When a new car is launched, one of the most important issues it faces is positioning.

Every price range is different.

This issue is very important. When many car companies release a new car, the public satisfaction and enthusiasm shown before it is launched on the market is a trend of explosive models.

But in the end, it failed because of pricing issues.

Dead old miserable.

What people value most about a car is ultimately the price.

"Mr. Qin, I actually think that our Wuling brand positioning is aimed at young people, so the price shouldn't be too high."

"The pricing of our new cars should be at the same level as BYD's Seal. The starting price should be less than 20 yuan."

Been in sales for many years.

Lu Tingsheng understood one thing very well.

Wuling is a brand that is starting over. The current brand value may not be enough to support the high selling price.

If you want a new car to be popular on the market, the best thing is that the price is affordable enough.

"Although the sales of ice cream are very popular, but because of the popularity of ice cream, the price is very cheap, which makes people feel that the Wuling brand of cars cannot be sold at a high price."

"It's better to be cautious. Let's make the first car cheaper and try to capture the market first."

"We will launch other models in the future and raise the price."

He's right.

But Qin Hao disagreed.

"Lao Lu, you are right to say that, but you have to know that our Wuling is different from other brands."

"Wuling's battery technology is unique in the world, at least in the past few years, there is no comparison."

"Another one, our new car uses Audi's four-wheel drive technology."

"And top-notch suspension."

"Why can't we compete with Tesla?"

Competing with domestically produced cars for the market was not Qin Hao's original intention.

Either don’t do it, or go directly to fight with Truss if you want to do it.

Because only by defeating this opponent can Wuling's brand value be elevated to a higher position.

think about it.

Electric cars in the same price range.

If Wuling's sales volume can beat Tesla's, how much will Wuling's stock be worth if it goes public in the future?

There are definitely risks.

If the two Wuling Lightning cars cannot stand up at this price, Wuling will be in trouble.

But Qin Hao believes that these two cars can definitely bring him the results he wants.

"Listen to me, the price will be the same as Tesla's. We will sell it for whatever Tesla sells."

"Whatever the discount is for Tesla, we will get the same discount from Wuling."

or not.

If you want to do it, you have to go with the strongest one.

This is Qin Hao's purpose.

"Mr. Qin, this is a dangerous move." Lu Tingsheng hoped Qin Hao would think again.

Price is the most important factor affecting new car sales.

"Don't think about it, just do it."

"No, no, no, don't worry, Mr. Qin, let's think about it later."

Even Pan Congyun, who has always been calm, advised Qin Hao not to be so tough.

Both of them disagreed, Qin Hao set the price exactly the same as Truss.

"Let's see, the price of our new car is 5000 yuan cheaper than Tesla's, and no matter how much Tesla offers in the future, we will always be 5000 yuan cheaper than the other car."

"That's all right."

What the hell.

Lu Tingsheng muttered in his heart, aren't you deliberately looking for trouble?

Not as good as the first price of hard steel.

No matter how much someone sells, you are 5000 lower than the other person. This is not obvious to others, why are you going against Truss?

Lu Tingsheng wanted to say something else.

But Pan Congyun said: "Damn it, Mr. Qin has a good idea, we will be 5000 cheaper than Tesla."

"right……"

Qin Hao laughed.

Lu Tingsheng didn't want to say anything.

"Then let's settle it. Anyway, I estimate that we will either compete with Tesla in the market or be ridiculed by global car companies."

"There is no other way."

Tesla sells for 25.

Wuling new car sells for 25 yuan.

If Wuling's new car explodes, it will completely compete with Tesla.

If you stretch your crotch, you will become the laughing stock of your peers.

There is no third result.

"Don't be so pessimistic. We didn't say we could be so far ahead that we could kill Truss."

Qin Hao comforted him.

……

"Mr. Qin, are you going to the Magic City tomorrow?"

The next day is the start of the Shanghai Auto Show, and Lu Tingsheng is preparing to go to Shanghai to host the new car launch conference the day before.

