Return to 78: Why are all the Americans panicking about doing scientific research?

Before setting off, Lin Kaifeng made an induction cooker sample by hand.

The reason for displaying the induction cooker at the Canton Fair is mainly to raise funds for research and development and production.

The induction cooker is different from the air fryer and is a technological product to a certain extent.

A corresponding semiconductor chip needs to be installed inside each induction cooker.

Expand the induction cooker production line and purchase chips in large quantities.

Training relevant production line workers requires money in all aspects.

In view of this.

Lin Kaifeng adopted the most common method of reservation sales in later generations.

Crowdfunding in disguise.

By displaying samples, we attract a large number of ordering personnel and collect deposits of varying amounts from them.

Use the money for your own production and research.

Borrow chickens to lay eggs, use foreign funds to produce your own products.

Then sell it to foreigners and happily collect the balance payment.

This strategy is not only widely used in the field of commodity sales, but also in future real estate sales, the same routine will be used.

Never expected it.

Best Buy Group's purchasing staff will appear here.

And they want to buy in large quantities right away.

"Mr. Lin is right. I am indeed a buyer for Best Buy."

"As long as your company agrees to our request, we can start further negotiations."

Joseph was confident that he could convince Lin Kaifeng to agree to the conditions he proposed.

As he himself said.

Best Buy Group is completely different from traditional retail companies.

Traditional retail enterprises are mainly Wal-Mart, which sells all kinds of general merchandise including electrical appliances.

Best Buy Group only does one business, electrical appliances.

The company has just undergone a drastic restructuring.

By cutting traditional sales staff in half, the number of sales staff in retail stores across the United States has become very small.

Immediately afterwards, the company adjusted the salaries of its sales staff.

Cancel the commission system and adopt a full monthly salary system.

in other words.

Best Buy's shopping guides will not chase consumers to introduce home appliances with higher commissions. Instead, they will introduce home appliances that consumers really need from a more professional and objective perspective.

If the consumer does not need any assistance, the shopping guide will stand at a distance from the consumer.

I won't take the initiative to approach and chat with people.

Shopping guides will only come and introduce them to consumers when they need them.

In addition to adjusting the number of internal employees and sales methods, Best Buy has also adopted a groundbreaking cost-reduction strategy.

Place large orders from suppliers to reduce the purchase price of goods.

The large-scale purchases mentioned here refer to cash and spot goods.

You pay the amount you order.

Only if suppliers can make money will they have the motivation to significantly reduce the selling price.

And because it is a large-volume purchase, Best Buy pays great attention to product quality.

Sending specialists to supervise production is an important ordering link for Best Buy.

"OK, no problem."

Lin Kaifeng agreed readily.

"Mr. Joseph, there are too many people here, why don't we go outside and talk?"

"can."

Lin Kaifeng's frankness did not surprise Joseph.

Then, the two left the Canton Fair Exhibition Center together and came to a quiet place outside.

"How many air fryers and induction cookers does your company plan to buy? Can you give me an approximate number first, so that I can estimate the best price for you."

"We have ordered 200,000 air fryers and induction cookers from Best Buy. I hope Mr. Lin can understand that your Dragon Country's products do not have any international competitiveness now. In order to be recognized by our consumers, we need to do OEM processing."

After hearing this, Lin Kaifeng was silent for a few seconds.

"Mr. Joseph, do you mean that the 200,000 induction cookers and 200,000 air fryers supplied to your company need to be labeled with your Best Buy logo?"

Joseph said calmly: "Mr. Lin knows how to design commercial videos for the company, so he must have a certain understanding of the current world business landscape."

"The Chinese people have all kinds of complicated emotions towards imported goods. The influx of a large number of goods from foreign countries into the United States has displeased the Chinese people, and the business community has reached a point of deep hatred for imported goods."

"If your company's products are not produced under OEM and do not carry the Best Buy logo, it will probably be difficult to sell them even if they are put on the shelves of Best Buy."

Joseph used the directness that is unique to Americans to explain to Lin Kaifeng the competitiveness of Dragon Country's products in the international market.

It is undeniable.

Longguo has a large number of export products, but these export products are generally primary industrial products.

The vast majority are exported to third world countries.

Joseph represents Best Buy, one of the leading home appliance chain stores in the United States.

The buyers are no longer just poor people in the third world.

The richest American in the world.

The traditional manufacturing industry in the United States has been almost squeezed out by the companies and products of the Japanese countries.

While the American people are using products from the island country, they are constantly cursing the products.

A small island country has caused the American people to lose confidence in their country's manufacturing industry.

If the products of the Dragon Country appear in front of the American people, they will demonstrate superior performance over the products of the Island Country.

How will the American people feel?

What will the business community do?

We must let the people accept imported goods from overseas and let the business community turn a blind eye.

Air fryers and induction cookers must be labeled with the Best Buy logo.

It arrived in the United States after being processed by Longguo.

"Mr. Lin, I understand your feelings. If I were you, I would not easily accept this request. But I must give you a piece of advice. Only by doing this can you sell your products to the United States and make a profit for both you and me."

"If this is the case, I'm afraid there will be limited room for price reduction."

Lin Kaifeng quickly weighed the pros and cons in his mind.

Even if he has thousands of skills and abilities.

Some practical problems cannot be solved by Lin Kaifeng alone.

Joseph's words were very direct, and any Dragon countryman who heard them would find them extremely harsh.

But such harsh words represent an extremely cruel reality.

Longguo's home appliances are indeed not competitive in the international market.

A large number of domestic electrical appliances appear at the Canton Fair every year.

Including electric fans, black and white TVs, and radios.

The foreign merchants who purchased these electrical appliances were all from the third world.

They are all poor guys.

"If there is no problem with this, Mr. Lin, can you give me a rough quote?"

As an important executive of Best Buy, Joseph is well aware of the market prospects of the two products.

We will have a clearer idea of ​​how to make the proud American people and business community accept their existence.

After being labeled as Best Buy, the products become OEM products that American companies place orders on to foreign companies.

Although it sounds a bit like trying to cover up one's own faults, it can solve a lot of big problems.