Siheyuan: Pioneer in anti-corruption, fighting against evil!
Chapter 158 It’s not impossible
The relationship between my second uncle and my second aunt is very deep. My second aunt used to be an actress. Although she gave up the industry later, she is the only one who has participated in the filming of the four major classic works.
No one could match her beauty in the past.
If you are ambitious about your career, you can also make great achievements here.
Only one film is produced each year and released simultaneously around the world.
And her status as the leading actress in her first feature film only underscores the extraordinary nature of her status as the protagonist.
She doesn't need to worry about her current economic conditions. She is pursuing fame and is no longer overly concerned about her relationships in Beijing or even Hong Kong! Because she has the capital of Asia Film and Television Media Group, she can definitely take on an important position there in the future.
I'm sure He Yuzhu's grandfather won't object. The key is to ensure that the He family can have a male heir.
This is what she was looking forward to!
Of course we talk about business at gatherings, but more often we talk about trivial matters in life.
He Wenjia's child naturally became the focus of everyone's attention, after all, he was the youngest one.
In this regard, He Yuzhu still reminded: "Don't spoil him too much. Although our He family does not have strict discipline, we must also cultivate correct educational principles."
"We must set an example in education!" Han Chunming added.
"Dad, don't worry, I will educate him." Although Han Chunming, who is not young anymore, has just had a son, he knows very well that over-indulgence will only hinder the healthy growth of the child.
Both verbal education and practical actions are crucial. Children need to have their own space for development, but as parents we must maintain the bottom line.
He Yuzhu nodded slightly.
Just when the He family was in high spirits, a visitor suddenly dropped by.
It has not been three days since He Yuzhu returned, and except for Lou Xiaoe and her children, no one else would show such courtesy.
People like James Wan and Elvis Tsui usually only visit the He family for work reasons.
What surprised He Yuzhu was that the person who came was Xiao Ma Ge.
Xiao Ma Ge's visit was not a surprise to him.
At the beginning of the year, he contacted Baijie Group to plan an online shopping festival, but this event required strong logistics support.
But in the end, Baijie Group refused.
Most of the domestic warehousing and logistics belong to the state or the Baijie Group. Without Baijie's assistance, it would be difficult for Mr. Ma to hold a shopping festival.
Due to the poor logistics, the goods ordered by buyers cannot be delivered to consumers quickly, and the national logistics is not very fast either.
Mr. Ma had no choice but to temporarily suspend the plan, so he decided to visit in person and use his eloquence to convince He Yuzhu to accept this plan, which would be a crucial link in the e-commerce industry and would enhance the platform's popularity.
At the beginning, he said: "Mr. He, I have heard that you are very prestigious in the industry and have always been eager to have the opportunity to pay you a visit."
"Don't be modest. I know exactly why you're here, but I don't agree with this proposal."
He Yuzhu smiled and shook his head, directly refusing.
Mr. Ma said hurriedly: "Hosting the shopping festival is undoubtedly good news for Baijie Group. Not only will our e-commerce platform emerge, but it will also promote the wave of online shopping.
The circulation of goods will increase in the future, which will also be a huge opportunity for logistics and warehousing."
However, He Yuzhu responded: “First of all, Baijie has become the leader in the domestic logistics industry.
The original intention is to help all kinds of food flourish and ensure the efficiency of food transportation, which is its foundation.
Now Baijie also involves daily chemical industry and other industries, and other businesses are secondary. "
He went on to emphasize that the shopping festival may increase logistics pressure in the short term, and the merchants' packaging will be chaotic, and all problems will fall on Baijie. Once a large number of returns occur, the responsibility will mainly be on the logistics and merchants, and the impact on Mr. Ma's platform will be relatively small.
Upon hearing this, Ma Ge was speechless. After all, although the shopping festival was of great help to him, the risks and benefits were not proportional.
For stable operations, Baijie's choice is reasonable.
But if it does not get support now, it will be a fatal blow to Ma's e-commerce, because the holiday promotions are expected to make it a direct e-commerce giant.
By leveraging this huge one-day transaction volume to enhance your reputation and plan a shopping event, the promotional effect will be immeasurable.
Therefore, Mr. Ma has been preparing for this plan for a long time and is unwilling to let it go easily.
He then said: "Mr. He, this is the time to transform consumption patterns and benefit the manufacturing industry, you understand.
Small manufacturing companies need such platforms to showcase themselves, but if they want to stand out, they still need to rely on quality and design. Simply relying on the platform will not achieve success overnight."
Mr. He laughed and continued to refute: "Small businesses do need platforms, but they need more than just channels. They also need quality assurance. Your platform is only responsible for controlling the flow of funds and cannot ensure product quality. The return and exchange process is also very complicated."
"Even the prices of goods are so low that consumption is just a matter of luck."
“I think that to be safe, we should develop slowly and give excellent businesses a chance to build their own brand reputation.
