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Jiang Yue understood Mr. Chu's concerns very well. She explained: "We also have a lot of considerations about express delivery damage. First of all, in terms of packaging, we will use gift boxes to pack each orange separately. In terms of packaging, It reduces the probability of damage. And because our prices are high and profits are high, the express delivery naturally chooses the best and fastest express delivery in the country, and the transportation is guaranteed. Moreover, Yunnan Province does have a lower transportation cost compared to other provinces and cities. High places. So we also have a backup plan, which is to bring the products to Guangxi, which is adjacent to Yunnan Province, or Guangdong, which has comparative logistics."

Hearing that Jiang Yue had considered it more comprehensively, Mr. Chu stopped worrying. He stood up with a smile and said to Jiang Yue, "Okay, time is very tight now. I wish us a happy cooperation."

Jiang Yue smiled and said, "It's a pleasure to cooperate."

Mr. Chu is not a nagging person. Soon the two of them discussed and established Chu Shi Agricultural Company. Mr. Chu personally held 40% of the shares and the Chu Cheng Research Institute team accounted for 20%. Times Information accounts for 40% of the shares.

After signing the contract, Jiang Yue flew back to the capital.

She is no longer needed here. The planning project has been completed. What is left is to execute the docking. Just leave it to the people below.

Jiang Yue is going to make appointments with four newspaper media outlets in the capital when he goes back.

These print media are all media that have cooperated with Jiang Yue before.

They all supported Jiang Yue during the Three Horses Incident. Later, Jiang Yue also gave them some conveniences, which can be regarded as mutual success between the two parties.

So we still have a good relationship to this day.

This time Chu Cheng came to Beijing, Jiang Yue found these media not only to build momentum for Chu Cheng's pre-sale, but also had considerable benefits for these media.

The first point is that today’s media is no longer the previous media model.

In addition to CCTV and People's Daily, which are the real government mouthpieces, other media have gradually shifted from national facts to people's livelihood.

This report on Chu Cheng is a good turning point.

In this era of information explosion, if you want to capture users, you cannot raise your profile too high. You must focus on people's livelihood, pay attention to humanities, or be more down-to-earth.

Chu Lao and Chu Cheng are a breakthrough point for these media.

Mr. Chu's qualifications are old enough and his feelings are humane enough.

This is definitely a very good opportunity.

However, when Jiang Yue invited seven media outlets to talk about this matter, three media outlets directly refused.

Jiang Yue said: "This is a very good opportunity. Reporter Wei, why did you refuse?"

Reporter Wei has a good relationship with Jiang Yue and did not beat around the bush. He said directly: "Mr. Chu is indeed a veteran, and this is a good thing. However, he has been in prison for corruption. We cannot report on this resume in detail or interview him. .”

Jiang Yue was silent. This was indeed Mr. Chu's weakness.

Jiang Yue said: "The incident of Chu Cheng itself has nothing to do with Mr. Chu being imprisoned. Knowing his mistakes can make a lot of improvements. Officially because of this incident, he can start over and do things down-to-earth even in his eighties. , This is what makes Mr. Chu more attractive. Moreover, the report does not necessarily require an interview with Mr. Chu, and his lack of comments will not delay the report on Chu Cheng."

The measure of a person's success is not how high he reaches the top, but how hard he bounces back when he hits the bottom.

These are the words of General Patton, and also Mr. Wang’s evaluation of Mr. Chu.

Mr. Chu perfectly explained this sentence.

However, due to political factors, these three media outlets withdrew from reporting after thinking for a long time.

The remaining four media outlets, headed by reporter Wu, finally decided to make changes after a meeting and discussion. They believed Jiang Yue and reported on Chu Cheng.

Jiang Yue was very happy. She paid for all the expenses including air tickets and accommodation for their interview.

When these reporters arrived in Yun Province, they saw Mr. Chu at the farm, tasted Chu oranges, and observed the farm and production base. Their reactions were the same as Jiang Yue's, they were moved and admired.

Several reporters even shed tears. This feeling cannot be expressed, but they are unwilling to convey it to everyone.

Originally, they went there for the purpose of work, but when they came back, everyone wanted to report this matter from the bottom of their hearts, and wanted the people across the country to see Mr. Chu’s hard work and eat delicious Chu Cheng.

Not only them, Times Information also organized a group of entrepreneurs through the relationship between Jiang Yue, Mr. Chu and Yueyang Industrial to visit Mr. Chu in Yun Province.

Everyone came back to receive the advertising message of the times, and it was something worth publicizing.

Some people even said on the spot that their company’s welfare would be distributed this year.

Mr. Chu said with a smile: "I am very grateful for your support of me, but I still have to wait until the oranges are ripe and you have tasted them before placing an order."

Soon, November came. On the 1st, four well-known media in Beijing reported articles with the title "Chu Cheng" on different platforms, attracting the attention of many people.

After it was published on Weibo, more than 40 well-known entrepreneurs including Jiang Yue retweeted the report and expressed their support for Chu Lao and Chu Cheng.

Chushi Agriculture also opened a Weibo account to claim products.

"Chu Cheng thanks Mr. Jiang, Mr. Wang, Mr. Ren... and more than 40 entrepreneurs for their support. After sixty-five years of ups and downs in life, a fresh start at the age of seventy-five, and fruitful achievements at the age of eighty-five, Chu Cheng It is the rock sugar orange grown by Chu Shijian, which has a golden sweet-to-sour ratio of 24 to one. The sweetness that Chinese people like is the sweetness that comes after suffering, a slightly sour sweetness, and the joy after a counterattack. Life will eventually have ups and downs. The spirit can finally be passed on to Chucheng. Let us look forward to the pre-sale of Chucheng on November 15th!"

Below is a 30-minute promotional video, which is from the perspective of the Chu Cheng planting team and follows Mr. Chu as he grows oranges.

Inside, Mr. Chu didn't speak much because he needed to avoid taboos. Basically, it was the people from the planting team who did the talking.

Many of the shots were not shot for this film, but were records of experiments.

It gives you a complete picture of the state of this state-owned farm from the beginning to the establishment of a planting team by Mr. Chu. After ten years, he finally got Chu Cheng.

There is no deliberate exaggeration or propaganda, only persistence and seriousness.

This film, coupled with reports from well-known media and publicity from various well-known entrepreneurs, made Chu Cheng very popular in just three days.

Mr. Chu also became well-known among the people from the small circle of entrepreneurs. Soon, not only the middle-aged and elderly entrepreneurs in the 1950s and 1960s, but also the young people in the 1980s and 1990s were moved by Mr. Chu's persistence in life.

When the pre-sale of Chucheng on the official website of Yueyang Industrial started, 800 boxes were sold in just five minutes!