Jiang Yue operated the short video software. It felt good to use and the operation was simple and easy to understand.

The UI design is simple and elegant.

However, the production of the video is a bit simple.

Jiang Yue asked: "Do you know Kuaishou?"

The two nodded. The biggest competitor of the newly developed short video software is Kuaishou.

The predecessor of Kuaishou was a mobile application for making GIFs. At the end of 2012, it transformed from an application software into a short video community.

This step is very good, making Kuaishou a platform for users to record and share their lives.

After two years of development, Kuaishou now has 100 million registered users, making it the biggest rival of short video software.

Not only Kuaishou, but also short video social platforms include Meipai and Tencent’s Weishi.

Thinking of this, Jiang Yue couldn't help but sigh, Tencent is really powerful. Not only is its own communication software a dominant player, but it also shows no weakness in other aspects. I want to try any aspect.

"If our short video application wants to develop, it must be different from Kuaishou and other applications. Only with distinction and uniqueness can it stand out. What is the difference between this software now and Kuaishou and Weishi?"

Faced with Jiang Yue's question, Ye Xiaxin said: "There is not much difference. The general logic is the same. As long as it is a short video application, it is basically the same logic."

Lin Xiao nodded in agreement: "Yes, we have not made a big difference in terms of application. The focus is still on ease of use in UI and operation. If the software is significantly changed, the operation will be more difficult. So I plan to focus on Focus on marketing.”

Ye Xiaxin came over and hugged Jiang Yue and said: "Auntie, as long as you come to our short video APP, I believe you will become famous all of a sudden. Plus we are hot topics today, it will be difficult not to become popular."

Jiang Yue nodded: "That's true. Have you ever used Kuaishou?"

The two nodded and said, "I've seen it for a while."

“What are your thoughts on Kuaishou’s short videos?”

The two looked at each other and fell silent.

Lin Xiao hesitated for a moment and said: "Kuaishou, it may not be suitable for me. The videos in it are a bit crude."

Ye Xiaxin said: "Many of the creators are ordinary people, so the quality of the videos varies. Many of them are from the Northeast, they are more direct and rude, and some shout "Mai" and the like. It's okay to watch the fun, but it's not my preference. , watching for a long time, the format is simple and easy to fatigue. Compared with Meipai, it is more in line with my aesthetics, but the proportion of petty bourgeoisie literature and art in it is too high, which makes me a little rough."

Jiang Yue almost laughed, controlled his expression, and analyzed: "The main target audience of Kuaishou is ordinary people, and ordinary people will inevitably be a little tacky. The Northeast has lagged behind in development in recent years, and only the humorous cells of enjoying hardships are left. So Kuaishou Focusing on the Northeast market is also a good choice. It also gives us an opportunity and leaves some users to us. So I hope our application can have some technical gameplay."

Ye Xiaxin thought for a while, and quickly followed Jiang Yue's thoughts and thought of something, and said, "What about the whole video production chore?"

"can."

After receiving Jiang Yue's affirmation, Ye Xiaxin started thinking.

"You can set more specifications for the rhythm and color of video production, merge some functions of the editing software, and adjust the values ​​to create a few fixed effects. This will reduce the difficulty of getting started, but the effects can be combined into many."

Jiang Yue nodded and said: "Yes, just follow this idea and make the video production richer to meet the needs of technical effects. Then we will invite some high-quality creators from other websites to settle in and provide traffic support."

Ye Xiaxin and Lin Xiao nodded, and Jiang Yue continued to operate it a few more times, but always felt that there was something wrong.

For a moment I couldn't remember where I didn't feel comfortable with.

He put the phone down and thought for a while, then picked it up to operate it. Suddenly, he paused with his fingers and said: "After opening the app, it will directly enter the automatic video playback. Do not click to watch the video."

Lin Xiao asked: "Isn't this good? We still need to collect the audience's preferences to recommend videos. And multiple videos on one page can save algorithm time and increase retention."

Jiang Yue explained: "Why short videos are becoming more and more popular now is because information is becoming more and more explosive, people's attention is constantly being pulled, and even fragmented time is very precious, so short videos are a model of rapid information release. It will become a hot topic. Play the video directly when you turn on the computer, which can greatly reduce the selection time, quickly output information, and the rhythm is much faster than selecting. When changing other videos, you also need to jump to the interface and directly slide up and down. The more convenient and faster it is, the more prominent it will be. The advantages of short videos are that speed and convenience are the foundation of short videos.”

The two nodded quickly.

Jiang Yue continued: "In addition to these adjustments when you go back, customer interest and video recommendation algorithms need to be strengthened to reduce customers' manual selection. The core algorithm of the application requires higher, faster, and more accurate. This is the most important thing for our application." The core secret must be quickly and accurately."

Ye Xiaxin said immediately: "I understand, don't worry, I will focus on this aspect when I go back tomorrow."

The discussion lasted until about eleven o'clock.

Jiang Yue rubbed his head and said, "Actually, we don't need to say it tonight. It will be the same when we have a meeting at the company tomorrow."

Ye Xiaxin yawned and said, "Hey, aren't I excited? I want to show my aunt our results. I didn't expect that this work that I was so proud of has so many problems."

Seeing her wilted, Jiang Yue smiled and said, "Why, you're hit? In fact, it's normal. There is no problem with your software design. This is not a technical problem, but a product problem. Your focus is a bit biased. If you want to improve, you should read more and think more, or find a professional product manager."

Ye Xiaxin was still a little frustrated. Lin Xiao said: "Indeed, professional things should be done by professionals. I will ask personnel to recruit for this position in two days."

After all, they can't always trouble Jiang Yue.

"Don't go back after this. Stay here for one night."

The two of them nodded. There were many rooms in my uncle's house, and it was very convenient for them to share a guest room, so they didn't refuse.

Jiang Yue and Aunt Zhang brought them new toiletries and pajamas, and they went back to their room to rest.

When Jiang Yue got up to have breakfast the next day, he saw the two of them stuffing breakfast into their mouths sleepily.

"Morning."

When the two of them saw Jiang Yue coming downstairs, they said in unison: "Good morning, little aunt."

Only then did I wake up a little bit.

After dinner, those who go to the company go to the company, and those who go to school go to school.

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