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As soon as he returned to Shen City, Jiang Yue devoted himself to his work.

All senior executives of several of its companies went to Shen City to report on their work.

The first thing to start the meeting was Yuese Milk Tea.

Participants included Xin Rong, Guan Hongyi, Zhu Ling and others, as well as Wang Gui, Sui Mi and Zhao Tianpeng from the beverage factory.

Guan Hongyi and Zhu Ling were both store managers of the first self-operated milk tea shops in Beijing, and they have both been promoted.

Especially Guan Hongyi, he has a very keen sense of marketing and has seized many business opportunities for Yuese Milk Tea Shop.

Now he is the head of the propaganda department.

Zhu Ling is in the sales guidance direction and provides guidance to all franchisees who open stores.

He is also the core figure of the milk tea shop.

Jiang Yue entered the conference room, looked at the more than 30 people inside, sat down and made his first major decision.

"Starting next year, Yuese Milk Tea and Yuese Beverage will be split into two companies, and the beverage factory belongs to Yuese Beverage."

Because the establishment of Yuese Beverage was based on a milk tea shop, when the factory was built, it was opened under the name of Yuese Milk Tea.

Now that Yuese Beverage has become a leader in the industry after sponsoring the Olympic Games, it is better to plan it separately.

The reason for this is that Yuese Milk Tea will move to the capital with Yueyang Industrial in one month.

Wang Gui and others' eyes lit up. In this way, they, the beverage factory directors, would have the opportunity to rise by one liter.

Jiang Yue said: "Let's summarize last year's sales first, starting with Yuese Milk Tea."

Last year's Yuese Milk Tea was in a stable stage, and it didn't make much action. However, with the linkage between the Olympic Games and online games, many new products were released, and sales and profits increased a lot. It is a veritable trump card of Yueyang Industry. .

Then there is the report of Yuese Beverage. This year, Yuese Beverage has achieved a breakthrough, and its monthly sales volume has now reached 1000 million bottles.

Fortunately, the two beverage factories are large in scale, have advanced production lines, and have more than enough supply for the entire line.

After summarizing, it was time to plan for 2009. Jiang Yue asked the people from Yuese Beverage to leave first.

Jiang Yue looked at Xin Rong and others and said: "Last year, my focus was on other companies. Yuese Milk Tea only operated step by step and did not make any big moves. Because of the linkage and everyone's ability, Yuese Milk Tea's annual sales reached Nearly 50 billion, thank you all for your efforts. But in 2009, I will open up a new battlefield for Yuese Milk Tea, and we will all enter Europe and the United States together! If we can break through this level, then Yuese Milk Tea will become a major international brand in the future."

After hearing Jiang Yue's words, the others were not excited, but started thinking.

For a long time, no one spoke in the conference room.

Finally, Guan Hongyi frowned and asked: "Mr. Jiang, it is very difficult to enter the international market. The first is whether there is a milk tea market in Europe and the United States. This requires research to find out. As we all know, Europe and the United States love tea and we love tea. The angle is different.”

Jiang Yue nodded and said: "You have hit the point. Is there a milk tea market in Europe and the United States? Of course there is, it has always been there. Many Europeans and Americans drink tea and milk. They must like to drink milk tea. However, those who drink milk tea The taste and proportion are not the products we currently drink in China, but to re-develop drinks that Europeans and Americans like to drink. After all, what I want to make is milk tea that Europeans and Americans like, not milk tea that Chinese people in Europe and America like. . Of course, our original popular models will also be sold, but we will definitely not target the popular models in Europe and the United States."

Ye Yangshu said: "It is true that there are already milk tea brands opening stores in Europe and the United States, but most of the people who go there are Chinese, and there are actually very few Europeans and Americans. If we really want them to like drinking it, we need to make product adjustments. The most important thing is that the cost of raw materials in European and American countries is too high. As far as I know, the profits of several milk tea brands that open stores in Europe and the United States can only remain between 15.00% and [-]%. If the products can be localized, maybe the cost will also be higher. It will be reduced a lot.”

Wei Yanling thought for a while and asked: "If we acquire a European and American coffee chain, would it be easier to develop it?"

"what?"

Others haven't reacted yet, but Jiang Yue and Ye Yangshu are used to Wei Yanling's jumping thoughts.

Jiang Yue said: "Do you have a goal?"

Wei Yanling smiled evilly and said, "Do you remember Zhang Wenqi?"

Jiang Yue was stunned for a moment, then thought for a moment and said, "That brother of your sister-in-law?"

Wei Boyi married Zhang Yingying the year before last. Two months ago, the Wei family's eldest grandson was born. Wei Yanling happily went back to see her nephew and gave him a longevity lock.

Wei Yanling nodded and said: "Yes, he is my sister-in-law's brother. He was competing with us to open a coffee shop in the future. He went to Europe to open a chain of coffee shops. It was good at the beginning. Unexpectedly, due to the financial crisis, the efficiency has dropped recently. It’s not very good, it’s said that I can’t hold on anymore.”

Zhang Wenqi is also unlucky.

His ability is not bad, but his luck is a little worse. If he develops in China, he may not receive such a big impact.

Jiang Yue became interested and asked, "You mean to acquire his coffee shop? How many shops has he opened in Europe?"

Wei Yanling said: "It is said that there are more than ten stores in the UK, France, and Italy. Think about it, he has been in business for a while anyway, and has a customer base and raw material channels. After we acquire it, we can ask Zhang Wenqi to work for us. Save a lot of things.”

Jiang Yue nodded, this is a good method.

But apart from these, how to develop products, how to price them, how to purchase raw materials, and how to promote the brand are the top priorities.

Especially for product research and development, Jiang Yue asked: "In terms of research and development, we still have to hire talents in Europe."

Xin Rong asked: "Mr. Wei, does the coffee shop owned by Mr. Zhang you propose have product R&D personnel? Are they local in Europe? If so, I think we can cooperate with our R&D personnel."

Wei Yanling said: "If everyone thinks it is good, I can contact you and ask specifically."

After discussion, Yuese Milk Tea’s plan to enter Europe and the United States was finally implemented.

In addition to the plan to acquire Zhang Wenqi's coffee shop, others have also received different tasks. After the year, Wei Yanling will lead a team to Europe for inspection.

After the Yuese milk tea was the Yuese beverage session.

Because Yuese Beverage needs to be separated from Yuese Milk Tea, many senior management positions are vacant.

After two years of inspection, Jiang Yue promoted Wang Gui to be the person in charge, and the director of the first factory was Zhao Tianpeng, the director and deputy director of the second factory.

Wang Gui was directly subordinate to Xin Rong.

This year, the focus of Yuese Beverage is not only to maintain its position as a leading brand, but also to develop new products.

In terms of publicity, we continue to be associated with sports events, such as sponsoring the national football World Cup qualifiers and preparing for next year's World Cup sponsorship.