If they are too eager to succeed, and if they don't do business properly, won't they suffer the consequences? "
"...Xiao Ma Ge was speechless. This person is really amazing? How could he see through everything at a glance?"
He Yuzhu secretly mocked in his heart: How many times have those fake videos of merchants fooled him? Isn't this how the term "IQ tax" came about?
But what impact does this have on consumers' understanding of demand? Isn't it false advertising?
After all, behind the convenience and speed of online shopping lies a bigger trap and considerable hidden risks.
In fact, He Yuzhu himself does not appreciate online shopping. He prefers the development of physical stores, which is a good thing for the local economy.
However, the reality is that the Internet trend is irreversible.
He has no way to decide whether there are both advantages and disadvantages. After all, the Internet will bring about ancillary products, and a gradual approach is certainly a good thing.
But if the growth is rapid and explosive, it may lead to a distorted business model.
In his opinion, those shopping festivals are like this, with a crazy influx of merchants, and a mix of good and bad, and good products may be drowned out.
There are even bad practices such as fake orders and fake positive reviews, which have given rise to a whole new category of professions.
There are also businesses that use gifts or cash back to gain positive reviews, which undoubtedly allows excellent products to dominate the virtual voices.
This operation is ridiculous. The evaluation system is almost ineffective. Buyers ultimately have to ask people who have used the product, but the information they provide may be unreliable.
A major problem with online shopping is the lack of stability in product quality. It is difficult to control quality and merchants still sell defective products.
Physical stores have the advantage of being intuitive. Customers are not easily fooled by marketing campaigns and can buy things with guaranteed quality. "Okay, you should go now."
He Yuzhu didn't waste any more time; his attitude was clear.
Xiao Ma Ge had no choice but to leave.
But he was the kind of person who couldn't bear to be lonely, so after leaving He Garden, he began to think about countermeasures.
After all, others have made it clear that they are unwilling to cooperate. Do we have to force it?
Eh? It's not impossible.
After all, wouldn't the shipping company be willing to take responsibility? The merchant could pass the problem on to the transporter, but this would only arouse He Yuzhu's disgust. What was there to be afraid of? Their interests were not aligned at all. Even if He Yuzhu was strong, they only had a handover in terms of transportation needs.
After realizing this, he became excited: he had originally wanted to seek cooperation, but now he gave up the idea.
He immediately returned to the mainland and began preparations, hoping to be the first to enter this field and launch the shopping festival activities early.
……
At the beginning, He Yuzhu didn't quite understand this matter.
After the mainland promotion was launched, the top 100 groups responded the fastest - they were well aware that energy-saving shopping would bring about a peak in logistics, and they knew their bosses were unwilling to participate, so they refused at the time.
But what is the situation with the promotion of the shopping festival now? So the Top 100 Group took the initiative to call and inquire about the details.
After listening to He Yuzhu's explanation, they were slightly surprised, and then said with relief:
“We got it.
This is an internal matter of the e-commerce industry. We will act at our own pace, but we must be careful not to take orders indiscriminately."
He Yuzhu reminded that "the first principle is to ensure the packaging is standardized and focus on transporting the products of Baihua Group and Baijie Group."
“Second, it announced that it would no longer participate in the shopping festival and stated that the company’s logistics flow would remain stable.”
“Third, there is no discount on pricing, and the original price strategy is still maintained.”
"I understand, President!" There is no one named He in charge of Baijie Group, and all management personnel are promoted from the original subsidiary.
Baijie Group is jointly held by the He family and the Lou family, and He Yuzhu owns the majority of shares, so he does not need to worry about any extra profits.
Therefore, Baijie has never damaged its reputation in pursuit of profits.
Their logistics company has always been known for its rigor. All goods have strict packaging standards and there has never been any damage.
The good reputation we have built so far cannot be ruined by one shopping festival.
If we sacrifice service quality for holiday events, all previous efforts may be wasted.
Soon after, Baijie responded quickly, publicly announcing that holiday promotions would lead to a sharp increase in logistics volume, but they would stick to the original speed of operation and service quality.
Therefore, we refuse to accept large orders, will not relax packing requirements, and will not reduce transportation prices.
When Ma Ge saw this statement, his heart suddenly turned cold.
The other side acted swiftly, but he refused to back down and continued to push forward the propaganda campaign with all his strength.
At the same time, Ma Ge discovered an opportunity flaw: Baijie did not attract much public attention at the press conference, and the general public does not care much about corporate news.
On the contrary, the popularity of his shopping festival continued to rise, so he gritted his teeth and persisted, spending huge amounts of money to increase publicity efforts in the hope of standing out.
For He Yuzhu, these did not take up too much of his energy. He waited and saw how things would develop. Demand was already strong during the Spring Festival. Was it too risky to hold a shopping festival now?
Indeed, shopping enthusiasm is high before the holidays, but the pressure on the logistics system also increases dramatically.
Since Baijie has no intention of participating, the only remaining competitor is the Post Office.
The post office service has a wide coverage and can deliver to anywhere - this is a true national postal service.
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