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This Olympics will not be held in China like the last one, and Yuese Orange can serve as an Olympic supplier.

There is no way to follow the Coca-Cola route this time. After all, Coca-Cola is a century-old Olympic cooperation brand and a world-renowned beverage brand.

Today's Yuese Orange has not gone international.

However, with the outstanding performance of the Chinese team in the 08 Olympic Games, national cohesion has become higher and higher, and sports such as the Olympic Games have also attracted more and more domestic attention.

Even a drink designated for the team gets a lot of attention.

It’s just that in the past four years, competition in China’s domestic beverage products has become increasingly fierce.

Different from the unique advantages of Yuese Orange before, in recent years, major domestic beverage brands in China have made great efforts.

Whether it is the relaunch of old brands such as Arctic Ocean and a new lease of life, or the launch of new health drinks by various beverage manufacturers one after another.

The consumer market is getting bigger and bigger, and there are more and more choices to choose from.

Although sales of Yuese Orange and Lemon Sparkling Water are good now, competition in different categories is too fierce.

The competition for the designated drinks for the Olympic team depends not only on sales volume, but also on marketing plans.

Jiang Yue said to Xin Rong and others: "After the year, the designated sponsors of the Olympic team will be invited to bid. The last time we Yuese Orange was established not long ago, because the Olympics gained not only sales, but also brand awareness. As a result, Everyone knows that we went directly from third place to first place in the juice category, far behind the second place, and are still number one now. The Olympic sponsor is the badge of our product, and we must win it this time. However, , this time every beverage brand attaches great importance to the Olympics, so we cannot take it lightly. Since the qualifications, capital, sales, and popularity are similar, how can we win with one blow? I think a good marketing plan is crucial. Not only Promote our products, but also promote the Olympic Games, and even the Olympic national team, so that win-win publicity will increase our bargaining chip. Now your task is the marketing plan."

Everyone here is an executive from a beverage company, and Jiang Yue understands the fierce competition in the beverage industry more thoroughly than Jiang Yue.

Everyone tensed up.

If they lose their Olympic sponsor position, it will be a big loss for their brand development.

Especially this year, it is likely to lose its top spot in health drinks.

Everyone understands that lemon sparkling water is said to be healthy and burden-free, and is most suitable for the Olympics.

After the success of lemon sparkling water, similar competing products were continuously developed, and they were under great pressure.

Jiang Yue actually has no idea. The main reason is that the last Olympics promotion was not only the Coca-Cola way, but also more successful because it was hosted by China.

She can't copy it this time. It depends on the planning ability of these people in the beverage company.

However, Jiang Yue was not too entangled. There were many talented people in China. If they really relied on picking up people's wisdom, there would be no development.

After the Yuese Beverage meeting, Fan Li led the executives of the candy house in.

Jiang Yue had two meetings in a row and was already tired. It was three o'clock in the afternoon and she wanted to go back to suck the baby to heal her soul.

Unexpectedly, Fan Li wouldn't let her go at all.

"Mr. Jiang, continue!"

It was the first time Jiang Yue met someone who was so active in a meeting.

Jiang Yue said helplessly: "We will open again tomorrow."

Fan Li shook her head and said, "No, Mr. Jiang, I have a business trip to Japan tomorrow."

Jiang Yue was stunned: "Japan?"

Fan Li said: "Yes, do you remember Zhi Yushou?"

Jiang Yue said: "Of course, isn't Designer Li the one we dug at Zhi Yu Shou?"

Fan Li nodded and said: "Yes, although Chiyushou is a well-known figure production company in Japan, it has also been very brilliant before. It has produced production masters such as Ohmoto and Matsuda Kazuya, and has also won various awards in Japan. But his main focus is on has always been a high-quality production, so the scale is not very large, mainly relying on the inheritance of craftsmanship. However, with the development of the times, he does not produce some gashapon, scenery, and peripherals, and Zhiyushou is no longer in line with the interests of capital. Half a month Some time ago, Masamoto Fable, the current president of Chiyushou, passed away, and his two sons Masamoto Yu and Masamoto Goro were not interested in the handicrafts and Chiyushou. They wanted to sell Chiyushou and use some money to immigrate to the United States. So, I Want to buy Zhiyushou. Not only the brand, but most importantly, Zhiyushou's employees. Even though Zhiyushou has lagged behind in terms of profitability, Masamoto Fable's apprentices and some important designers want to maintain the name of Zhiyushou Number."

Jiang Yue nodded.

The Japanese are sometimes very stubborn, perhaps due to the social structure. Many of them have worked in one company all their lives, and they also have a craftsman spirit that is dedicated to studying to the end.

If you buy Zhi Yu Shou, it would be great if these craftsmen can stay.

After all, apart from China, the second largest market for candy houses is Japan.

Japan really loves anime and its cartoon peripherals to the core.

Jiang Yue also reminded: "Even so, you have to beware of their discrimination against Chinese people. Maybe it's not just Chinese people, but also their resistance to foreigners taking charge of local culture-related enterprises. These Japanese are very arrogant. They don't gain more than they lose. Intellectual education The most precious ones are those who guard these axes.”

Fan Li nodded and said, "I will pay attention."

Since Fan Li has something to do, let's work overtime today.

Jiang Yue called Ye Yangshu and Wei Yanling over again to continue the meeting.

Li Qiran was obviously in the best mood among everyone.

After all, he was going to fight back to Zhiyu Shou.

Because of the acquisition of Zhiyushou, the candy house's focus in 2012 was on the Japanese market. All planning for the Japanese market revolved around Zhiyushou.

With Zhiyushou, Candy House will not only have a place in the female market and otaku market, but will also have strong output in the entire figure peripheral market.

Domestic candy stores are still growing.

In the next few years, the sales of blind boxes in China will continue to rise with the improvement of living standards.

When the live video era arrives, it will usher in a golden period.

Jiang Yue does not allow anyone who has not watched the live broadcast to open the blind box.

What an addiction this is.

In addition to China and Japan, South Korea also launched its own IP this year.

Although the idol blind box is well done and the feedback from the second-hand market is also very good, the IP belongs to a Korean entertainment company.

Having your own IP is completely different, the initiative is in your own hands.

Moreover, Candy House also cooperated with South Korea's Kakao software to design emoticons for them and permanently authorized their use.

Kakao is a Korean communication software similar to QQ and WeChat. Although it was only released in 2010, it has developed very rapidly in just one year.

Jiang Yue knows that it will be Korea’s QQ WeChat in the future.

So I invested in kakao.