The development momentum of the candy house is stable, and new products are continuously launched. The most important thing in China is to open stores in major cities.

Jiang Yue said: "It doesn't matter if you can't open stores in some cities. You can cooperate with vending machine manufacturers to customize a blind box vending machine. This kind of flexibility is high and the cost is low. It can't be spread in second- and third-tier cities and our current flagship store." The place where it comes is the most suitable, and it can be placed in all major shopping malls.”

Hearing her suggestion, Fan Li's eyes lit up and she nodded and said, "This is possible. I will arrange it after the meeting."

Candy House mainly focuses on copyright and the research and development of new product series, so it puts a lot of pressure on Li Qiran.

Fortunately, the design department has now expanded to more than 200 people, so the staff is sufficient.

However, Jiang Yue still requested to expand IP, whether designing it himself or purchasing IP license.

Jiang Yue continued; "In 2009, I hope that Candy House can go further. In addition to stable domestic development, it can also go global. The first battlefield is the Japanese and Korean battlefields."

Hearing that Jiang Yue was going to return to Japan so soon, Li Qiran was both excited and a little worried.

He said: "The current sales of candy houses in China are really good. A big reason is that China's blind box figures do not have a well-known brand, and the form of blind boxes is also very novel. The most important thing is because it is similar to "Endless". "World" IP cooperation has made a good start. However, in Japan, there are many figures, and some people even make blind boxes for figures. We have no advantage at all, and it is difficult to open up the market. I don't know much about the Korean market, but It should be better than Japan.”

Fan Li nodded and said: "The Japanese market is indeed relatively competitive, but the market has been well educated, the audience is large, and consumers have high receptivity. If we grasp this, we may not have no opportunities."

Jiang Yue said: "If the blind box launch is to be successful, one is the product and the other is publicity. I have ideas about the product. Mr. Li, I remember when I went to Japan for inspection, I saw that most of the products of several companies were A very small part of anime character figures are self-owned IPs, and most of them are male-oriented. And have you seen our research report in China? The gender ratio of purchasing products is nearly one to one, and even the proportion of female voices is larger. Some. This can be optimized in Japan. At present, it seems that the Japanese market lacks trendy products for women, which is our strength. And some cute products for men are not excluded. Of course , this is just my personal opinion, and you will have to go to Southeast Asian countries to do a series of research afterwards."

Ye Yangshu said: "Yes, and just like milk tea shops, it must be integrated with local customs. Because the preferences of each country and region are different, we cannot attack overseas markets according to Chinese product forms, which will inevitably fail. For example, in Japan, we can produce a Japanese-limited blind box in the form of a Lucky Cat, which is only available in Japan. Another example is South Korea, where we cooperate with idol companies to produce Korean idol blind boxes. Thailand can also produce blind boxes that meet local characteristics. of."

Jiang Yue nodded and said: "Mr. Ye's suggestion is very good. In this way, each country will have its own limited edition, and we can also organize cross-border transactions. This will be more fun and user stickiness will be greater. At the same time, in terms of publicity, I think the Internet in the new era is so important, and our promotion can also use the model of I lead the fire candy house, and find well-known YouTube bloggers from various countries to promote the products, forming a trend."

Wei Yanling said: "Shops also spend so much money to open a store right from the beginning. Doesn't Japan have that kind of unmanned vending machine? When our vending machine is finished, we will export the vending machine abroad first. If the market feedback is good, we will Opening a flagship store will save costs and reduce the cost of trial and error. Or opening a pop-up store is also a good option."

Li Qiran nodded and said: "Indeed, we can test the water first. Moreover, Japan has fashion exhibitions every quarter, and we can participate to see the market acceptance. There are also some Japanese fashion bloggers on YouTube, and I have been following them. You can contact us for cooperation.”

Jiang Yue said with a smile: "Okay, then according to the current proposal, Mr. Fan and Mr. Li will make a plan and it can be implemented. This year we will expand the Asian market first, and next year we will enter Europe and the United States!"

Jianghu Game's plan for 2009 is very simple. It is to continue iterating, with new occupations, new registrations, new maps, new fashions, new gameplay, and continue to develop into what everyone wants. The difficulty lies in the design of Qinggong. Jiang Yue's requirements can no longer be as high as they are now. Some, to really fly.

Originally, Jiang Yue had a request for "Endless World" to be stationed overseas, but because the novel "Endless World" has been translated into twelve languages, it has gained considerable popularity in Asia, and is well-known in domestic online games, including Japan, Agents from four countries, including South Korea, Thailand and Singapore, came to us and wanted to represent the game.

The output of the game is much easier than other products.

When someone came to talk, Jiang Yue stopped worrying.

As long as you play the game well and don't cause trouble, the profit target of Jianghu Games is not a problem.

The annual plans of all companies are almost complete, Ye Yangshu said; "Then the three of us also have a meeting?"

Jiang Yue asked: "Okay, Mr. Ye, what are your future plans?"

Ye Yangshu was silent for a while and said, "It's about the company's listing. What do you think?"

Jiang Yue thought for a while and said: "Although listing is very important for the company, you have also seen that the financial market and stock market this year are bleak, which is not a good time. I don't think you don't know this, right?"

Ye Yangshu said: "Of course I know this, but we cannot not go public because of the financial crisis. For long-term development, we still have to go public, and we must start preparing from now on. Moreover, there is also an important decision, which is to separate the subsidiaries Is it going public or is the head office going public?”

Jiang Yue immediately said: "I hope they will be listed separately. Yueyang Industrial will not be listed. I want to divide Yuese Milk Tea, Yuese Beverage, Candy House and Jianghu Games into four companies."

Ye Yangshu said: "Yueyang Industrial will not be listed?"

Jiang Yue nodded: "We only have three shareholders in Yueyang Industrial. Yueyang Industrial controls these four companies. When the time comes for listing and financing, Yueyang Industrial will control the company as the largest shareholder. As long as Yueyang Industrial does not go public, there is no need to release financial reports. This will We are a protector. As for the listing time, it is expected to be slow, and it should be about the same next year. By then, we will have accumulated more funds, and we will not need too much financing. After all, these capitalists are not good people."

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like