Siheyuan: Pioneer in anti-corruption, fighting against evil!

After all, the reliability of the middleman is difficult to guarantee. After all, Vladimir and Irina have the goods, and they are only in contact with other parties.

The two men came to Beijing in the early 1950s, and had known each other for quite some time.

(

But what about in-depth understanding?

Not much actually!

)

Xu Huizhen fell into thought, but she was not a person who was indecisive. She said, "I understand. Since you are not optimistic, then we should not discuss this business with them.

Cai Quanwu seemed relieved. He was right to support his wife, but this matter did not seem reliable.

If the middlemen do not bear the risk, they will not give their all. Even if they give their all to make money, unfortunately their promises do not count.

The fact that the key to the transaction lies in the hands of a stranger makes the matter seem ethereal and must be treated with caution.

If you put all your eggs in one basket, you may end up losing everything.

Cai Quanwu and Xu Huizhen stood up to say goodbye, and He Yuzhu saw them out.

……

After getting in the car, Xu Huizhen remained silent. It was obvious that she was still unwilling. From her expression, it could be seen that she was thinking deeply about the matter.

Cai Quanwu said as he drove: "Honey, are you still thinking about that? Do you want me to go with you and see what's going on over there?"

“Well, it is indeed necessary to go.

"Xu Huizhen nodded slightly," This hotel has been in business for several years and has been developing well. I have always wanted to expand the business, but funding has always been a problem.

Because of the loan, although Xu Huizhen made some money, she did not have enough funds on hand.

Do you want to continue with the loan?

She had given up this idea long ago. Xu Huizhen didn't like being in debt and always felt like she was in shackles.

“By the way, let’s discuss this with Chen Xueru tomorrow.

"Okay, I'll follow your arrangements!" Cai Quanwu repeated this sentence again. This was what he said most often before they got married.

Xu Huizhen smiled slightly. She knew her husband was worried, but now seeing that he was relieved, she knew that her decision was the right one.

The next day, Xu Huizhen and Cai Quanwu came to Chen Xueru's hotel. In Chen Xueru's office, Chen Xueru and Fan Jinyou were present.

"Huizhen, have you thought it through?" Chen Xueru asked.

“I have already decided that if it doesn’t work out, I will go there in person to see it with my own eyes and hear it with my own ears.

"Xu Huizhen replied.

Chen Xueru thought for a moment and said, "Okay, I'll go with you!"

"Are you not going to cooperate with them on this business?" Xu Huizhen looked at Chen Xueru and asked.

“I didn’t plan to cooperate with them at the beginning. After all, they are the middleman and the supply is not in their hands. We know nothing about the current situation.

"Chen Xueru explained,"So you still have to go and see it yourself.

Xu Huizhen didn't expect that Chen Xueru had the same idea as He Yuzhu.

It seemed that she was a little impulsive and wanted to give it a try, but she would not say it in front of Chen Xueru.

"Okay, get ready and we'll go together!" Xu Huizhen did not object.

After they agreed on the itinerary, they began to prepare.

He Yuzhu had no intention of intervening. After all, this kind of trade was risky, and he didn't need to because he was not short of funds.

What he cares about is the development of his career, and the new brand of instant noodles on the market is his focus.

...

"Boss, this is a new instant noodle on the market.

"At the He Shifu Food Factory, the factory director showed He Yuzhu the newly purchased instant noodles.

He Yuzhu examined the packaging and found it simple and rough compared with his own products, suggesting that the other party might have lower costs.

However, due to the unknown production volume, the specific cost cannot be determined.

After opening the package, He Yuzhu checked the noodles, tore off a small piece, tasted it, and spit it out.

Then he opened the seasoning packet and found only a single packet, no sauce packet.

He tasted the sauce and tossed it aside.

“It does not pose a threat to us, it’s just that the price is too low, and the best we can do is to grab some market share with a low-price strategy.

"He Yuzhu analyzed," In other aspects, they have no advantages.

“That’s right, I think so too.

The factory manager nodded in agreement. “The varieties are also too monotonous, relying solely on seasoning to imitate the taste of seafood.”

“The taste is too ordinary.

“But we still have to be mindful that their threat is not great, but the competition in the market has already begun.

