The life of cheating female college students is so exciting

With the direction of improvement, the iteration speed of the APP will be much faster.

Not long after New Year’s Day, a new version of the short video came out.

Ye Xiaxin solemnly called Jiang Yue to invite Jiang Yue to the company for a meeting.

In fact, you just take the elevator from the top floor to downstairs. The offices are in Yueyang Building.

This time Jiang Yue tried it for a while and edited a short video. Well, the experience is good and it tastes good.

Putting down her phone, she saw several people across from her looking directly at her, blinking their big eyes to know her evaluation.

Jiang Yue smiled and nodded and said, "Well done, that's what I want."

The people on the other side breathed a sigh of relief. Ye Xiaxin laughed and said, "How could I not do well when I take action?"

Everyone laughed.

Lin Xiao said: "The preliminary completion of the application is only a prerequisite. The final decision on whether it will be successful depends on marketing and product iteration."

Jiang Yue asked: "What preparations have you made for marketing?"

Although Lin Xiao is also a technician, with the development of today's hot spots, the technical department is now handed over to Ye Xiaxin, and he has become responsible for the daily operations of the company.

Marketing has also been taken up.

Having experienced today’s hot topics, he is now able to market short videos with ease this time.

While Ye Xiaxin was iterating on the product, Lin Xiao also organized the marketing team to prepare a marketing plan.

He called up the PPT and started his speech.

"The first thing is the name. Based on the technical features of the application and the nature of the short video, as well as the people we want to cover, we named it "Flash". SLOGEN is for recording wonderful life moments."

Jiang Yue's eyes lit up when he heard the name.

This name is good. I originally thought of naming it Douyin directly, but Jiang Yue was a little embarrassed and was still struggling.

The name "Flash" solves her dilemma and fits the tone of the application very well.

SLOGEN is also good, similar to Douyin and can be used.

Lin Xiao clicked on the next page and continued to explain the marketing plan.

"In terms of positioning the flash strobe promotion group, we have chosen artistic young people aged 20 to 35, who have certain quality requirements for life, as the target group. These people are the main users of the Internet, with strong communication ability and strong consumption power. He also has strong hands-on ability and has a certain degree of acceptance for flash frequency software operations.”

“Our biggest competitor is Kuaishou, which is also a short video application and records life. However, the biggest difference between Flash and Flash is crowd positioning, which aims to reduce such earthy, meaningless and pornographic videos and provide guidance on correct values. , advocating a healthy and beautiful life and a quality life. Even if the content is dull, there will be cool technical effects."

"After the application is put on the shelves, the promotion plan is divided into three steps. First, we will carry out blanket promotion across the entire network. Whether it is major portals or forums, we will conduct comprehensive promotion so that young people can quickly become familiar with and know about Flash. Especially It is a video advertisement, which can better highlight the performance of flash strobe technology flow. It is necessary to increase the proportion of promotion, such as TV advertisements, video website ads, etc. The second step is cooperative promotion. After everyone has an impression of flash strobe, we will Cooperate with marketing accounts and media accounts to introduce the application in depth, and write articles to compare with Kuaishou to attract relevant people through Kuaishou. After a certain traffic base is established, the third step will be entered, cooperating with well-known bloggers , to promote the gameplay and attract people. At this time, Mr. Jiang and various bloggers UP will promote and settle in. At the same time, they will also contact major mobile phone companies to make Flash Strobe an installed application. After that, there will be the first iteration, with more than one fan. Thousands of people will start monetizing advertising tasks, thereby attracting more high-quality creators."

Jiang Yue applauded after hearing this and said with a smile: "This promotion plan is good, let's follow this."

Ye Xiaxin said excitedly: "Now the flash frequency has been almost debugged. In three days, we can go to the application mall to apply for listing."

Jiang Yue checked the time of the Spring Festival in 2015, raised his eyebrows and said, "Oh, the Spring Festival is quite late this year. New Year's Eve is on February th. Then let's seize the time, put it on the shelves as soon as possible, finish filming the advertisement quickly, and have it ready during the Spring Festival Just broadcast the ads, this node is very important. Then ask someone to ask if the ads for the Spring Festival Gala are fully booked. If we can seize the advertising space for the Spring Festival Gala, the effect will be better."

In this way, all their processes must be accelerated.

Speaking of the advertising space for the Spring Festival Gala, Lin Xiao said with a smile: "The director of CCTV is called Lei Chao. My uncle has a good relationship with the Lei family. My aunt helps to build relationships?"

"Lei Chao? Are you from the same family as Lei Yuan?" Jiang Yue really didn't know.

Lin Xiao nodded and said, "He is Uncle Lei Yuan's cousin."

Jiang Yue said, "Okay, let me ask your uncle."

If this can be used in the Spring Festival Gala advertising, then the starting point for flashing will be high.

Although everyone complains about the current Spring Festival Gala, saying it is not good to watch and does not like to watch it, watching the Spring Festival Gala every New Year's Eve has become a habit. Even if you don't watch it, you will lock this channel.

It was dinner time before the Spring Festival Gala, and the ratings of the advertisement were very high.

After Ye Guan found out, he called Lei Yuan without saying anything.

After all, he also has shares in the company.

When Lei Yuan heard that Hotspot had launched a new product and wanted advertising space, he immediately agreed.

"Hey, Ozeki, who among us is following whom? Your nieces and nephews are my nieces and nephews. Our nieces and nephews are so promising, so we must support them. My first cousin is your first cousin. Don't worry, you must give it to us. Junior, save an advertising space!"

Lei Yuan agreed very readily. The executives of the hot company are all young people in their early twenties and are already worth a lot of money. Not only in the Internet industry, but also in the circles in the capital, Lin Xiao and Ye Xiaxin are both from the younger generation. example.

Not only are the Ye family and Lin family proud, Lei Yuan and the others are also willing to make things easier for their children.

However, you still have to have an attitude when asking for help. Ye Guan and Jiang Yue took Lin Xiao and Ye Xiaxin to treat Lei Yuan and Lei Chao to dinner.

Jiang Yue made a private meal. Although the restaurant was not big, the taste was very good. After making the meal, he did not disturb their conversation.

At this time, Jiang Yue missed the club. At least he had a place to talk things in the city.

Lei Yuan and Lei Chao came together. As soon as they entered the restaurant, they saw that only Ye Guan and the others were there.

Lei Yuan said: "Why is it so deserted?"

Jiang Yue smiled and said, "It's better for us to talk with fewer people."

Lei Yuan didn't pay attention and introduced each other.

Lei Chao likes Lin Xiao and Ye Xiaxin very much: "I also use Today's Hotspot. This APP is really good and very convenient."

As a media person, you must always be aware of information. However, people’s energy is limited after all. Even within the circle, there is no guarantee that all hot topics can be reported back in time.

Today's Hotspot solved his problem very well and used big data to help him sort it out.