The life of cheating female college students is so exciting

"If mid-to-high-end e-commerce websites operate according to Taobao's model, they will definitely not be able to develop. However, what I see now is that you have no unique characteristics in website planning and marketing. Just relying on such a self-proclaimed slogan will not It’s effective. Instead of doing this, you might as well provide offline high-end services and rely on your own connections to have a better future. For high-end people, online e-commerce is not an advantage.”

All three of them had nothing to say. Even Wang Yiren, the most eloquent person, opened his mouth but didn't know what to say.

They are indeed only looking for differences in Taobao, but they have never considered that different customer groups, marketing methods and purchasing habits will be fundamentally different.

Jiang Yue continued: "These are just my personal opinions. In this era of big data, don't take anything for granted, let the data speak for itself. Because what you think will always only represent individuals and cannot represent the public. So. You can find some connections to look at Taobao's sales statistics. Look at the current trend of online shopping among consumers. Taobao definitely has big-name products. Check out whether there are any good stores, how they do it, and what their customer base is. Who. Although it is just a store, these are the marketing methods you can learn from, not the platform Taobao. At the same time, you can also see how many people buy authentic products from big brands online. If the proportion is too small, there is no need Education market.”

Long Xiang exhaled, nodded and said, "You're right, now it's all about the data. Kang Sheng, what do you think?"

Bai Kangsheng nodded and then asked: "What if it is a membership-based website? Use our contacts to build a membership-based website."

Jiang Yue was stunned, isn't this just a micro-business?

Use connections to develop into your own buying group, use trust to maintain sales, and some can set prices privately to brainwash consumers.

This kind of close sales method sometimes leads to many ridiculous things.

Jiang Yue had experienced it in her previous life, and it was something she would never forget.

At that time, Jiang Yue purchased a sanitary pad from a WeChat merchant through a friend. The pad contains certain Chinese herbal ingredients that can regulate irregular menstruation and maintain women's gynecological health.

Jiang Yue's menstruation has been unstable, so she bought five boxes.

The quality of the pads was good and it was okay to use, but Jiang Yue didn't feel that it had the effect of regulating irregular menstruation. It was just an ordinary pad.

When the two met, her friend told her a true story told by a customer in their WeChat business group.

This customer is a loyal user of this sanitary pad. After using the pad, she cured many of her gynecological problems. Suddenly one day she thought that this pad was so good, in addition to gynecological problems, other problems could also be solved. Can it be solved?

She had a relatively large birthmark on her face. This birthmark made her feel very inferior since she was a child. Wanting to give it a try, she put a pad on her face to cover the birthmark!

Jiang Yue was so shocked at that time, who the hell would have thought of putting a pad on his face!

She persisted in applying it for half a month, and the birthmark faded. She persisted for another three months and the birthmark disappeared!

This is not the most ridiculous thing. The most ridiculous thing is that Jiang Yue’s friends actually believe it!

The loyal users of the pads in their WeChat group were so convinced that they boosted sales.

Jiang Yue was so noisy that he had nothing to say.

Is this fucking human work?

Panty liners stick to your face, beautify your skin, and can even remove birthmarks. Can this panty pad go to heaven, or can you get cancer? A panty pad can cure you!

You say this pad is good and you say it has cured gynecological diseases. There is another basis for this: it is a birthmark! Isn’t it nonsense that birthmarks can be removed even if they are affixed? They are not all part of the same project.

From then on, Jiang Yue had no good impression of micro-business.

After thinking about this, she frowned, looked at Bai Kangsheng and said: "This kind of membership-based website requires strong social attributes. A website alone cannot last long. For example, the difference between a hotel and a membership-based club, a club It takes a lot of effort to maintain customers and provide members with particularly complete services. Therefore, this kind of website is just a monetization channel and cannot be used as a sales entity. Your sales entity is based on social attributes. For example, QQ groups and the like of."

Bai Kangsheng said "Ah", and he had to say that Jiang Yue had some truth to what he said.

Long Xiang and the three of them all felt that the meal was well worth it, but the three of them were even more confused about the future of this project.

Without checking the data, they already felt that the project was unreliable.

All three were devastated that a project that had taken so long to think about and execute fell apart so easily, their enthusiasm and energy wasted.

Jiang Yue said: "It doesn't have to be a retail website. Have you ever thought about video social networking sites? Similar to YouTube. Or even if it is a retail website, have you ever thought about other ideas, such as moving from online sales to offline sales? Merchants help offline businesses compete for the consumer market, using cities as a dimension to help consumers obtain discounts from offline stores and other websites.”

Long Xiang thought for a while and said: "Let's go back and think about this again. Let's solve this project first. The five of us will see whether we should continue, modify it, or give up directly. We will wait for a decision to be made before thinking about the next project. "

Jiang Yue expressed his understanding and said: "Data and market research are the key to the success of a project, and now is the traffic era, marketing is the most important."

Having said that, Long Xiang sent her home.

After sending Jiang Yue home, Long Xiang returned to the club, and He Ming and Duan Zhe also arrived.

Three girls also came to the private room, two of them were the girlfriends of Duan Zhe and Bai Kangsheng, and the other one was Liu Shuyu.

Duan Zhe didn't come because he had other things to do with his girlfriend. He Ming knew that he wasn't welcome by Jiang Yue, so he consciously didn't come.

When Long Xiang sent Jiang Yue home, Wang Yiren had already told He Ming and Duan Zhe about the conversation between the four people.

He Ming frowned and said, "Although what Jiang Yue said makes sense, we have connections, so we may not be able to do it."

Bai Kangsheng said: "Then what is the purpose of your retail website? Is it just to do business with people you know well? Don't you still want to expand the sales area? The customer base is small, the pain points cannot be located, and the publicity and marketing have no characteristics. How can you do this? Let’s do it. Relying on connections alone is not enough. Instead of doing this, it is better to build a membership website with social attributes as Jiang Yue said. Our main focus is on social networking. We will start from Beijing to form a sales circle, and the website is just a place to realize monetization. Method. Slowly develop and expand to the whole country based on cities."