He Yuzhu added, “A monopoly will not last long, and competitors will soon emerge.

“Product quality must be maintained, and raw material procurement cannot be taken lightly. Every link must be strictly controlled and no mistakes can be made.

"I understand, boss!" The director of the food factory is quite old. He was originally a retired technician and was hired by He Yuzhu to be the factory director.

Master He has received a good salary in recent years and his health is good, so he has remained at his post.

However, those days are coming to an end, but he promises to do his duty until the very end.

He Yuzhu understood that market competition would always occur, but its sudden emergence surprised him.

As expected, Master Kang showed up, and earlier than expected. The other party was in Tianjin, not far away from him, and was obviously influenced by him.

As a result, the other party does not have many varieties of instant noodles, and the reason is obvious: their funds are temporarily insufficient.

However, there are many people who are eyeing Chef He’s Food.

Once they find alternatives, they will seek investment to introduce technology and equipment.

After leaving the factory, He Yuzhu called Lou Xiao'e in Hong Kong Island, who has been responsible for the external sales of products. You should know that Master He’s food is not only sold domestically, but also exported overseas.

"There is a competitor?" Lou Xiao'e was slightly surprised.

“It’s not competition yet, but it will happen sooner or later, and we need to prepare for it.

"He Yuzhu said: "Our foreign sales are increasing year by year, you are doing a great job.

But now we need to prepare for possible competition in the future and build a new team.

“You need to find the right talent in this regard.

"What kind of team?" Lou Xiao'e asked.

“The PR team.

"He Yuzhu explained: "We used to rely mainly on TV advertising, but the previous investment has been used up, and I will be personally responsible for all subsequent advertising.

The situation for TV stations may change and they may put advertising time up for auction.

“At the same time, competitors may not sit idly by and compete with us on quality.

“They may resort to various means, so a mature PR and advocacy team is essential to deal with future advocacy and crises.

In this era, public relations and publicity awareness is not yet popular enough in China, but it has become the norm internationally.

He Yuzhu made arrangements in advance in order to cope with the influx of foreign capital.

Today, capital and brands have entered the domestic market one after another. Although the number is small, the trend has begun to emerge.

In order to seize the initiative in future markets and guard against competitors' strategies and promotions, public relations and publicity are indispensable.

Many excellent domestic brands have gradually declined due to the lack of these, even if the products themselves are of high quality.

Therefore, advance planning and continuous publicity are extremely important, and you cannot do everything yourself.

Lou Xiaoe agreed: "Okay, I will look for talents and build a team as soon as possible.

"Very good, looking forward to hearing from you.

"After hanging up the phone, He Yuzhu began to think deeply.

He once faced a takeover attempt from an island company, but it ended in failure.

However, now that similar domestic products have appeared, they may take action soon and he must proceed with caution.

Master Kong originated in Tianjin and was founded by two brothers.

Without him, their development would be rapid and they might even be listed on Hong Kong Island within a few years.

Soon, most of the shares fell into the hands of Wanwan Food Group and Island Food Group. Although the founders no longer held controlling shares, this greatly promoted its internationalization process.

He Yuzhu's choice of not going public can maintain control, but external expansion will inevitably be hindered.

Although the product is exported, sales are not high.

However, Lou Xiao'e is not a marketing genius, and the pace of external sales is not fast. Most importantly, their external publicity is not good enough.

Promotional activities do require a lot of investment, and although the company is currently of a reasonable size, it does not have sufficient financial reserves.

It is considered a large ** enterprise in China, but it seems insignificant in the international market.

However, there is no need to rush, steady development is more important.

At present, we mainly rely on word-of-mouth communication. After all, the export volume continues to grow steadily, and we will gradually discuss cooperation matters later.

Currently, the best-selling product is chili sauce, which is beyond He Yuzhu's expectation. He originally thought that beverages would be more popular.

However, the sales volume of beverages is the lowest. Hot pot base and dipping sauces are not exported. Only a small amount of sauerkraut products go abroad. Beverages are exported in large quantities, and chili sauce has become the sales champion.

As for eight-treasure porridge, there are currently no export plans.

Overseas sales require supermarkets and shopping malls to accept their products, and initially they may need to offer substantial discounts to entice them to accept goods from the East.

