Return to 78: Why are all the Americans panicking about doing scientific research?

"Advertise on TV nationwide? General Manager, this will cost a lot of money!"

"Isn't it a bit too wasteful not to do this?"

Zhou Weidong never expected that Lin Kaifeng would be so courageous.

The cost is about five hundred yuan just for advertising in newspapers.

Once it is put on TV, the price will definitely double or triple.

There are probably as many television stations as there are large cities in the country.

Based on the calculation of 200 companies, it would cost at least hundreds of thousands to run a commercial advertisement.

Lin Kaifeng said: "Weidong, you are now the acting head of the sales department, so you should look at the problem from the perspective of the head of the sales department."

"What is the sales department? It is an important department for a company to make profits. In other words, the question you should consider is how to maximize the effectiveness of advertising, not how much money to spend?"

“In business, you must first give, then you can gain.”

"What our company lacks now is not money, but corporate reputation."

“Our top priority is to let the people and enterprises and institutions across the country know us and what products our company has in the shortest possible time.”

Immediately, Lin Kaifeng started on-site teaching.

The development of Northern Machinery Company is now in full swing.

Various commodities have achieved unprecedented sales results.

However, its popularity is still limited to the province and some foreign businessmen.

The company currently has two large branches, one that manufactures industrial products and the other that specializes in the manufacture of electronic products.

Exporting to earn foreign exchange is the company's main development method.

While earning foreign exchange, we cannot give up the domestic market.

After more than a year of development, the demand for agricultural vehicles in the province's vast rural areas has approached saturation.

In the short term, the demand for agricultural vehicles from local communes, collective enterprises, and production teams will not be too strong.

In this case, machinery companies need to continue to expand the market.

Set your sights on other provinces and cities.

As economic restructuring continues, a large number of prosperous and favorable situations have emerged in various places.

It is no longer taboo for farmers to engage in sideline production.

On the contrary, relevant departments have repeatedly promoted the benefits of running a side business.

Encourage all production teams and communes to vigorously establish collective enterprises.

Find a way to support yourself, break the old ideas, and develop various production and operations according to local conditions.

No matter what kind of production and construction, transportation vehicles are an indispensable part.

The demand for agricultural vehicles in various towns, communes, and production teams is unprecedentedly strong.

Spending money to promote the reputation of your company and products is a sure win.

By broadcasting commercial advertisements, people from all over the country can have a comprehensive understanding of Northern Machinery Company as soon as possible.

Subsequently, Lin Kaifeng will form a special expatriate team.

Started building offices and sales outlets across the country.

Build a huge commodity channel network.

We have to sell agricultural vehicles and motorcycles.

By the end of the 1970s, a large number of foreign products flooded into the country.

Motorcycles have become the most popular means of transportation and production among young people.

In 80, the domestic motorcycle production was only more than units per year.

By the mid-90s, motorcycle production had increased two hundredfold.

By laying a good foundation for the sales network in advance, Northern Machinery Company will definitely be able to get the biggest piece of the motorcycle pie.

In response to the surge in the number of motorcycles in the country and the increasing number of traffic accidents involving motorcycles, Longguo issued the first ever ban on motorcycles in 85.

Formal standardized management of motorcycles.

"General Manager, you are amazing. You think so far ahead."

Zhou Weidong showed an expression of admiration.

The method of spreading the word of mouth and spreading the word among people is too slow to build the reputation of a machinery company.

Lin Kaifeng still thinks long-term.

We will launch television advertising campaigns across the country in one go.

It is estimated that within less than half a year, people all over the country will know about a unique company called Northern Machinery Company.

Capable of producing various commodities that are in short supply in the market.

Lin Kaifeng said calmly: "Next, I will assign you an important task. Whether this task can be done well is directly related to whether the word "agent" above your head can be removed."

"Please rest assured, General Manager. I promise to complete the task."

Zhou Weidong assured firmly.

I vaguely guessed what kind of job Lin Kaifeng was going to assign me.

"The general manager is planning to arrange for me to lead a group of people to take advantage of the favorable trend of TV advertising and set up sales points for the company's products across the country, right?"

"clever."

Lin Kaifeng sat back in his seat, crossed his arms and said, "Since the company's restructuring, it has never taken the usual path. Even if it sets up a sales point, it must be clearly distinguished from other state-owned enterprises."

"The decoration of the sales point must be of uniform specifications, not only the appearance of the sales point, the internal layout, but also the clothing of the sales staff."

"In addition, the function of the sales point is not only to sell agricultural vehicles and motorcycles, but also to be responsible for after-sales maintenance, after-sales repairs and provide technical guidance."

Lin Kaifeng remained calm and instilled the concept of future 4S stores into Zhou Weidong.

After listening for a while, Zhou Weidong took out a notebook and a pen and recorded every word Lin Kaifeng said in detail.

An hour later, Lin Kaifeng picked up the water cup and took a sip.

Signaled Zhou Weidong that he could leave.

"Weidong, you'd better prioritize the things I tell you to do, one by one."

Lin Kaifeng specifically told Zhou Weidong to do the work one by one and never rush things.

Once you pile everything on top of each other, mistakes are likely to happen.

Let’s sort out the advertising issue first.

After returning, find a few smart salespeople and brainstorm the content of the advertisement.

It is necessary not only to increase the company's product awareness, but also to allow people across the country to understand Northern Machinery Company in the most intuitive way.

Northern Machinery Company has now developed into a modern company.

Now that leaders of all departments are in place, Lin Kaifeng no longer has to do everything himself as he did in the past.

Some things that are not particularly important can be handed over to the people below.

A month later, everything was being implemented in an orderly manner.

Joseph returned to the United States and successfully persuaded the board of directors of Best Buy Group.

A formal processing order worth US$120 million was placed with Northern Machinery Company.

All air fryers and induction cookers produced by the machinery company must be labeled with the Best Buy Group trademark.

At the same time, the company's expansion work is also proceeding in an orderly manner.

The dormitory building of the internship base, which was personally supervised by Lin Kaifeng, was completed first.

In the second week after the completion of the project, Lin Kaifeng invited the Polytechnic University to inspect the project.