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The expansion of Sichuan Hotpot has brought them greater profit margins, but they are currently unable to participate directly. They can only cultivate a rival first and force Master He Food to go public.

So the Wei brothers began to discuss in depth, and the second brother said: "Brother, this is an opportunity!"

"Don't you think this is too weird?" The boss hesitated. "You know the value of our company and the value of the technology and equipment they provide, right?"

"What's wrong with that?" the second brother asked.

"It's good, but it's too good. It makes me feel uneasy!" the boss said bluntly.

"You think too much, we just want to make money, as long as we can make money.

What they think is none of our business.

Now you are aware of our sales volume, so rich people will naturally choose Master He.

The second brother didn't seem to care much, "It's just a few cents difference. Who would choose us except the poor?"

The eldest brother frowned. His younger brother was right. They currently lacked technology, equipment and funds. Without external help, it would be difficult to develop.

Finally, he nodded: “Okay, making money is the most important thing.

The next day, they called Yamashita Zhichun and accepted the investment invitation.

Therefore, the Japanese head office sent technical personnel to inspect the factory and understand their technical needs in detail in order to facilitate subsequent equipment procurement and technology upgrades.

Especially the recipe has been improved!

......

After a busy period, time came to the summer of 1993, and the cicadas in the capital were particularly loud.

However, in the He family's courtyard, there is a lively atmosphere. Because many mosquito repellent plants are planted, the number of mosquitoes is very small.

Sitting under the shade of the green trees, He Yuzhu felt very comfortable!

Wen Li looked at He Qing and her little grandson He Changjie with a smile on her face.

“Dad, the story broadcast by the editorial office has received a very good response.

"He Qing fed He Changjie a peeled grape and continued.

"Well, you did a good job!" He Yuzhu waved his fan, "There aren't many good dramas nowadays, let's wait a little longer!"

“The pace of opening of TV stations and factories is a bit slow, so there is no need to be impatient.

"I'm not in a hurry!" He Qing shook her head and said, "The company is busy with many things right now, so it doesn't matter whether I act or not.

"We have Wenjia and I!" Wenli said, "If there is a good script, just act it out. Don't worry.

He Wenjia joined the company after graduation and was brought up by He Yuzhu himself. From now on, the management of the company will be mainly responsible for He Wenjia, and He Yuzhu also has more free time.

"By the way, my dear...what do you think of Wenjia's marriage?"

He Yuzhu smiled and said, "Let her decide on her own lifelong affairs. It would be best if she finds a live-in son-in-law. That way I will feel at ease.

"Can she find a suitable one herself?" Wen Li asked, "Do you want me to introduce her to one?"

“You know Wenjia’s personality well, so let her choose for herself.

"He Yuzhu shook his head, "I still want her to stay with me for a few more years!"

"Just pamper her!" Wen Li glared at He Yuzhu.

He Qing comforted her son and looked at her parents-in-law with a smile. She had lived comfortably here since she got married. Her parents-in-law were kind and generous, and the housework was taken care of by servants.

The family now employs three people who, in addition to cooking, take care of the housework, and the cooking work is still done by He Yuzhu himself.

Her parents-in-law are in good health and do not require her care, and He Wencheng spends his time at home except for work.

He Wencheng has successfully completed his doctorate degree, and his armored vehicle design was adopted when he was in his second year of graduate school. He does not need to be responsible for production and can only focus on the research and development of new models.

He Wencheng is not a nerd and knows how to enjoy life. The couple lives a very comfortable life.

"Zhu Zi..." At this time, a woman's voice came from the door, and I knew it was Xu Huizhen as soon as I heard it.

He Yuzhu stood up and muttered, "Why is she here suddenly?"

Before he could go out to greet her, Xu Huizhen had already walked in alone.

Xu Huizhen dressed very fashionably and they often went shopping in groups to Hong Kong Island.

"Hey, sister-in-law, why are you here? Come over here and have a piece of watermelon!" He Yuzhu hurriedly invited her and then moved a stool.

“I have something to discuss with you.

"Xu Huizhen smiled and said, "I plan to enter the real estate industry. Do you want to invest with me?"

After Xu Huizhen sat down, she brought up this topic directly.

He Yuzhu was not surprised by this. Xu Huizhen had been engaged in import and export trade over the years and had indeed made some money, but her income was not stable.

"Are you not planning to do import and export business?" He Yuzhu asked.