Or they could invest huge amounts of money to rent display racks and directly display their own products, but this is too costly.

Even packaging labels need to be in foreign languages. Some product names are difficult to translate directly, for example, "sauerkraut" may not be accurately conveyed abroad.

Therefore, setting up a booth and cooking on site for customers to taste is even more expensive.

Therefore, in the short term, the promotion efforts cannot keep up, and the products can only be displayed on the shelves. Whether they can attract customers to buy depends on luck and personal preference.

Lou Xiao'e learned that the popularity of chili sauce was initially due to its unique appearance - a ball of flame. Perhaps it was the instinctive pursuit of ** that made many people eager to try it.

After tasting it, people found that it is spicy and tempting, and can be paired with various dishes, such as pizza, noodles, etc., making it very versatile.

As long as you like spicy food, you can't stop.

As a result, sales of chili sauce continue to rise, far exceeding those of other products.

If there is sufficient funding, sales will undoubtedly increase significantly if we focus on displaying Master Ho’s products now, with chili sauce as the core.

Unfortunately, due to limited funds, this plan could not be realized.

Sichuan Catering Group once again embarked on the road of expansion, first setting up provincial branches and then dispatching trained talents to various places.

Despite the suspension of expansion in recent years, talent training has never stopped.

Now that it has been restarted, Sichuan Catering Group has quickly set up branches across the country, inspecting and selecting sites from provincial capitals to various cities one by one.

Although it is not yet mature for full-scale deployment, since we are building our own hotel, we must plan it out as early as possible due to land cost considerations.

As land prices rise, it becomes increasingly difficult to acquire prime locations, and early planning can save a lot of money and time in the future.

As a result, Sichuan Catering Group has expanded rapidly and plans to open more than 300 stores across the country, all of which have independent property rights and do not need to worry about rent issues.

This expense is already considerable at present, and advertising also needs to keep up. The influence of large-scale chain stores cannot be ignored and will help attract customers.

More than 300 stores across the country is not He Yuzhu's ultimate goal, because some cities are not suitable for opening stores, while some places need more, so the store distribution is relatively concentrated.

......

Yamashita Zhichun came to Tianjin at this time. A local emerging food company attracted the high attention of the head office. In fact, they had been paying close attention to it.

Master He had previously declined their investment invitation, and they had no solution for the time being, so they waited for three or four years.

Today, they see new opportunities, not because there are not enough food factories, but because most of them are state-owned and reforms have not yet started.

At the same time, they also realize the need to attract private enterprises so that they can better control the equity in the future, so they continue to screen suitable partners.

“You two, we can provide technology and equipment.

"Yamashita Zhichun said confidently, "This will undoubtedly enhance your competitiveness.

The Wei brothers looked at each other, and the eldest brother said, "If so, then the company will become yours?" Yamashita Zhichun was silent for a moment and replied, "We don't need too many shares, just 30%, and in a few years, we will help you list in Hong Kong Island.

“At present, your technology and equipment are relatively backward, and Master He Food is like a giant, a behemoth to you.

"He went on to point out, "Even in terms of price, you don't have a clear advantage.

Master He has huge sales volume, small profits but quick turnover, and maintains stable prices. You have not yet mastered the technology of seasoning packets and sauce packets.

“The gap is too big, you should think about it carefully.

"He said.

The Wei brothers looked at each other and said, “We need time to think about it.

"Yamashita Zhichun confidently gave his contact information: "No problem, this is my hotel phone number. I will stay for three days and wait for your news.

Initially they were not in a rush to acquire too many shares, not out of kindness but for strategic reasons.

By holding partial shares and promoting a future listing, they will be able to conduct capital operations in the stock market and perhaps obtain more shares in the next round of financing.

This is the way capital works, and the initial investment is to reap a better future.

After all, there are strong competitors in the market. Master He’s instant noodles have a variety of flavors and even have barreled products.

Other products are also emerging, especially eight-treasure porridge, which is selling surprisingly well, even though it’s just a bowl of porridge! They don’t even have such a product locally!

I have to admit that He Yuzhu is really amazing.

Chef Ho’s Food has been able to export for many years, and although sales are not large, it has already established a solid foundation.

The problem is insufficient publicity.