If you cheat, money will follow

Tan Xiaoyue and Deng Yun stayed in Changning for a week and returned to Tongzhou.

They will prepare for the upcoming registration day.

Before leaving Changning, Deng Yun was reluctant to leave.

He kept telling Chang Le and Jiang Xia that they must go to the Magic City to see her.

Chang Le and Jiang Xia agreed to go when they have time.

After Tan Xiaoyue and Deng Yun left, Chang Le and Jiang Xia also set out to return to Jiangzhou.

After all, he is the boss of Leda Investment.

It would be inappropriate not to show up to the company for a long time, not to mention that Zeng Xi had important matters to discuss.

Chang Le also wanted to know about the progress of the research and development of new models of Leda Automobile.

The construction progress of the production base project in Changning is very fast.

More than [-] production buildings and supporting ancillary buildings have been erected, the main bodies have been capped, and internal and external decoration is in progress.

The night before leaving Changning, Chang Xueqin chatted with Chang Le alone for a long time.

The main thing is to talk about ideas and ideas, and let Chang Le provide reference opinions.

According to the professional terminology within the government, it is retreat.

Being pragmatic is not empty talk. It sets goals and clear directions and lays the foundation for pragmatic plans, plans and practices.

Overall, Changning's automobile industry has a certain foundation. Not surprisingly, with the help of Leda Automobile and related supply chain companies, it has achieved economic takeoff.

After all, the importance of the automobile industry to a city, especially third- and fourth-tier cities, is self-evident.

A third- or fourth-tier city has a complete automobile industry, and it is a car brand with a large market share.

It is no less than a small family car equipped with an eight-cylinder engine, driving wildly and going crazy.

Therefore, Chang Xueqin shifted his focus to a new industry, the tourism industry.

Changning’s tourism industry has a long way to go.

Although Changning has rich historical and cultural resources and natural and ecological endowments, it has been tepid and mediocre for so many years.

Chang Xueqin wants to write about the tourism industry.

"Lezi, I'm really busy with work these days, so I don't have much time." Chang Xueqin said:

You and Jiang Xia will return to Jiangzhou tomorrow, and I want to talk to you tonight. "

"The main thing is to hear your views and ideas on the tourism industry."

"You are an investor, with an open and active mind. Unlike us who have been working behind closed doors for a long time, the speed of knowledge update cannot keep up with the speed of development."

"Dad, I want to correct you. It's not my broad and active thinking, but my employees. They have been doing research for a long time. I just look at their results." Chang Le said.

"It's the same. You are standing on the shoulders of giants. You stand high, see far, and have many contacts. Naturally, you are closer to reality than the rest of us." Chang Xueqin said.

"Dad, please tell me what you think first." Chang Le said.

"That's right. The vacating and resettlement work of Qingshui Lane has been completed in the past few months. At present, several development companies and Changning City Investment have jointly begun to repair and modernize Qingshui Lane. It is expected to be completed early next year." Chang Xueqin said:

"The renovation of Qingshui Lane gave me new ideas, from ancient buildings to history and culture, to natural resources. This is a big article..."

"How to formulate the topic, how to expand and how to sublimate this article are worthy of careful study and are very promising."

"Although the tourism industry's driving effect on the economy is not as intuitive and immediate as real estate, automobile manufacturing and other industries, it is worse than sustainable development and benefits people's livelihood. It is a sunshine industry."

"I think it will be difficult to support the tourism industry in Changning City after the renovation of Qingshui Lane and some scattered historical places of interest."

"The mountains and rivers within the jurisdiction are as beautiful as they are beautiful, but they are highly homogeneous and lack special characteristics..."

"So I thought it would be possible to break the fragmented situation of various scenic spots and scenic spots being managed independently and by multiple parties, and integrate Changning City's tourism resources into a whole, and package, improve, create, develop, publicize, and promote them as a whole."

"I have read a professional research report."

"The report points out that the current structure of tourism has undergone significant changes, and the trend of individual travel has become increasingly obvious."