“The future of this industry is uncertain, especially the market in the north is not good, so I don’t plan to continue.

"Xu Huizhen explained, "There are more opportunities in the country now, and there is a housing shortage in Beijing, so I plan to develop commercial housing.

"What do you think?"

"It's worth considering!" He Yuzhu nodded. "How much shares do you own?"

“Real estate is not easy, it involves buying land, building houses, and selling them, which puts a lot of financial pressure on us.

"He Yuzhu reminded, "Also, what kind of house do you plan to build?"

"This..." He Yuzhu mentioned a lot of things as soon as he opened his mouth, and Xu Huizhen was stunned for a moment.

"Zhu Zi, do you know anything about this?" Xu Huizhen asked.

“Of course I know something about it. I plan to set up a group with its headquarters in Beijing, and I need to build a building here as the headquarters office.

"He Yuzhu explained.

Xu Huizhen immediately responded: "Then what kind of residential project do you think I should develop?"

"Sister-in-law, we haven't talked about equity yet. You should at least tell me how much shares you will invest?" He Yuzhu said with a smile.

"It's still 14.9 percent. What do you think?" Xu Huizhen replied.

"Okay!" He Yuzhu nodded in agreement.

After receiving satisfactory shares, He Yuzhu continued with satisfaction: "No matter what kind of business you do, brand is crucial.

A brand that people can trust is like the first choice when buying things.

Xu Huizhen nodded in agreement: "Yes, so real estate also needs to build a brand?"

"That's right!" He Yuzhu poured a cup of tea for Xu Huizhen and then said, "So, what is the key to building a good brand?"

"Quality?" Xu Huizhen answered without hesitation.

“Quality is of course important, but service cannot be ignored either.

"He Yuzhu smiled and reminded Xu Huizhen to return to modern thinking: "Think about the hotel industry!"

“Right!” Xu Huizhen suddenly realized: “Hotel services, especially those of five-star hotels…but how can real estate provide services?”

“Listen,” He Yuzhu explained, “We can’t just build a building and call it a day. We need long-term development, not just for short-term profits.

Firstly, the design should take the north-south orientation into consideration and make it as sunny as possible. Secondly, climate factors are also critical. For example, radiators may not be very effective in heating in the north in winter. Currently, we are focusing on the northern market and not considering the south for the time being. Furthermore, gated communities can guarantee greening and facilities, which is our feature. Property management is also indispensable and we do it ourselves, providing full-service including sales, after-sales and maintenance. This way, whoever buys our house can feel at ease and we can increase our revenue through high-quality services.

Xu Huizhen listened carefully and the more she listened, the more she felt it made sense. She insisted on authenticity in doing business, just like brewing wine without adding water.

"Well said, let's go in this direction. It is a wise choice to cooperate with you.

"Xu Huizhen was very happy.

“Don’t be too quick to be happy, making money requires skills.

There is limited profit in building ordinary residential buildings, so we need to build high-rise buildings, such as 18 floors, which will be more convenient if equipped with elevators.

The water supply and heating must be pressurized, and maintenance access must be reserved.

" He Yuzhu added.

“I understand. I will go and investigate as soon as possible, build the company framework first, allocate shares, and prepare for capital injection.

"Xu Huizhen responded decisively.

After saying that, she quickly stood up and said goodbye.

He Qing asked curiously: "Dad, you know so much, why don't you do it?"

"Wenxuan has joined the army, and Wencheng is doing research. They can't come back to help. Wenjia can't handle it alone, let alone you.

"He Yuzhu explained: "No matter how big the industry is, it still needs someone to take care of it!"

"Besides, Xu Huizhen and Chen Xueru are both women who are as capable as men. Not only are they busy, they also compete with each other.

It is better to invest in them and share the dividends when the time comes. This way you can save yourself the trouble and leave more property for you.

“As for the newly established Baiwei Group, as long as Wenjia masters the formula and controls production and safety, it will be enough to deal with it.

He Qing understood!

It is inevitable that He Wenxuan and He Wencheng will serve the country, but this makes the He family seem a little insufficient in population.

……

Xu Huizhen hurried home. Although she was not young, she was still decisive in her work.

The next day, she started to register the company. As a well-known entrepreneur in Beijing, things went smoothly and all the procedures were completed quickly.

She signed a shareholding contract with He Yuzhu, set up a company account, and temporarily rented a yard as an office.

