Mobile phones are connected to the future, so why not go bankrupt?

Lu Fan looked around:

"As for the workers, they have not been working for a long time, so they are bound to be slack. This requires reiterating the various production rules and regulations to prevent them from being lazy and delaying efficiency.

The working hours have been redefined, work clothes must be worn when entering the factory, and the cleanliness and sanitation of each workshop are also restricted.

This part will be handed over to Liu Nian for supervision and punishment.

If there is any violation, there is a corresponding penalty system depending on the severity of the violation.

“Of course, there is no reason to just impose fines, there will naturally be rewards for good performance.

Lu Fan stipulated that the new boss of the factory would have a new atmosphere. Those who had full attendance every month would receive a full "903" attendance award. There would be a labor evaluation at the end of each month and year. The awards would be divided into cash and other benefits.

With such an orderly arrangement, not only the factory leaders were satisfied, but also the workers were happy.

Although you will be fined if you do not do well, if you do well, your superiors will notice it and will not let you suffer in silence. It will be reflected in your salary and bonus.

No one would object to such tangible benefits.

Seeing that no one objected, Lu Fan proposed a second new rule:

"The soy sauce factory's brand has been ruined by its original owner, so we can no longer use it, from packaging to trademark."

There is no point in continuing to invest money in products that have already been rejected by the market.

Lu Fan had long planned to give the soy sauce factory a new bottle of old wine. So, the soy sauce factory didn't matter. What he valued at the beginning was the group of old masters in the factory!

“This is the responsibility of the sales department. Wang Wei, please decide on a new product name and packaging as soon as possible. I will be the one to review and approve it.

Even the most conservative old master had to admit it helplessly after hearing Lu Fan's analysis of the market.

The soy sauce factory was handed over to the Wang family's bunch of good-for-nothings. The brand really got ruined and couldn't be sold.

Seeing that no one was very resistant, Lu Fan mentioned the most important development plan of this meeting:

"Also, the target customer group for our products in the past was the low-end market."

When the quality is acceptable, you don’t have to care about the brand or the packaging.

But it’s no longer possible. There are no brands, and the market for affordable and low-priced products has long been saturated.

After the soy sauce factory is rebuilt, if it continues to compete in the low-end market, not only will it be impossible to give the soy sauce factory a second chance, it is very likely that it will not have any advantages at all and will die without making any splash.

Therefore, the sales strategy that Lu Fan and Wang Wei discussed was to adjust the target consumer group.

From low-end to mid-to-high-end.

They have quality, and then they make good packaging, find good promotional ideas, and go the route of selling high-quality products and gifts.

In this case, the initial sales will not be high, but there will be enough profit.

After a period of time, the brand effect is formed and customers are gained.

Lu Fan's tone was not exciting, but everyone participating in the meeting was excited:

"Good idea! With sales channels and high profits, everyone's enthusiasm will be high."

"Then the original sales model won't work, right?"

"We definitely need to develop new customers. We don't have any old customers in our soy sauce factory!"

"It has to be hyped, right? In this day and age, live streaming is essential if you want to promote well."

"If we want to become bigger and stronger, we must have the necessary hype."

"This is how fame is hyped up. Even good wine needs to be promoted if it is not well known!" With Lu Fan taking the lead, everyone put forward many constructive suggestions. . . .

Lu Fan smiled and said:

“I am not the only one who has the final say in this soy sauce factory. It is a good thing that everyone can speak up and give more suggestions.

"I just talk about it verbally, but the actual work is up to you! For example, the maintenance of workshop equipment, the preservation of raw materials, and how many products can be mass-produced every day after the production line starts working.

Even Liu Nian's job is not easy. From supervising the workers' operating standards to protecting the factory's property, it requires a lot of energy and execution to complete.

Just one meeting was enough for everyone to see Lu Fan's determination and the bright future prospects of the soy sauce factory.

Make everyone believe that the trough will soon pass, all problems will eventually end, and the industry will be back on track.

Lu Qiuyu acted quickly, and the real estate company and the soy sauce factory were soon merged into Lu Fan's Jingrui Group.

Wang Wei also acted quickly. Lu Fan's live broadcast strategy also gave her a lot of inspiration. In the next few days, she started with her original network of contacts and recruited many anchors from the platform to build operations.

On the 1st day, Wang Wei arranged for several dealers to meet Lu Fan: "The contract is already being drafted, Mr. Lu, would you like to take a look at the terms first?

In the office, Wang Wei spread out the draft contract she brought and talked with Lu Fan about the future distribution of the product.

Lu Fan flipped through the documents and carefully read the more important clauses.

However, after reading a few pages, Lu Fan's face turned unhappy.

He naturally knew that given the current situation of the soy sauce factory, the distributors would not be in a good mood and might even do something to them.

Lu Fan was mentally prepared for these dealers to deliberately lower prices and make demands.