Siheyuan: I am different He Yuzhu

After the father-in-law and son-in-law finished talking about the water supply project, He Yuzhu said, "Dad, why didn't you mention my suggestion to me to set up a retail business in Hong Kong?"

"Xiao He, Dad, when I first went to Hong Kong, I also conducted a survey on Hong Kong's retail industry. Through the survey, I found that the competition in Hong Kong's retail industry is very fierce, and the profit of the entire industry is very thin. There are small grocery stores everywhere. In comparison, the profit earned from investing in the retail industry is not as much as that from opening a factory! So I did not invest in the retail industry." Lou Bingcheng explained with a smile.

"Dad, I'm not asking you to invest in the traditional retail industry, but a type of shopping mall in the West called a supermarket. This type of shopping mall only needs to put things on the shelves, mark the prices of the goods on the shelves, and let customers choose the goods they like according to their own needs. This way, a large number of salespeople can be saved. You only need to arrange cashiers at the exit, and customers can leave the supermarket with their goods after they have paid. We can call this type of supermarket a supermarket."

"We can open supermarkets in various areas of Hong Kong, and then, under the guise of opening supermarkets, we can take the opportunity to buy land in various parts of Hong Kong. Once such large supermarkets are formed, they will have a great impact on the surrounding population and attract a large number of people. With a large flow of people, other shops developed on the land will naturally be occupied by merchants. This means that when we open a supermarket, we own a large commercial district. Of course, we only rent these shops and do not sell them. The ownership must be firmly in our hands. These shops will bring us a steady stream of cash flow."

"Originally, the capital required to invest in this kind of commercial real estate would be very stressful, but don't you happen to have a bank under your name? With Hang Seng Bank, you don't have to worry about the capital problem. You can boldly and confidently acquire more land with better locations. As long as the project is established, the funds from the supermarket and merchandise rental can pay back the bank interest, and then you can snowball and expand your business."

“Once the supermarket is established and has an influence on Hong Kong’s retail industry, we can then move into the upstream supply chain. We can find some factories to produce goods according to our requirements. This way we can control the quality of the goods and increase the profits. As long as we can run the supermarket well, it should not be a problem to easily earn tens of millions a year.” He Yuzhu spoke out all his fantasies about the supermarket in one breath.

After listening to He Yuzhu's idea, Lou Bingcheng asked, "What if someone secretly hides something on their body and takes it away without paying?"

"On the one hand, we can set up security guards at the door to check the receipts of customers coming out of the exit, which can deter those customers with bad intentions. On the other hand, we can gather together those goods that are smaller in size and easy to hide on the body, and have the salespersons sell them in the traditional way. For those larger goods, they will be placed on the shelves. This can reduce the losses caused by those who behave improperly to a certain extent." He Yuzhu responded with a smile.

Lou Bingcheng looked at He Yuzhu with a complicated expression, and then said: "Xiao He, why don't you stop being a factory manager in Sijiu City and come to Hong Kong with me. Together, we can definitely sweep across Hong Kong. By then, you will be the He Bancheng of Hong Kong."

"Dad, you don't have to persuade me. If I wanted to make money, I would have followed you when you suggested that we go south. I really don't have any idea about money. Although I made a lot of money through some means before, it was because if I didn't have money, I would worry about money and I couldn't do what I like as I please. But now the money in my hands is enough for me to spend for several lifetimes. I don't need to worry about money anymore. I can do what I like freely according to my heart, and my biggest goal in this life is to contribute to the prosperity of the motherland. And it's not just me. Big Boy and the others don't have to worry about money in this life. They can all follow their inner thoughts and do what they like."

At this point, He Yuzhu paused, and then said with a deep face: "Dad, our nation has been bullied by foreign races for more than 1841 years since 100. Although we have stood up again, our country is still very weak and needs to develop little by little to become truly strong. I want to make my own contribution to the country's strength. When our country is strong, we can wash away the humiliation that has lasted for a hundred years. For example, you are in Xiangjiang, which used to be our land, but now it belongs to John Bull. If our country is not strong, the land that has flowed out like Xiangjiang will never return to the embrace of the motherland."

After listening to He Yuzhu's words, Lou Bingcheng looked at He Yuzhu and couldn't help but his eyes became moist. He choked up and said, "Xiao He, I really didn't expect you to have such a noble idea. Dad shouldn't have asked you to follow me to do business."

"Dad, you gave up your comfortable and affluent life in Beijing and traveled thousands of miles to Hong Kong. Aren't you trying to contribute to the development of the motherland? There is no high or low patriotism. Although some ordinary people may only be able to do an ordinary job throughout their lives, it does not mean that they do not love the motherland just because their contribution to the country is small. It is precisely the hard work of every ordinary person that can support the foundation of a country's prosperity and strength. It does not mean that those with great abilities are not important. If every ordinary person is compared to a drop of water, then those with great abilities are the factors that can gather these and form stormy waves."