Since the eldest daughter Xu Jingli and the second daughter Xu Jingping were married and had children, they did not go to school but stayed at home to help.

He Yuzhu's intervention changed the life trajectories of many people. Later, Xu Huizhen and Cai Quanwu went out for investigation together.

They first went to Hong Kong Island because Lou Xiao'e had acquaintances there who could facilitate the inspection.

As for the island country, it has not yet been determined.

Hong Kong Island has many high-rise buildings with complete supporting facilities, which can basically meet the needs of inspection work.

After arriving, Lou Xiao'e contacted several real estate companies with engineering projects through her connections and arranged for them to visit.

Xu Huizhen repeatedly asked questions about details, saying that the key to building a brand lies in the standardization of the company, especially its technical qualifications.

Their initial idea was to build an eighteen-story building, which was a challenge for a newly established construction company.

In terms of design, Xu Huizhen is quite familiar with it because she has worked with Hong Kong Design Company before.

As long as enough funds are invested, technical issues are not difficult. The key is to adapt to the severe cold climate in the northern part of the mainland, and at the same time pay more attention to details such as infrastructure.

To build a brand, you need consumer recognition, which is no easy task.

Xu Huizhen absorbs the advantages of Hong Kong Island's architecture, but will not copy it because the environment in different places is different and the needs will also vary.

The apartment design is also a big problem, which needs to be determined after in-depth discussion with He Yuzhu.

Every household in the capital has a large population, and three or even four generations may live in one house.

However, the house was too big, could ordinary people afford it? Xu Huizhen had doubts in her mind and wrote down all the questions and equipment suppliers.

These suppliers all have branches in Hong Kong Island and you can go there directly for consultation.

He Yuzhu should be able to provide a solution, his wisdom seems to be able to solve any problem.

They inspected Hong Kong Island for more than a month, recorded a large number of issues, and then returned to Beijing.

It was already autumn when he returned, and He Yuzhu was closely following the movements of his competitors.

Although they had anticipated this, the competitors’ actions came too quickly, and new products and new packaging were suddenly launched on the market on a large scale.

In the current domestic market environment, ordinary consumers still mainly rely on nearby convenience stores, so large shopping malls have become the focus of many competitors.

He Yuzhu looked at the mountains of Master Kong in front of him. Although it was an inevitable trend that a large number of instant noodle brands would emerge in the future and he could not achieve an exclusive monopoly, he was not overly worried about it.

However, the opponent's movements were too fast, catching He Yuzhu off guard.

Fortunately, he had established a publicity and public relations team in advance so that he could keep an eye on market trends and respond quickly.

He knows that only by constantly paying attention to market conditions can he maintain a keen insight.

However, their initial assessment showed that Master Kong's products lacked sufficient competitiveness in the competition due to increased costs caused by packaging upgrades and ingredient improvements, and the lack of large-scale promotion.

Considering that the advertising industry has not yet fully matured and that the brand of Chef He’s Food has long been deeply rooted in people’s hearts, He Yuzhu is more concerned about whether competitors will adopt other strategies.

He was not worried about this because he knew small-scale soft marketing techniques in the future and believed that Master Kong would not ignore issues such as product quality, hygiene and safety.

Therefore, he instructed the publicity department to design targeted advertisements that must include shots of food factories in order to increase consumers' trust in the brand.

After all, Master He’s advertisements have been running for many years and his brand awareness is quite high. He can take this opportunity to carry out large-scale publicity using concepts such as “never forgetting the original intention”.

After tasting those instant noodles, He Yuzhu felt that the taste was not satisfactory, far inferior to his recipe, and there was no difference in taste from his previous life. He really had no interest in trying again.

Even if sauce packets are added and the packaging is improved, the taste will not be overwhelming. After tasting it, the pros and cons will be clear at a glance.

It seems that the opponent did not put much effort into the taste.

At this moment, He Yuzhu was no longer thinking about the issue of competition, but that his opponent had obtained investment, and the amount seemed to be not small.

He wanted to know who the company was behind the investment, but it wasn't hard, he just had to look around to find out that someone was already handling it.

……

Xu Huizhen and Cai Quanwu came to visit again. He Yuzhu looked at the records in Xu Huizhen's hand and it was obvious that she had gained a lot.

"Sister-in-law, I can answer all the questions you wrote down..." He explained patiently, "The key lies in technology and quality issues, design and planning..." He eliminated and improved the ills of the real estate industry in later generations and passed them all on to her.