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After walking around for a while, Mr. Chu, Jiang Yue and others were all a little tired, so the group returned to the farm's office building.

Mr. Chu smiled and said, "Thank you for your hard work. Don't worry since you're here. Let's have dinner together today. After dinner, you guys have a good rest. We'll talk about it tomorrow if we have anything to do."

Jiang Yue didn't object. After having a meal of Yunnan specialties in the evening, everyone rested.

Early the next morning, everyone arrived at the conference room.

Mr. Chu came with Chu Cheng’s core team.

After everyone arrived, Jiang Yue first introduced the idea and talked about ways of cooperation.

“This time I brought the person in charge of our Times Information Marketing and E-commerce Department, and I have already prepared a complete set of marketing publicity and sales plans for Chu Cheng. Not only this year, but also the future development has been planned. Therefore, I hope to have more in-depth cooperation with Mr. Chu and Chu Cheng’s team.”

Mr. Chu nodded. In fact, he had already expected Jiang Yue's importance.

Moreover, Mr. Chu also prefers long-term cooperation.

If there is a professional team like Jiang Yue to operate, it will be very beneficial to Chu Cheng's development.

Mr. Chu asked: "How does Mr. Jiang want to cooperate?"

Jiang Yue said with a smile: "We can set up an agricultural company under the names of Chu Lao and Chu Cheng."

Mr. Chu was silent for a while, neither agreeing nor rejecting, but said, "Then let's take a look at Mr. Jiang's plan first."

After Jiang Yue nodded, Chu Xiaoran stepped forward and began to introduce his plan.

Regarding Chu Cheng's planning project, it is actually very simple. It focuses on feelings.

Although after 2020, consumers have become immune to the word sentiment, and there are too many emotions for everyone to feel.

But in 2012, the sentiment was enough to move more people.

Especially those with stories.

There is no entrepreneur today who does not know Mr. Chu, and there is no one who does not study and refer to Mr. Chu’s business model when growing and managing a business.

"Hongta Empire" is not just a noun, and "Chinese Tobacco King" is not just a title.

It is a real praise and recognition for Chu Lao.

Jiang Yue's goal is to use these people to inspire Mr. Chu's reputation and open up the B-side market while driving the C-side market.

First of all, the product name and LOGO are Mr. Chu’s name and avatar.

Mr. Chu is their brand image and spokesperson.

Product packaging should also reflect the characteristics of Chu Lao and Chu Cheng.

SLOGEN is also the one who says, "There are always ups and downs in life, but the spirit can eventually be passed on to others."

There are four steps to planning case marketing.

The first step is the start-up period. Jiang Yue will use his contacts in the capital to have four well-known media come to Ai City for on-site inspections and report on Chu Cheng with the title "Chu Cheng Enters Beijing" as a pre-sale warm-up for Chu Cheng. , triggering related topics.

This period focuses on introducing the characteristics and advantages of Chucheng products themselves.

After posting on Weibo, in addition to Jiang Yue, well-known entrepreneurs will also be invited to forward it.

The second step is to expand influence. During the pre-sale period, after the launch period of publicity, Chu Cheng has already had a certain degree of influence. At this time, it will shift from the material level to the spiritual level.

It mainly introduces Mr. Chu’s experience and builds Chu Cheng into an inspirational orange.

Sublimate the theme and expand visibility.

The third step is the climax period. Integrate the first two steps to fully launch the entire network promotion.

Select one hundred successful people and corporate influencers on Weibo, public accounts, hotspot accounts and various video websites to give Chucheng products as gifts to stimulate personal feelings and carry out advertising.

On the one hand, it opens the B-end market and develops channels for new year goods welfare. At the same time, it also triggers a trend of evaluating Chucheng and promoting Chucheng, and expands C-end crowd shopping.

Integrate all resources, let national government accounts pay attention to this promotion, report on it, and reach the peak of reputation.

The fourth step is finishing, laying the foundation for next year.

Completely stick to Mr. Chu’s design and seize the entrepreneur group.

Jiang Yue plans to sponsor the most influential entrepreneur awards ceremony at the end of the year in the name of Chu Cheng.

During the period, a video related to "Salute to Mr. Chu" will be played, using this theme to lay the foundation for Chu Cheng's sales next year.

After Chu Xiaoran's planning project was over, Zhang Jian stepped forward and explained in detail how to conduct pre-sales online.

Customer service's service skills, logistics price impact, delivery process, etc.

Mr. Chu and his team have a thorough understanding of e-commerce, an area they have never been exposed to, and it has now developed so well.

After talking for three hours, the entire report was completely over.

Although Mr. Chu is old and not very familiar with the Internet, his vision is not that of ordinary people. Naturally, he knows that Jiang Yue and the others are really serious about doing this.

Mr. Chu was surprised by the gold content of this marketing plan, and he immediately gave his approval.

"I have no problem with marketing. Whether it's me as the main focus or my feelings, I can do it. These are things I actually do. Mr. Jiang, you think these are worth publicizing. That's an affirmation of me. I thank you all. Of course, it doesn’t mean that I will leave it to you and I will do nothing. I will also do my best to promote Chu Cheng.”

Jiang Yue breathed a sigh of relief when he heard what Mr. Chu said. This was Mr. Chu's recognition of them.

Jiang Yue smiled and said: "Mr. Chu and everyone, if you still don't understand anything, you can ask questions."

Mr. Chu was not polite and pointed out several aspects that were relatively difficult to implement.

"I have very high requirements for Chucheng's products, so even packaging and delivery have very strict regulations and specifications. Originally, I had seen a mechanical cleaning and sorting line, but because it could not be sold, time and If you don’t have enough funds to purchase this production line, doing it manually will cause long delivery times. So will pre-sales have an impact, or will the delivery time be too long?”

Jiang Yue said: "This does not have a big impact. Whether it is pre-sale or normal sales, as long as it is shipped within the promised time. Our commitment time can be longer, and the delivery can also be explained to consumers. , due to strict quality selection, delivery is relatively slow, I believe everyone can understand.”

Mr. Chu nodded and said: "Then I will ask the factory to calculate the shipping time carefully. I can't promise that I can't do it later. The second problem is the issue of express transportation. Although oranges are not fruits with a short shelf life, There is also a best tasting period, so can the express delivery speed really be guaranteed? The most important thing is the proportion of fruit damage caused by express delivery."

Mr. Chu is really worried about express delivery. After all, Yun Province is relatively remote, and Mr. Chu is worried about problems such as failure and transportation damage.