He asked Qin Hao if he wanted to go.

"Go, but I made an appointment with my friend. When her club opens, I'll go and support her."

A few days ago, Hannah invited Qin Hao to the club she opened in Magic City.

He even found a dozen beauties to accompany Qin Hao.

Originally, Qin Hao was not planning to go, but he couldn't resist the warm invitation of Hannah, a young foreigner, so he could only reluctantly prepare to go and check the quality.

As for the day of the new car launch, Qin Hao will definitely go to the scene to see it.

"Then let's drive there together."

Lu Tingsheng muttered to Qin Hao mysteriously: "Hey, Mr. Qin, you don't know, not only are we going this time, Lao Yan also wants to go to the Magic City with us."

"Lao Yan? Why is he going to the magic city?"

Yan Shan is in charge of the factory cafeteria and can be considered a mid- to high-level executive at Wuling.

In addition, now that Qin Hao and others go to the cafeteria to eat, they almost only eat Yanshan's small stove.

So the relationship is quite good.

"He said he was going to see someone, I guess it was a woman."

When Lu Tingsheng said this, he suddenly started gossiping: "Tell me, does this old Yan have a little one in the magic city? I didn't realize it. This old boy is so good at playing."

They have been together for several months, and the relationship between Lu Tingsheng, Xu Zilai, Lao Huang, Zhao Sixi and Yan Shan was all caused by drinking.

very good.

Qin Hao glared at him: "Lao Lu, you are going too far. Comrade Lao Yan is not that kind of person."

But then he smiled mischievously: "But if you know people, you know faces, but you don't know hearts, maybe Lao Yan's sword will never grow old, and she still wants a son."

Everyone knows that Yan Shan has only one daughter.

Lu Tingsheng and others had previously arranged for Yan Shan to introduce his daughter to Qin Hao, but Qin Hao refused.

In that era, who didn’t want to have a son?

"hey-hey……"

The two of them smiled evilly, preparing to find an opportunity to explore Lao Yan's gossip.

That night, after dinner, Qin Hao and his group got into a commercial vehicle and headed to the Magic City together.

Jingzhou is very close to the Magic City, only an hour’s drive away.

In the car, Qin Hao asked Yan Shan curiously what he was doing in the magic city.

Yan Shan didn't think much and said, "My daughter has recently changed jobs and moved to Shanghai. I'm going to see her and bring her some delicious food. My wife has already gone there first."

I originally thought it was Lao Yan’s gossip.

I didn’t expect it to be a family matter.

Now Qin Hao was no longer interested.

"By the way, Mr. Qin, I've been taking care of you for so long. Where will you stay in Shanghai? I'll ask my daughter to arrange a hotel for you?"

Lao Yan chuckled.

"No need, my place has been arranged."

Qin Hao felt that Lao Yan's daughter should be quite capable, as you can tell by looking at Lao Yan's proud look.

But if you go to the Magic City by yourself, you don’t have to worry about where to stay.

The hotel has been booked, the super five-star Hilton Hotel in Shanghai.

This hotel was assigned to Hannah. She also stayed there, and it was said that the Porsche family also had shares in this hotel.

"Then if you have time, I'll ask my daughter to treat you to a meal. Can you guys get to know each other?"

"Lao Yan, forget it. You know, I don't have the time to think about anything else right now."

what to eat.

If you eat this meal, you will definitely want me to have more contact with your daughter.

Qin Hao didn't want to.

"alright."

Yan Shan was a little disappointed, but there was nothing he could do.

After arriving in Shanghai, Lu Tingsheng drove Qin Hao to the Hilton Hotel and left with the others.

As soon as he got off the car, Qin Hao was about to call Hannah.

Then I heard a beautiful voice coming from my ear.

"Hello, are you Mr. Qin Hao?"

Hearing this voice, Qin Hao turned his head and his eyes suddenly changed.

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