As soon as the notice arrives, good things begin one after another.

Yu Yanhui's notice has also arrived. There is no suspense about which college he will apply for.

Subsequently, the first round of the Dreamtime finals was finally broadcast on television.

This time it’s really awesome. In the past, Dreamtime performances would only be broadcast on Hedong Satellite TV. Now, it’s not only Hedong Satellite TV, but also Beijing Satellite TV and more than ten other satellite TV stations across the country.

With its excellent composition and touching lyrics, the song "When You Get Old" captured the hearts of audiences across the country on the day it was aired.

The traffic of Wangwa.com is also increasing day by day. The excellent user experience and the reward mechanism for previously registered users have caused a large number of users to begin to flock to Wangwa.com. The speed is so fast that even Zhou Hao cannot believe it.

Zhou Hao's eyes lit up when he looked at the tens of thousands of messages about Dream Era on Wangwa.com.

Why not create a celebrity post bar based on Wangwa.com?

Anyway, I have cut off Baidu MP3s, so why not cut off Baidu Tieba too?

Zhou Hao carefully analyzed the future Baidu Tieba. The future Baidu Tieba will rely on search engines, so the rules for creating Tieba are completely open. Not only singers, not just celebrities, any thing or noun can create a Tieba.

However, I don’t have a search engine to support me, so I can’t play with such a huge product. What’s more, I don’t have strong software and hardware support.

So Zhou Hao decided to open the Tieba function on Wangwa.com, which is currently limited to singers. In other words, when users listen to songs on Wangwa.com, each singer now has a secondary page belonging to him; now, Zhou Hao Hao wants to add another personal post bar for them, which can stimulate fans' enthusiasm for discussion and communication, which is equivalent to adding social attributes and further increasing user stickiness.

It just so happens that the domain name of Tieba is also owned by Zhou Hao...

Zhou Hao immediately called Guo Kaiyu: "Old Guo, I have a new idea. Listen to it. If you have any questions, wait until I finish talking."

Guo Kaiyu knew that his boss often had some bizarre ideas, so he immediately picked up a pen and paper, held his phone between his shoulder and face, and waited to record it. "

"Currently our users can only leave messages under the secondary page of each star. Although there are many such messages, each message is one-way closed and cannot form a social network among fans, so I want to develop a new one for fans. The function is quite a minimalist bbs, where they can discuss their idols, but it must not be as cumbersome as a forum."

Guo Kaiyu was stunned for a moment, "Boss, do you mean to open a minimalist BBS like this for every singer?"

"Yes."

Zhou Hao smiled: "This minimalist BBS only needs to support text and picture posting. In other words, we develop a template and then open one for each singer. It is different from those very broad BBSs. , each of our minimalist bbs has the most vertical positioning, which is the singer himself."

Kong Lingyu's eyes lit up: "Then letting the fans of each singer chat and discuss in the singer's bbs is equivalent to finding an Internet home for each fan of the singer?"

"Well, that's right." Li Mu smiled and said, "We're not called BBS, or something as vulgar as Internet Home. To put it simply, we'll call it Tieba."

"Tieba? What do you mean?"

"You should know about bars, right?"

Guo Kaiyu immediately became excited: "I understand! Boss, you are such a genius. How did you get your brain? If this kind of Tieba is developed and launched online, Wangwa.com will really become an online gathering place for fans across the country!"

Zhou Hao smiled: "Tieba is the first step to get involved in the community. You must pay attention to it and give me a product idea as soon as possible. I will take time to go to the provincial capital in the next two days and we will have an interview."

……

The day after the official version of "When You Get Old" was released, Dreamtime went to Beijing again, and from that day on, major radio stations played this song and the live broadcast went crazy!

This is a song that people from teenagers to decades can feel and resonate with, and the lead singer Pei Feihong is also a handsome guy. After being broadcast by so many TV stations, this song is not popular. No reason.

Soon, the entire mainland pop music circle was shocked by this band called Dreamtime. Before the first round of the finals was broadcast in Beijing, few people in the pop music circle knew about the four members of Dreamtime, "Promising Young Man" and "Blue Lotus". "When it was on the charts on several radio stations before, it didn't attract much attention from people in the industry.

But "When You Get Old" directly brought Dreamtime to the national audience. At this time, people in the industry discovered that Dreamtime was reflected in the pop music popularity charts of major radio stations, and their band occupied three places. location.

"When You Get Old" has topped all major charts across the country, "Young and Promising" has ranked second on most charts, and "Blue Lotus", which is also an inspirational song, is also in the top five.

In the current pop music circle, this kind of dominance has not happened for a long time.

The sudden rise in fame of "When You Get Old" stems from an infringement by Chi Guoguo.

It turns out that CCTV has a golden program called "Art Life", which mainly interviews some well-known domestic artists, and takes a warm and tear-jerking route. The most recent episode interviewed a very well-known singer. In this singer's memory of himself When my late wife was dead, the background music was "When You Get Old."

When this piece of music came out, it immediately had a perfect tear-jerking effect in conjunction with the provocative theme at the time, touching countless viewers. After the show was broadcast, countless people went online to search for this background music, and then focused on Dreamtime.

The playback volume of "When You Are Old" on Wangwa.com has increased exponentially, which has also led to an improvement in the data of "Nanshan Nan". Seeing the positive comments of countless netizens on the song "When You Are Old", I feel inspired Zhou Hao felt faintly proud.

"When You Get Old" has also hit the major music charts at an unimaginable speed. Now, among the top ten of the major music charts, four songs are exclusive to Wangwa.com, even though they have been pirated by countless websites. It doesn't matter, Zhou Hao's hunger marketing lets users know that Wangwa.com is the first website for Dreamtime music.

What Zhou Hao didn't expect was that the success of Wangwa.com would make Baidu's internal demonstration of the prospects of MP3 half a year ahead of schedule.

Baidu officially launched its mp3 search service in September 2002, but the project began to be demonstrated six months in advance.

Baidu has monitored that the volume of Internet users searching for music is increasing sharply. They have found that a large number of music search users are diverted to major pirated music websites through search engines. Baidu wants to retain these users to increase Baidu traffic and viscosity. Baidu mp3 It also came into being. As soon as it was born, it blocked almost all users who searched for music on Baidu.

At that time, other music websites were not well-known, and 80% of user traffic relied on Baidu search. Therefore, once Baidu blocked the destination of users at the source, it was equivalent to strangling them by the throat.

But this phenomenon does not exist for Wangwa.com. Users of Wangwa.com are directly converted through various promotions. Most users who visit Wangwa.com directly enter the domain name instead of going to Baidu to turn around again.

This time Baidu's internal demonstration strengthened Baidu's determination to do mp3 search. At the demonstration meeting, after the management who insisted on doing mp3 search published the data since the launch of Wangwa.com, the objections at the scene disappeared immediately.

Someone at the scene also said: "The development momentum of Wangwa.com is very strong. I have checked their publicity before and after their launch, as well as their product development, unique music, website operations and user retention rate. Combining their data, I can predict this The team’s prospects are very good, I suggest we just close it?”

A senior executive shook his head: "This team is too young and the services provided are too single. User retention will also be a problem in the future. If we launch mp3 search, their traffic will definitely decline sharply. I think once Baidu launches mp3 search and download , all websites in this field can basically be declared dead!”

I don’t know how he will feel when he sees that Wangwa.com is online in a few days...

The vice president of Baidu suddenly said: "Immediately organize a technical team to develop mp3 search in a closed manner, and strive to go online within three months. At the same time, we will also pay close attention to the development trends of Wangwa.com. If their traffic exceeds one million, let me know immediately!"

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