"As the saying goes, a bad soldier is as bad as a bad general. When the Japanese invaded us, although the skinhead army also put up a tenacious resistance, the decision-making level of the skinheads was not good, which made it very difficult for us to fight and led to the loss of half of the country. But after defeating the Japanese, less than 6 years later, we were able to fight back and forth in the Korean Peninsula and the prosperous America. You know, many of the troops were originally skinhead troops!"

"Xiao He, you are right. You are contributing to the country's development and construction in Hong Kong. Then dad will help the country produce more goods in Hong Kong and earn more foreign exchange for the country so that the country can buy more machinery, equipment and advanced technology." Lou Bingcheng said excitedly after hearing He Yuzhu's words.

"Dad, I suggest that when you go to Europe to inspect TV production lines, you can go to the Netherlands in Western Europe. I seem to have read in the newspaper that there is a very powerful company called Philips in this country. See if you can buy a TV production line from this company. It is best not to buy the most advanced one. TV production lines with too advanced technology have high technical requirements for employees. If not, you can go to John Bull's home country to have a look. By the way, if the TV production line can be successfully purchased, I suggest that you purchase some of the electronic components that can be produced in the mainland from the mainland, so that it can be regarded as helping the country export goods and earn foreign exchange."

"Xiao He, your suggestion is good. I will consider it carefully. Xiao He, the market size of Hong Kong is relatively small, and we will eventually have to sell to other countries in the world. How do you think we can make our televisions bigger and stronger?" Lou Bingcheng looked at He Yuzhu seriously and asked.

He Yuzhu thought for a moment and said, "Dad, after buying the ready-made TV production line, your factory will only have the initial production capacity of TVs, but it doesn't mean that it will be done once and for all. After mastering the technology of the TV production line, you need to arrange technicians to study the future development direction of TVs, so that you can keep up with the pace of other TV manufacturers. When other TV manufacturers launch new TV products, you can also follow them to produce similar products. For example, the future development of TVs will definitely be towards larger screens. If other manufacturers start to produce 15-inch TVs, but your factory can only produce 12-inch TVs, then your products will definitely have no competitive advantage."

"In addition to product iteration and updating, we also need to pay attention to the quality of TVs. In today's society, TVs are very important appliances for a family. If the quality of a TV is not good, it will give customers a very bad shopping experience and cause very bad publicity for the company's reputation, so we must pay close attention to the quality of TVs. However, even if we pay more attention to the quality of TVs, if more TVs are sold, quality problems will inevitably occur. At this time, remedial measures are needed, that is, after-sales service for TVs."

"What does after-sales service mean?" Lou Bingcheng asked curiously.

"After-sales service refers to the various service activities provided after the goods are sold. After-sales service is also a very important part. Good after-sales support can enhance consumers' trust in the brand and promote word-of-mouth communication. For example, if a customer buys a TV produced by our factory and it breaks down, we can provide customers with timely and convenient after-sales service and help customers repair the TV in a very short time. Then, when customers talk about our TVs, they will not worry that our TVs will have problems, because even if there are problems, the manufacturer will solve them. In this way, over time, the reputation of our TVs in the hearts of customers will get better and better."

"I understand what you said. What you said is very similar to the warranty period I tell customers when I sell cars. So how can we provide good after-sales service for TVs?"

"The after-sales service of TVs is similar to that of cars. First of all, a certain warranty period is required for the products sold. During the warranty period, if any quality problems are caused by non-human factors, the manufacturer will be responsible for repairs unconditionally. If the repair is not good, the customer will be provided with a new one. Secondly, if the TV has quality problems after the warranty period has expired, the manufacturer will still provide repair services, but will charge for the replacement parts. However, the manufacturer will only charge for the replacement parts, not the labor costs of the replacement parts. The parts charges should be as low as possible, and it is best to charge customers at cost price."

"Xiao He, you suggested to me that labor costs should be included in the car repair charges, why don't you include labor costs in the TV repair charges?"

"Dad, a car costs tens of thousands of Hong Kong dollars. People who can buy cars are rich people. They don't care too much about these charges. What they care about is the experience of the service process. Televisions are ultimately for everyone, especially ordinary people. When ordinary people repair things, what they care most about is the price. So if you want them to accept it, you can't set the price too high, otherwise it will seriously affect their impression of our factory."

"Now that you've reminded me, I understand it completely."

"By the way, Dad, you can put the TV in the supermarket you open in the future, and then set up an after-sales service center for the TV in the supermarket."

"Okay, I get it. Speaking of supermarkets, what do you think would be a better name for the supermarket? How about calling it Good Department Store?"

"It's better not to come up with a bad name. It's not good for the development of the enterprise." He Yuzhu thought for a while and said, "Although it is a supermarket, it is essentially a store that sells general merchandise. It just refers to the supermarket model. Since it sells general merchandise, the most important point is to be honest and fair to everyone. The goods are genuine and the prices are fair. Dad, how about calling it Tongzhen Department Store, and then put a sign outside the department store saying "honest and fair to everyone, the goods are genuine and the prices are fair."

"Okay, let's call it Tongzhen Department Store as you said." Lou Bingcheng muttered for a while and said directly.