Rebirth 07 Becomes the First Internet Celebrity.

The fabric is determined, the pattern is made, and the sample is made. As for the size, Jiang Xue makes her own size for the sample. After putting it on, she asks the assistant to take pictures from multiple angles to show the effect of the garment.

The clothes were taken off and given to other people to wear. Jiang Xue made some suggestions on the clothes based on observation.

Some problems found and immediate corrections.

The sample clothes were made into many versions based on the sleeve length, total length, neckline, and stitching, and adjustments were made. Men and women of multiple heights and weights tried them on before the final version was determined.

Take the two colors of clothes in the size that are suitable for Wendi from the sample clothes, and ask the assistant to send the clothes to Wendi's team for photos and put them on the shelves.

Wendi also keeps up with the promotion of her blog, focusing on promoting the quality and texture of her clothes, which is not inferior to those of big brands.

Jiang Xue made eight sizes of this T-shirt.

Available in sizes S to 5XL for both men and women.

The colors are white and black.

The price is 99.

The factory price, including packaging, is less than 30 yuan.

For a simple T-shirt, this price is considered a relatively expensive factory price.

However, because the fabric used is heavier in weight, the raw material cost is more expensive.

For the first batch, Jiang Xue ordered fabrics for 5,000 pieces of clothing and planned to make 5,000 pieces first.

When recruiting other people, Jiang Xue asked Zhou Qiming to hire a customer service representative and a packager, and purchase a computer printer. From now on, all the clothes produced by the factory and sold on Wendy's online store will be mailed directly from the factory to the customers, thus saving the transportation cost.

Of course, two people are definitely not enough, and we will adjust and increase the number gradually later.

Jiang Xue is not in charge of these things.

Wendi was very quick and had new products in the store the next day.

Before the blog post was published, old customers who followed the store discovered that Wendi’s store had new products!

I opened it without stopping and found it was a summer top.

Two classic colors: white and black.

It's just too plain.

The product photos are ordinary, but the texture looks very good.

As for the price, 99, some netizens think it is a bit expensive, but it is acceptable.

As an old customer who has plenty of money and trusts Wendy's store, he placed an order based on his daily wear size without much consideration.

As for the bulk goods, the workers are still making them.

The online store here has sold more than 50 items on the first day.

The customer service staff is not very skilled in making orders, and they work with the packing staff to conduct secondary packaging quality inspection on the products. According to the size taken by each customer, they print the express delivery notes, pick, pack and ship the goods.

By the time Wendi updated her blog, the organic sales on Taobao had reached nearly 200 units.

After the goods were in large quantities, Jiang Xue asked the operation department of Netstar Media to find several clothing promotion bloggers who were suitable for this type of clothing to place orders, post pictures on Taobao, and post on forums to unlock various wearing occasions.

At the same time, the operation department also contacted many wild bloggers with whom it had cooperated before or had not cooperated before, and sent out cooperation applications.

Plus Wendi’s blog promotion.

The continuous promotion of cooperating bloggers,

It took less than ten days to sell 5,000 pieces.

There are twenty workers. Zhou Qiming was worried that there would be no goods to work on before the work started. Now he is working non-stop but still cannot finish the work.

Then we need to recruit people, and if there are not enough machines, we need to buy more machines.

The number of lathe operators has increased from more than 20 at the beginning to 30 and then 50. The factory, which originally seemed large and empty, is now packed with people working in full swing.

Because in addition to the large-scale round-neck white T-shirts, there are also some other items from Wendy’s previous store.

The fabric for the V-neck T-shirt that Jiang Xue customized has not arrived at the factory yet, but she has already arranged for the factory to produce another version of the V-neck T-shirt using the fabric that is in stock.

Yes, V-neck T-shirt, Jiang Xue made two fabric versions.

Genuine or alternative

After the V-neck T-shirt samples came out, Jiang Xue had already thought of a plan.

A new online store was opened under the name of Jiang Xue Studio.

Jiang Xue placed the order for these 10,000 pieces with the factory in the name of her studio.

Follow the normal order and payment process.

Jiang Xue plans to release this product using Jiang Lai's account as the first product in her online store.

This time she brought a camera with her and wore the sample clothes directly and asked her assistant to take a series of photos according to her requirements.

The photos were sent back to the team staff in City S.

Start pre-promotion.

When making patterns and looking for fabrics, Jiang Xue asked her assistant to take videos and photos.

Then I recorded in detail everything from determining the product to be made, inspiration, pattern, including finding fabrics and customizing fabrics.

A series of processes.

The assistant handed all the materials to the team, and about two days later, a vivid blog post was published on Jiang Lai's blog and some forum accounts.

A video vlog recorded in cooperation with Jiang Xue.

It has raised everyone's expectations.

The main theme of the vlog is the difficulties encountered along the way in making this T-shirt.

Watching the video of Jiang Lai searching for fabrics in one city, one factory, and one store after another makes the viewers as anxious as the person filming the video.

Then make the pattern again and again.

correct.

You can get a more intuitive feel of the workload from the video.

He Jianglai works seriously and has a professional and demanding attitude.

The final product is stunning.

The effect on the upper body is beautiful.

The style is lazy and casual.

The style is also indispensable in summer, classic and versatile.

I want the same thing as in the video! This is the voice of everyone who watched the video.

In fact, through Jiang Xue's editing, what happened in recent times gives people a feeling that the final product was finally produced after going through a lot of hardships and being very strict.

Jiang Xue's face still did not show in the video, but her voice was heard.

Netizens made the usual guesses about Jiang Lai’s appearance.

Some say that a woman is a great beauty just by looking at her temperament, figure and voice.

A group of people stood up and said that if she was a beauty, she would definitely not be afraid of showing her face in front of the camera, so she must look ordinary.

Related discussions can be found under almost every blog post of Jiang Lai.

Netizens originally thought that since it took so much effort and trouble, the price of this T-shirt would probably be very expensive.

Jiang Xue finally announced the price

New products have a 109 yuan discount when you spend 30 yuan or more. Each person can only get one exclusive coupon. After the discount, this T-shirt costs 79 yuan.

This price was mentioned in the video just to give back to the fans.

Not much profit.

The tone is sincere.

Most netizens are willing to believe Jiang Lai.

So the customized fabric has just arrived and the product has not yet been made.

The online store has opened pre-sales, and the products will be put on the shelves at 8 pm, with the first wave of 6,000 pieces.

With Jiang Lai's appeal and a lot of preparation, everyone expected that the dress would cost more than 79 yuan, but the price of yuan including shipping made everyone feel it was worth it.

It only took one day to sell more than 6,000 pre-sale items off the shelves.

This shocked many people in the clothing industry who were paying attention to this matter.

Jiang Lai has already said that the bulk goods have not been produced yet and the delivery cycle will take 7-15 days. These people who buy clothes actually agree to this!!!

This means getting the order first and then producing to minimize losses. This is different from the usual model.

At the same time, I feel that Jiang Lai’s ability to mobilize people is really amazing.

So many people are willing to believe her.