After rebirth, I want to destroy my original family

The development of the times will indeed restrict the development of the industry. Just like in the past when traffic was extremely expensive, literary media, a low-flow carrier, was regarded as the mainstream.

Now, two traffic price cuts have allowed the video industry to flourish.

But no matter how much freedom is gained, 2016 is still a long way from the era of free traffic. Even a wealthy person like Master Li feels sorry for the money, let alone ordinary people.

Gu Ming watched a handsome guy pay the bill at the front desk. He was still watching videos one second before leaving the house, but he reluctantly quit TikTok when he reached the door.

"I plan to get married this year."

"Ok?"

Gu Ming came back to his senses and glanced at the young master.

Li Minghe sat at the counter and spoke quietly, like a handsome man who had experienced many vicissitudes of life: "It's almost twenty-six in a blink of an eye. I've had enough of playing around. It's time to get married."

"You're talking about how exciting it was before you met Xue Jia. Haha, have you had enough of playing with your brother?"

"?"

Gu Ming grinned, stood up and prepared to leave Qianzhuo, but when he left, he left behind a brand new, unopened phone card.

Li Minghe was stunned for a moment, picked up the card and took a look at it, feeling a little confused.

As soon as I returned to Shanti Villa, I heard the voices of Zhong Wenjing and Wang Haini coming from the living room, both complaining about Douyin using up all their package data.

"In the Name of Friends" was officially published. Zhong Wenjing was invited by the publishing house to revise the manuscript in the second half of last year, and was only released from the small dark room at this time.

Then the two people became severely addicted to Douyin.

Zhong Wenjing and Xi'anli are both dog food couple accounts, and Wang Haini and Xi'anli are both fitness coaches with 8-pack abs.

According to Wang Haini, it’s a good time to catch up!

But when they received their monthly phone bills, they realized that they had fallen into the trap of the capitalists!

Look, it’s only the middle of the month and they’ve already used up all their data. Without wifi, they can’t even see their abdominal muscles. There’s absolutely no law!

Zhou Xiaoyao's data traffic was almost exhausted, with only a few dozen megabytes left.

"You don't always use wifi at home. This can also use up the data. What are you looking at?"

"I look at handsome guys every day, even when I go out."

Zhou Xiaoyao spoke seriously, with a confident expression on his face.

Wang Haini couldn't help but be stunned after hearing this, thinking wow, has Zhou Xiaoyao gotten tired of playing with Gu Ming after getting married, and now she's actually watching handsome guys on Tik Tok!

With excitement and curiosity, Hai Wangni secretly took her phone and took a look when she wasn't paying attention. She found that it was full of video clips of Gu Ming appearing in the news. She couldn't help but chuckle.

Zhong Wenjing also leaned over to take a look and thought to herself, I knew it, the handsome guy Zhou Xiaoyao was talking about was none other than Gu Ming.

As the number of TikTok users increased, the topic of insufficient data traffic gradually became a hot topic and a nationwide debate.

"Black stockings will drain your body, and Douyin will drain your traffic!"

"I've always said that Gu Ming is a living Buddha, but now I know that these black silk stockings are not free!"

“Is Douyin a dog sent by the operator?”

"Before the New Year, they said my data usage would be reset to zero, but now, my data usage is not even enough for a month!"

"That's great. It's really great. I worked so hard for a month and now all my salary is used to pay for my phone bill."

The app Tik Tok has a magical power that makes people feel no passage of time.

Some people plan to brush their screen for a while before going to bed at night, but after a while they find that, hey, it’s another beautiful morning!

Therefore, in this case, it is normal for the traffic to exceed the standard, but it does affect the user experience. After all, no one wants to stare at the traffic bar in fear and play with their hands.

This phenomenon is good news for Internet companies that are following the trend of making short videos.

Douyin was incubated for one year and grew rapidly in the later period. What competitors need most is time to catch up with Douyin's development speed. However, due to traffic restrictions, Douyin's pace will inevitably be restrained.

"Tik Tok is less than one year old. Although its users have high stickiness, their loyalty is not high enough. We do have a chance."

"Because according to survey data, the user overlap rate of Douyin and Kuaishou is 6%. Do you know what this means?"

"This means that Douyin users are not tied to Douyin. As long as we make the product good, it is very possible to overtake us in a corner."

"The most important thing is traffic."

"Although the three major operators have already reduced the price of data traffic before the New Year, the current price still cannot allow users to watch videos freely. As the cost of Internet access continues to rise, the growth rate of TikTok will definitely enter a period of weakness."

"Our strategic plan is to use this time to create a better product than Douyin and surpass it when the next traffic price drops."

Tudou short videos have begun to hatch, and Ma Yun feels that as long as there is enough time, they will definitely not be worse than Douyin.

Tencent's CEO Ma has high hopes for Weishi, and believes that as long as Weishi is given enough time to grow, it will become one of Tencent's largest traffic pools in the future.

During this period, Sina also spent a lot of effort and money to poach well-known creators from major platforms.

Major Internet companies have made predictions about future development. In their view, video freedom will be achieved at least in 2018.

Therefore, it will be difficult for Douyin to capture the entire market within two years.

These two years are a critical period for them to catch up with Douyin.

In fact, major Internet companies are somewhat grateful to Gu Ming.

In recent years, major companies have been exploring the development direction of the 4G era, but they have never been able to find a way and can only take one step at a time. However, Gu Ming has directly pointed out the direction for the entire industry.

The Internet of the future is a battle for traffic, a battle for user usage time, and its realization is a battle for short videos.

