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Chapter 142 Dragon Country’s First Corporate Promotional Video
Various pictures show a factory environment that is completely different from what everyone knows.
The factory is neat and orderly with a beautiful environment.
"I didn't expect that in Dragon Country of this era, there are people who understand product promotion."
Among the hundreds of people watching the movie, there was a blond-haired, blue-eyed foreigner.
Others may not understand, but how could Joseph, a senior executive of a Western company, not see it?
What is Northern Machinery Company up to?
What was shown was not a movie at all, but a commercial advertisement.
Commercial advertising films are also called corporate videos in the West.
This type of publicity has just begun to become popular within Western companies.
It has not been fully popularized in the developed Western world.
Some people in the ancient Dragon Kingdom have already begun to do this.
It's really interesting.
After watching for a while, Joseph's expression turned serious.
The factory workshop of Northern Machinery Company has a professional assembly line that meets industrial standards.
Relying on specialized industrial assembly lines, Northern Machinery Company's production and manufacturing easement has reached a level that can be described as perfect.
The camera then shifted to another workshop.
The voice-over sounded at the same time.
The narrator introduced to the audience in a deep voice that the second production workshop was assembling the air fryers.
Northern Machinery Company specializes in the production of various types of household appliances, agricultural vehicles, industrial parts and electronic products.
The promotional video is not long, only twenty-five minutes.
After watching it, everyone looked at each other in surprise.
Everyone knew it was not a movie, but no one left. Instead, they watched it with great interest.
“Is this really our country’s factory?”
"What you said is complete nonsense. If it's not our factory, then it must be a foreign factory."
"My God, this factory is so advanced. It can produce so many products. How come I haven't heard of it before?"
"No wonder foreigners are scrambling to buy Northern Machinery's air fryers. Their production capabilities are truly extraordinary."
"I think even a state-owned factory with 10,000 employees cannot match Northern Machinery Company in terms of technical strength."
As everyone came out of the shed with a lingering look on their faces, Lin Kaifeng smiled with satisfaction.
Bai Ru reminded: "General Manager, is it time to let the second group of people in?"
Lin Kaifeng nodded.
The concept of commercial videos would not officially appear in Dragon Country until several years later.
At this stage, whether it is enterprises, factories, or government agencies, there is still no clear concept of promotional videos and commercial advertisements.
In response to this, Lin Kaifeng invited a professional film shooting team from the provincial capital, Jiangcheng.
Jiangcheng is not only a city of cars, but also a city of movies.
The first film studio in Longguo was born in Jiangcheng.
After decades of development, Jiangcheng Film Studio has become a veritable industry leader.
It has a large number of experienced creative and filming personnel.
Over the past thirty years, Jiangcheng Film Studio has produced hundreds of feature films and dramas, and translated hundreds of foreign films.
The time is short and the task is heavy. Only Jiangcheng Film Studio can produce a commercial promotional video that Lin Kaifeng is satisfied with.
In this era, every unit is short of money.
A few years ago, even if Lin Kaifeng had a great reputation.
There is no way the film studio would agree to let Lin Kaifeng shoot a corporate video.
Time passed in the afternoon.
Wave after wave of spectators walked into the pavilion.
Every time he comes out, he has an excited expression on his face.
The publicity gradually took effect, and Lin Kaifeng kept Bai Ru to be responsible for the on-site work.
A man returns to the interior of the exhibition center.
Everything is done to serve the commodity trading.
No matter how good the film is, if you can't attract foreign investors and sell the products, everything will be in vain.
"God! Why don't you just go and rob!!!"
As soon as Lin Kaifeng arrived at the booth, he immediately saw a foreign man in a suit yelling at the translator from the machinery company.
"What happened?"
Lin Kaifeng asked.
The translator said aggrievedly: "General Manager, I introduced the induction cooker to the foreign businessman according to your instructions. After I finished my quotation, the foreign businessman immediately became unhappy."
After taking a look at the sample induction cooker on the table, Lin Kaifeng said in English: "Hello, sir. I am Lin Kaifeng, the general manager of the machinery company. What is the reason that makes you dissatisfied with the price?"
The foreign businessman said bluntly: "The air fryer your company sold before had an FOB price of US$300. According to your staff, this induction cooker has the same function as the air fryer, but the price is US$500. It's too expensive."
Lin Kaifeng smiled faintly and said, "I'm afraid you misunderstood. The same functions our staff mentioned do not mean that the induction cooker can only fry or grill food. It's a translation error."
Immediately, Lin Kaifeng started the introduction from the beginning.
The induction cooker used as a sample was a sudden idea of Lin Kaifeng.
One of the samples that was hand rubbed over three days.
In later times, induction cookers would definitely be a common item.
In this era, induction cookers have unprecedented market profits in overseas markets.
Now that he has come to the Canton Fair, it is impossible for Lin Kaifeng to do only one or two things.
Purchasing some production materials is only a small purpose.
Exchanging disposable chopsticks for the island country's ham sausage filling machine is not a big deal for Lin Kaifeng.
Through some concept products, collect a part of the deposit in advance.
By collecting orders in advance, the machinery company's financial reserves can be increased.
Use other people's money to do your own product research.
"Sir, please allow me to demonstrate it to you on the spot."
“The way to use and cook with an induction cooker cannot be compared with an air fryer.”
After he finished speaking, Lin Kaifeng bent down and took out a large frying pan.
Plug in the power supply and start the induction cooker.
Whether it is an air fryer or an induction cooker, they are definitely high-tech products in the eyes of others.
For those who know the business, there is no technical content inside the two products.
Compared to air fryers, induction cookers are simpler to manufacture.
A large copper coil is created by wrapping a thin copper wire around it.
The alternating current circulates inside the coil, gradually generating an electromagnetic magnetic field.
The coil is affected by the magnetic field and generates heat energy.
The principle of making an induction cooker is so simple.
The so-called numerous functions refer to the fact that Lin Kaifeng installed an integrated circuit chip inside the induction cooker.
In the field of semiconductor chips, the domestic semiconductor industry has always maintained a development scale that is on par with that of foreign countries.
Although large-scale mass production is not possible, small-scale production and supply can still be guaranteed.
last year.
After several years of research and development, domestic semiconductor research departments successfully copied the 8080 semiconductor chip from abroad.
With the chip, it is not difficult to produce an induction cooker that looks high-end.
Route the wiring, set up heat dissipation vents, and equip it with a simple induction heating device.
It is enough to dazzle foreigners.
"The induction cooker has multiple functions, including frying, stir-frying, deep-frying, and adjusting the energy and shutting down at a fixed time. Its safety is beyond doubt, and its convenience is world-class."
While demonstrating, Lin Kaifeng introduced the technical features of the induction cooker to foreign businessmen.
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