Rebirth 07 Becomes the First Internet Celebrity.

With the new autumn and winter styles coming out, Jiang Xue simply showed her face in the modeling photos.

The most obvious result of the surge in sales at Jianglai stores is that the factory output can no longer keep up.

Some orders are outsourced.

Jiang Xue acquired two more clothing factories under the name of Netstar Media.

The orders for machines and workers are complete and will be put into production immediately after the acquisition.

The number of fans increased and the store sales soared.

That month, Jiang Lai's women's clothing store became the third largest women's clothing store in the world.

At the end of September, Jiang Xue’s team received good news.

They signed up for the Juhuasuan package.

Juhuasuan was launched in 2010. Because it requires merchants to lower their prices, the discounts are very low. They have applied many times but have never been able to get a discount.

Maybe it’s because of the sales growth during this period that the event was reported.

The event newspaper showed a pair of wide-leg jeans.

The original price was 159, but the sales volume after it was put on the shelves was not high, only more than .

The Juhuasuan event is 95.4% off, and the discounted price is including shipping, which is not cheap.

But the next hundred.

Considering Jiang Xue’s overall store reputation, this price is considered very reasonable.

The team immediately had a dispute over inventory preparation.

Most people recommend having three to five thousand pieces.

Because I'm not sure how much it will sell for.

Finally, Jiang Xue looked at the sales of other brands in the past, combined with the collection of her own store, and added purchases, so that the factory had 10,000 pairs of pants in stock.

At the same time, we have sufficient stock of straight-shoulder long-sleeved T-shirts and jackets to match with pants.

In October, we started preheating one week before Juhuasuan.

Weibo started to repost the lucky draw event, offering a chance to give away 50 pieces of clothing. Jiang Lai’s fans increased by tens of thousands.

One day before the event starts, old customers will be notified via text message and given coupons.

In addition to the above, the overall store is optimized to highlight the brand sense.

Product details are optimized to highlight the sense of quality.

At the same time, Jiang Lai’s account released multiple outfits of this pair of pants, asking everyone to pay attention to the event date.

Whether it is Jiang Lai’s reputation or the price of this pair of pants.

They are all good, so they attracted a lot of attention from fans.

Be prepared.

The activity time is up.

The system sound of the store's transaction never stopped. The 15,000 pieces of inventory reported for the event were sold out and taken off the shelves before the end of the day.

The member of the team responsible for inventory was so angry that he slapped his thigh, thinking that the inventory reported for the event was too low.

No one, including Jiang Xue, expected to sell so much in one event.

The number of items and total sales have refreshed the data of the clothing category in all previous Juhuasuan events.

For this product alone, the pit fee was 1,000 yuan, and the direct train fee was nearly 50,000 yuan on the same day.

It received more than 200,000 traffic and over 100,000 visitors.

The transaction amount through Alipay, excluding those for items that have not been shipped and refunded, is still more than 1.3 million.

Just a pair of pants!

You should know that on the day of the event, apart from these pants, many other products that were not on sale were also sold.

Especially the matching tops and jackets that go with the matching pants in the product photos.

The sales of other popular clothes in the store have increased significantly compared to daily sales.

For the first time, their store’s total single-day sales amounted to over two million.

The whole team is in high spirits.

Jiang Xue promised to double the year-end bonus.

At the same time, everyone is required to take the follow-up work seriously. Jiang Xue has only three requirements for the future development of the store: 1. The design must keep up with the trend, 2. The supply chain must be flexible, and 3. The logistics must be very fast.

Employees in various positions immediately became busy.

Mobilize people and horses to ship the goods in full swing.

At the same time, the spot inventory was insufficient. Fortunately, we had our own factory, so we immediately stopped other work and replenished the shortfall in inventory.

Jiang Xue knew that the era of traffic and the era of single product hits had arrived.

This is just the beginning, it will become even more popular in the future.

A meeting was immediately held for senior management, and all the company's personal C stores and Tmall stores were actively preparing for the upcoming Double Eleven.

Actively sign up to participate in official activities.

At the same time, we provide training and company technical support for a series of in-site supporting marketing such as through trains and diamond booths.

For offline layout, Jiang Xue flew directly to the city where the factory was located in mid-October and held a meeting with the management to discuss a set of solutions on how to improve delivery time without hoarding a lot of inventory.

Finally, it was decided that the supplier would prepare the grey cloth, and several factories would prepare the materials but not the funds, so that they could make the ultimate products in the future.

We also cooperate online to produce single products and create a hot-selling model.

If a style does not sell well, the extra fabric can be used to produce the next new style, avoiding wasting processing costs.

In addition, once the design and auxiliary materials are finalized, the garment can be made within one day at the earliest.

This way, the production volume can be determined based on sales volume, which not only saves overall costs and avoids unsold inventory, but also does not extend the delivery time.

At the same time, the company began to recruit talents in big data to create user portraits based on consumer data, find patterns and capture popular hotspots, and help the company develop new products.

At the same time, recruit more design talents.

The general direction was decided, and the rest was handed over to the people below to implement. Jiang Xue flew back to Beijing.

When I arrived at Kyoto Airport and was waiting for the bus outside, I met Cui Ziqian, whom I had met once before.

The other party saw her, raised his eyebrows and called out, "Assistant Jiang."

Jiang Xue also recognized him and greeted him politely, "Hello, Mr. Cui."

The employee who was with him was an assistant. When he saw that Jiang Xue and the others knew their boss, he immediately asked:

"It's really great to meet someone I know. The car that came to pick us up had a traffic accident on the way and couldn't make it. If we take a taxi, we have to wait in line for a long time. Do you want to take a taxi back or do you have a car to pick us up? Can you give us a ride?"

"Is it okay? Assistant Jiang?" Cui Ziqian also asked.

Jiang Xue came with her assistant, and the company car came to pick them up. While they were talking, the car stopped next to everyone.

The other party was someone Jiang Xue knew and had a cooperative relationship with, so since he asked for help, it was difficult for Jiang Xue to refuse.

He invited the two people to get in the car together, asked them where they were going, and then instructed the employee who came to pick them up to drop them off first and then himself.

Assistant Jiang Xue was feeling airsick and feeling uncomfortable, so Jiang Xue and the other two sat side by side in the back seat.

Cui Ziqian's assistant sat in the middle, while Jiang Xue and Cui Ziqian sat on both sides.

Jiang Xue looked at Cui Ziqian who was standing between them. The other person looked to be around 27 or 28 years old, and his appearance made Jiang Xue feel a little familiar.

I can't remember who he looks like for a moment.

After they sat down, the car started and Cui Ziqian's assistant thanked Jiang Xue.

There was still some distance to go before Cui Ziqian took the initiative to ask Jiang Xue, "I went to your company a few more times, but why didn't I see Assistant Jiang?"

"I'm still a student. I'm interning at Blizzard Capital during the summer vacation. I'll finish my job after the summer vacation." Jiang Xue replied.

"Oh~ Are you still a student? Which university in Kyoto are you studying at?" The sound of "Oh" was meaningful.

"Beijing University." Jiang Xue replied.

"What a top student." The other assistant exclaimed.

Jiang Xue smiled politely.

"Boss, Assistant Jiang is in the same school as you."