beautiful wife take out a wad of money from her left pocket and put it into her right pocket...

Gu Ming is a wife slave. No need to ask, it is definitely his wife who manages the money in the Gu family!

By the way, when Gu Ming first gave Heytea to his wife, they were just good friends.

Giving his good friend a milk tea brand that will be worth tens of billions in the future, Mr. Gu is really spending a lot of money to pick up girls.

Bah, lick the dog!

The point is, Mrs. Gu is also quite interesting.

We can often see her ID on the Internet. Every time Gu Ming appears on a show, she will follow a group of Gu Ming's female fans and shout "husband is so handsome".

If you click on her Weibo certification, you will find that her certification is not [President of Heytea], but [Gu Ming’s Wife].

In addition to this certification, she also posts photos of Gu Ming on her social media accounts all day long, as if she really thinks her husband is handsome.

No one is quite sure whether this is a deliberately packaged character setting or whether Mrs. Gu herself has a clear mind and a pure soul.

In short, when many people envied her for being Mrs. Gu, it seemed that many entrepreneurs also envied Gu Ming for having such a wife.

"The milk tea industry is too difficult."

"There's nothing we can do about it. Heytea has almost taken up the entire market's traffic."