But what they didn't expect was that Gu Ming didn't seem to leave them that much time.

It happened very suddenly, just like the fact that TikTok became popular during the Chinese New Year without any signs...

Wang Bolin, the former data analyst of Youku Tudou, after joining the short video department, often browsed videos to study Douyin’s algorithm and content.

And one morning, he just opened Douyin and saw an advertisement.

"Come on, it's already 2016, and you're still worried about traffic?!"

"Group Buying x China Mobile has given benefits to fans. The Douyin King Card with 20G data traffic for 10 yuan is officially launched."

"10g is not enough? But this is only the national data traffic."

"The package also includes 50g of directional data. I can watch Douyin, read Toutiao, browse Zhihu, use Amap, order group-buying takeout, and find group-buying discounts. How can it not be enough?"

"Click the bottom left of the video, the quantity is limited, come and apply now!"

"Apply now and you can use it tonight~"

Afterwards, a fee details sheet for the Douyin King Card popped up from the video and was quickly slid to the next video accompanied by beautiful music.

Wang Bailin didn't speak for a long time after reading it. Five seconds later, he slowly raised his head. His heart, which had suddenly tightened just now, slowly relaxed, and his hanging heart finally died.

As Douyin’s video was transferred to Toutiao, Zhihu, and even WeChat Moments, all the major Internet companies that planned to pursue Douyin were in trouble.

They felt that the price of traffic would limit the growth rate of Douyin, but they did not expect that group sharing would jointly launch targeted packages with China Mobile.

It turns out that the shackles of the times can be taken off and then tightened a little and put on competitors.

Gu Ming had no intention of giving them any time to catch up!

"Directed traffic..."

His eyelids were twitching wildly, while Sina's short video director looked ashen.

Without the shackles of Douyin, who the hell can beat this?

The number of online applicants for Douyin King Card increased rapidly, and countless netizens who had become addicted to short videos called him a living Bodhisattva. According to unreliable sources, the sky above the Gu family’s ancestral tomb was filled with bursts of light and thousands of auspicious colors that day.

But many people at this time only paid attention to the Douyin Wangka product itself, but ignored the last sentence of the video.

At that time, a warehouse was opened in the logistics parks across the country, and stacks of cards were delivered to designated locations in the city by trucks.

At the same time, countless orders were added to the group takeout rider side by the system, and each rider received a card delivery task.

Some people applied at noon and got their cards in the evening. Even the applicants themselves found it unbelievable.

The consequence of this phenomenon is that the real-name registration channels of mobile companies will be overwhelmed.

Mobile CEO He Jie had two surprises.

The first unexpected thing was that after the Chinese New Year, Tik Tok would become so popular.

The second thing was unexpected. He didn't expect the delivery speed of group buying to be so exaggerated.

They moved to catch this overwhelming wealth!

That night, Gu Ming updated a post on Weibo, which he hadn't used for a long time.

I'm not going to pretend anymore. I'm going to go first. You all can find a cool place to bury yourselves.

The director of Sina Short Video smashed the coffee cup in his hand with a "bang", thinking that he was too arrogant. Did he think that he could lock the situation with just one card?

But what he didn't expect was that this sentence was not a summary, but a preview.

As early summer approaches, popular contestants from several popular talent shows recently announced on Weibo that they have joined Douyin, and have maintained a daily update of one post since then.

关键这些热门歌手还不是1起入住的，而是5天1个，5天1个。

This led to countless fans flocking to the app, and the four words "My Brother" brought a huge wave of traffic to Douyin.

Sina Weibo, I feel like my life force is being sucked away.

"Are those popular celebrities... from China Entertainment Film and Television?"

"Correct."

"Is China Entertainment Film and Television controlled by a group?"

"Yes……"

"They took control of China Entertainment in 2012, and then China Entertainment started to incubate idols by first auditioning, then releasing singles, and then appearing on TV?"

"Yes."

"Gu Ming had already decided to make TikTok in 2012?"

"I don't know, boss, stop crying, I'm afraid..."

Just like Pintuan's investment in Meitu XiuXiu, they have always been full of doubts about their holdings in Huayu Film and Television.

But at this moment, the answer, which came four years late, finally arrived.

At this moment, at the headquarters of Alibaba, Ma Yun dug out a photo of herself and Gu Ming taken at the Internet Conference and looked at it for a long time.

I don't know why, but he suddenly felt a little tired, or maybe he felt a little old.

He doesn't quite understand how today's young people can do business like this.

However, after all the traffic idols under China Entertainment Film and Television settled in, Douyin’s actions have not stopped.

Everyone who had been beaten by him back then knew that he was a scumbag in business. He would never show up without sufficient preparation, but once he did, he would never give his competitors a chance.

So after the traffic idols moved in, Xitian announced that it would take out 5 million yuan and jointly launched an original musician support plan called "Wheat Field" with Douyin.

In fact, there have always been many musicians in China who have been creating quietly, but because they have no funds to package themselves, no operating company to establish their own image, and even no publicity funds, they have always been unknown and are regarded as unpopular singers.

Some of them sing in bars, and some work during the day and sing on the streets at night.

Douyin’s “Wheatfield” plan promises to provide original musicians with support funds and more than 100,000 traffic exposures to help outstanding musicians realize their dreams.

At this time, an original musician named Zhao Lei was browsing Douyin and silently clicked on the Wheat Field Project.

He had participated in a program called The Sing of China before, and only made it to the top 1 in the group. Now, looking at the endless night, he was not quite sure where his future would lie.