The life of cheating female college students is so exciting
Chapter 414 Continue Olympic Marketing
Jiang Yue said: "South Korea is a country with the entertainment industry as its pillar. The entertainment industry not only has a wide audience in South Korea, but has now invaded other countries in Asia. China, Japan, and Southeast Asia all have very high reputations. So we want to blow up If soybean noodles, sweet and sour pork and Yuese milk tea are tied together, then they must be promoted through the entertainment industry. In this way, not only South Korea, but the whole of Asia will benefit. Sales in China will also increase."
Zhu Ling said: "Are you looking for a Hallyu star to endorse you?"
Jiang Yue nodded and then shook his head and said: "It's not just about being endorsed by Hallyu stars, it's about investing in TV series. Putting this symbol in their TV series will make them an instant hit as the TV series becomes popular."
Zhu Ling frowned and said, "Then how do you choose a TV series that will be popular?"
Jiang Yue said: "Find someone to sort out the TV series to be filmed in 2012 and give them to me so I can take a look."
Zhu Ling nodded, and then said: "Is endorsement and TV series placement really possible?"
Jiang Yue nodded and said, "Sure."
But the investment is quite a lot.
Korean TV dramas are basically organized by TV stations, and the investors are just chaebols. Without enough funds, they cannot influence TV dramas.
Jiang Yue also wanted to add a line: "On a rainy day, fried noodles and Yuese go best together!"
As for endorsements, it has to be Bigbang.
Although EXO is also very popular, according to Yuese's tone, Bigbang, which is full of style, is more suitable.
Although they are currently in danger due to some reasons in 2011, after the album is released in February, it will become popular to a new level.
It is the well-deserved best boy group in 2012.
And the SM boy group always makes Jiang Yue feel innocent.
Perhaps it is the personal hobby of the head Li Xiuman, who always has some chuunibyou.
When Jiang Yue looks at EXO, he will think of the various super powers they had when they first debuted.
Even middle school kids wouldn’t think of themselves this way. Do EXO members really not know how to laugh?
When Zhu Ling heard that Bigbang was named for endorsement, the corner of Zhu Ling's mouth twitched a little, and she said, "Bigbang's recent influence has not been very good."
Isn’t this really the boss’s selfish pursuit of stars?
Jiang Yue coughed and said, "You can contact us first. The most important thing is the TV series placement."
The crisis in the Asia-Pacific region is resolved.
Zhang Wenqi said pitifully: "As for Europe, even the influence of Hallyu in Europe is limited. It is only Asians who like Hallyu."
Jiang Yue was silent. In Europe, it was not just a matter of taste or habit, but also exclusivity.
Take the previous carcinogen incident. As soon as this incident broke out, people first put on filters. Their first reaction was that there was indeed something wrong with milk tea.
This is European arrogance.
This kind of arrogance cannot be defeated by marketing.
And indeed, dietary structure and habits are not very friendly to milk tea.
However, Ye Yangshu was silent for a while and said: "Why don't milk tea give up the European market?"
Zhang Wenqi's eyes widened at this sentence, and he frowned and said: "The current sales of Yuese milk tea in Europe are actually not bad. As long as you persist, I believe that the reputation will spread bit by bit. Regarding discrimination, it is not just milk tea, this This is the general treatment received by all Asian industries and even Asians in Europe and the United States. Not only for yellow people, but also for black and brown people.”
Ye Yangshu waved his hand and said: "I'm just talking about milk tea, not Yuese milk tea business. Judging from the report you gave, products based on juice and yogurt accounted for 80% of the total sales, so these Mainly products, milk tea will be completely canceled or one type will be retained. As for milk tea, based on the establishment and rise of many Chinese milk tea brands, I believe that these companies will not want to expand outwards after their domestic scale reaches the upper limit in China. You know, milk tea There will only be more and more brands. Last year alone, nearly a hundred new milk tea brands were established across the country. Even if China has a large population, competition will be very fierce. As for overseas expansion, we know that the most difficult and costly thing is Procurement and transportation of raw materials. And we can transform into an overseas milk tea ingredient supplier."
Jiang Yue raised his eyebrows. He didn't expect that Ye Yangshu, who has thick eyebrows and big eyes, could be so mean-spirited.
I can't make money from gringos, but now I want to make money from my compatriots.
Then let them explore the European market.
Ye Yangshu continued: "I believe that with us taking the lead, other milk tea brands will definitely not be far behind. This year or next year at the latest, they will definitely propose to enter the European and American markets. We provide raw materials, which is beneficial to both parties. The most important thing is , allowing them to educate the market. If the education is successful, we will restore the proportion of milk tea products. If the education is not successful, we will also earn a fee."
Zhang Wenqi and others were silent.
In the end, Jiang Yue said to Ye Yangshu, "Okay, your idea is good, but it's too treacherous."
Ye Yangshu rolled his eyes and said, "This is business acumen."
Zhang Wenqi said: "Okay, then we will implement it in this direction this year."
Jiang Yue said: "If there is a milk tea brand that wants to expand overseas markets, Mr. Zhang remembers to run the business."
Zhang Wenqi:......
There is nothing to say about the domestic market. These overseas markets are all blood transfusions from the domestic market.
Although sales have stabilized, expansion has slowed.
But the profits are still considerable.
Moreover, Yuese Milk Tea has a very big advantage, which is brand linkage.
When linked with other marketing plans of the group, sales must surge.
This is Jiang Yue's confidence in having 60 million fans.
Yuese Milk Tea’s strategy this year is very clear.
Next is the pleasant drink.
All five factory directors of Yuese Beverage came.
Currently, sales of lemon sparkling water, the second flagship product of Yuese Beverage, have increased alarmingly.
It directly raises the upper limit of the sparkling water and soda water categories.
The sales volume is close to that of Yuese Orange.
Contributed 6 billion sales to Yuese Beverage.
Adding in the 7.5 billion Yuese Fresh Orange, sales reached 13.5 billion.
Become the top-selling enterprise of Yueyang Industrial.
Although the expenditures for opening branch factories, marketing and publicity, etc. were very large, they still brought nearly 4 billion in profits to Yueyang Industrial.
In 2011, the new product development of Yuese Beverage was very successful, and it finally got rid of the situation where Yuese Fresh Orange was unable to support itself.
Yuese Orange and Lemon Sparkling Water, walking on two legs, takes Yuese drinks to the next level.
Regarding the development in 2012, Jiang Yue said: "This year is another Olympic year. Compared with the Beijing Olympics four years ago, we are not the host this year, and the country's Olympic atmosphere is not so strong, but we still want to become the Chinese Olympic delegation Designate drinks to continue the glory of Olympic marketing four years ago. This is the most important thing this year."
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