Treasure Appraisal: My eyes can identify all things

Chapter 186 Home Furnishing Brand Planning Book

Several people sighed for a long time.

We are all proud of what this country has achieved.

Jiang Cheng then remembered something and asked, "Zhixia, what do you mean, the interest rate hike will affect the international crude oil futures price?"

Gu Zhixia nodded: "I just said that the interest rate hike policy will cause the stock price to fall, but this process is slow, especially compared to emergencies such as the Russia-Ukraine conflict, the impact is also gradual."

“When the Russia-Ukraine incident passes, the impact of the interest rate hike policy will gradually cover the impact of the war. In other words, the surge in international crude oil prices is only temporary. Therefore, after the small storm passes, the futures market will definitely experience a series of fluctuations. , coupled with the general trend that new energy sources are gradually replacing traditional energy sources, traditional energy sources are currently not suitable for long-term investment!”

Several people listened and nodded frequently.

Jiang Cheng smiled and praised without hesitation: "Hey! This is called professionalism!"

Compared with her own way of making money by picking up people with special powers, Gu Zhixia's way of making money is much more professional!

He also admired Gu Zhixia's ability from the bottom of his heart.

Thinking about lending money to Gu Zhixia, it was really the most correct decision he had ever made in his life!

Qin Xiaoshu laughed and gave him a thumbs up: "Although it seems vague in many places, Zhixia, you are really awesome!"

Zheng Xinxin looked at Gu Zhixia and felt that Gu Zhixia's whole person was so elegant, as if her whole person was glowing.

Looking back at myself, over the years, apart from being pampered by my father, I seem to know nothing and know nothing, and the design major in college does not seem to be of much use.

If her father was still alive, she felt that she might just live an ordinary life like this, find someone to get married and have children, just like ordinary women.

But when her father left, she felt that her whole world had collapsed.

The carefree life she had before suddenly left her.

It has even become a luxury wish!

Zheng Xinxin looked straight at Gu Zhixia, bit her lip and said: "Zhixia, from now on...can I learn financial knowledge from you? I..."

Gu Zhixia smiled: "Of course, it's not a secret. If you are interested, I can recommend you some related books. You can go back and study it first. If you don't understand anything, feel free to ask me!"

"Zhixia, thank you!"

Jiang Cheng squinted his eyes as he looked at Zheng Xinxin, feeling that this woman had changed a lot.

I feel like she is not the same person as Zheng Xinxin before, she seems to be more mature.

In the past, Zheng Xinxin would lie at home after graduation. If she had nothing to do, she would come to the quarry to see the workers, help Zheng Wanfu pick up rough stones, and if nothing happened, she would beat the king and do some weird things!

In the past, when I was working as a driver in a stone-cutting field, I was often tormented and teased by the eldest lady Zheng Xinxin.

She had never worried about making money before.

well! Life is really unpredictable, the big intestine wraps up the small intestine!

After a person has experienced strong winds and waves, he will really grow.

At this time, Gu Zhixia handed a folder to Jiang Cheng: "Brother Chengzi, these are some of my preliminary ideas about high-end home brands!"

Jiang Cheng took the folder and started flipping through it.

When I saw the first item in the plan, which was the proposal to acquire the "Shengxia Furniture Factory", I was stunned.

Gu Zhixia naturally saw the change in Jiang Cheng's expression, then bit her lip and said a little awkwardly: "Brother Chengzi, actually, I have some selfish motives when making this proposal... If you think it's inappropriate, I..."

Jiang Cheng smiled and waved his hand, interrupting Gu Zhixia who looked a little embarrassed.

He smiled and said: "Zhixia, I understand what you are thinking. Your family used to be a furniture factory. This Shengxia Furniture Factory was your father's property. Now it has been auctioned. You want to take it back and use it as a basis for new development. I can I understand, if the project is okay, of course I have no objection!”

Gu Zhixia suddenly breathed a sigh of relief.

Jiang Cheng withdrew his gaze and read through Gu Zhixia's plan book again.

The more he looked, the more radiant his eyes became.

"Not bad! Zhixia, you are worthy of being a top student in Kyoto Finance. Your plan is very professional, especially the creative idea of ​​lightweight and simple design targeting young people really shines in my eyes.

However, the establishment of a home furnishing brand cannot be completed overnight. The cost you have invested in publicity is too high. According to your plan, inviting celebrities to endorse has already accounted for the majority of the investment! "

Gu Zhixia bit her lip: "Brother Chengzi, I know that because of my own reasons, I really want to make this home furnishing brand a success, and I'm a little anxious.

But putting aside my reasons, in addition to quality, reputation and accurate product positioning, if our emerging home furnishing brand wants to seize a place in the almost-formed home furnishing industry, investment in publicity is essential.

Use the traffic effect to drive brand value. When our brand value is greater than the traffic effect, we can reduce the investment in publicity! "

Jiang Cheng bit his lip, thought for a moment, and nodded: "So Zhixia, you should have a suitable star goal, right?"

"One is Kunkun! He has a lot of traffic, Aikun has a huge foundation, and his star effect is also very good, but the endorsement fee may be very expensive!"

"Kunkun?"

Qin Xiaoshu almost stopped laughing: "Hahaha... isn't that Xiao Heizi's favorite star?"

Gu Zhixia scratched her head: "Black fans are also fans!"

Jiang Cheng touched his nose and felt a little embarrassed. Although he was not a black man and did not discriminate against Kun Kun, he still felt unreliable!

He doesn’t want his brand to start off relying on negative fans!

"Zhixia, are there any other options?"

"Then there's the popular little girl Gu Lireba, or Boss Yang and Hu Ge!"

Jiang Cheng pinched his brows: "Well... Zhixia, I know these are top-notch, but we have to look at the actual situation, right? If you want to invite these, then the publicity cost will probably account for 80% or more Okay, Zhixia, are you going to empty out my wallet? Isn’t there something cheap and easy to use?"

Gu Zhixia pursed her lips, a little embarrassed.

I also feel that it is really unrealistic for a new brand to recruit top players.

He took out his mobile phone, opened an interface and handed it to Jiang Cheng: "This Wen Yao is a new Internet celebrity, especially this short video of her dancing in a pure lust style. Recently, the short video of acne marks has become popular. The fan base of short videos is huge and growing rapidly.

I have done some research and found out that she is currently an actress and is filming a fairy tale drama in Hengdian! The image and temperament are very good. Although the traffic is not huge, the most important thing is that Wen Yao is not famous yet. If you ask her to endorse, you can save a lot of money, but the publicity effect may not be top-notch! "

Jiang Cheng looked at the short video of a girl in a white shirt, denim shorts and shorts doing the spring rain dance, and was stunned for a moment.

Isn't this person none other than his own tenant, the eighteenth-tier actor Wen Yao?

In just a short time, Wen Yao has almost 1.5 million acne fans!

Jiang Cheng couldn't help but gasp.

Without the sixteen-character luck-stealing talisman, how could Wen Yao become famous so quickly?

Thinking of Wen Yao's playful face, Jiang Cheng smiled playfully!

What a coincidence!

Then, he smiled and nodded: "Okay, it's her! Zhixia, you can contact her now!"

Gu Zhixia was stunned for a moment, her beautiful eyes widened, and she looked at Jiang Cheng in disbelief.

She thought Jiang Cheng would dislike Wen Yao's lack of fame, but she disagreed!

Not to mention Jiang Cheng, even she doesn't think highly of Wen Yao.

As a result, Jiang Cheng agreed without saying a word.

Is it possible that Jiang Cheng is very optimistic about Wen Yao's popularity?

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