“Self-guided travel accounts for more than 70%, and self-driving travel accounts for over 50%.”

"This characteristic and trend has greatly weakened the role of travel agencies and tour guides."

"The randomness and haphazardness of individual tourists may lead to the tourism industry shifting from single attraction competition to regional comprehensive competition."

“This comprehensive competition considers quality, service, supporting facilities, etc.”

"This gave me a lot of inspiration. I probably thought of some ideas, followed the development trend, and made some breakthroughs."

"First, start with management. Establish a tourism coordinating committee that coordinates and oversees the city's tourism management and change the fragmented situation."

"Second, start with planning. Combining innate endowments and humanistic characteristics, plan several high-quality tourist routes. The routes take into account food, accommodation, travel, and entertainment, unify the overall style and style, show regional cultural characteristics, and respect the traditional differences of each route. .”

"Third, start with construction. Improve the quality of tourist facilities to enhance the city's image and tourism quality."

"Fourth, start with service. Unify standards and constraints on tourist attraction services, improve quality and efficiency, improve service quality, and implement refined services."

"Fifth, start with products. For integrated development, not only the scenic spots, but also the urban streetscape and style, the customs, customs, culture, people along the way, and the city's basic necessities, food, housing and transportation can be the goal. This requires the creation of diversified products, from traditional to Modernity, from commonality to individuality, attracts tourists to stay for a long time.”

"Sixth, start with marketing. Since we want to build a whole, marketing cannot promote a single attraction. It should highlight a whole, with the city as a unit."

"Seventh, start with supervision. Strengthen tourism supervision, with the Tourism Coordinating Committee as the main body, unified coordination, division of labor and cooperation among various departments, rule of law, strict enforcement of laws, and severe crackdown on violations of laws and disciplines, and harmful image behaviors."

"What I'm thinking about is still outline and not perfect enough. It will be further refined. What do you think?"

After Chang Xueqin finished speaking, a word naturally came to Chang Le's mind:

"Global travel?"

"Global tourism? This word sums it up very well." Chang Xueqin's eyes lit up.

Holistic tourism is not a current concept, but a concept that will be proposed at the National Tourism Work Conference five years later.

This concept aims to follow the new situation and new characteristics of the development of the tourism industry to the greatest extent...

Promote the transformation of scenic spots from single to integrated, from management to service transformation, from low efficiency to high quality improvement, from closed to open expansion, from single to shared optimization.

"Lezi, do you think it's feasible?" Chang Xueqin asked.

"Dad, I'm not sure whether it's feasible or not. After all, market dynamics change and there are no fixed rules." Chang Le said:

"However, your proposition is grand and your ideas have become systematic. The key is to consider how to transform theory into practice, how to make the market recognize it and how to make it accepted by tourists. This is the most critical thing."

“Many good theoretical explorations have failed in the process of transforming theory into practice.”

"You are right. I also know that the core and most critical thing about this system is market acceptance." Chang Xueqin nodded:

"If you put great efforts into building such a comprehensive tourism system, but the market does not accept it and tourists do not recognize it, everything will be in vain. You should have good suggestions."

"Dad, now the main force of tourism is not the middle-aged and elderly people, but the younger generation. It will be better to focus on the young people." Chang Le continued:

"But the thinking of the younger generation has changed significantly, and they are generally disgusted with preaching and preaching about truth, goodness and beauty. This means that if you go to TV stations to advertise and carry out publicity, the effect will not achieve the desired effect."

"Well, this is possible." Chang Xueqin said.

"Simply put, the focus of publicity should be subtle." Chang Le said.

"Subtle? How do you understand it?" Chang Xueqin asked.

"That's it: I don't want you to tell me the beauty of Changning, I have to discover it myself."

"Discover it on your own? How can you discover it without publicity?"

"Dad, have you heard of IP?"

"IP? Intellectual property?"

"No, urban IP. Refining symbols, creating unique images, extending industries..."