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However, such a huge demand is beyond the capacity of the postal service.

At the last moment before the New Year, the shopping festival finally started. Ma Ge put all his bets on it, while He Yuzhu stayed out of it.

The first shopping festival was extremely popular, with sales reaching tens of billions, which was a brilliant achievement at the time.

Especially because of the surge in logistics during the holiday season and the fact that most purchases are ordinary consumer goods, the huge number of orders has led to Baijie receiving many freight requests.

However, Baijie did not take over everything and still adhered to its own operating rhythm, accepting only a small amount of goods.

Because the expansion of the company's scale always follows a stable logistics volume.

Among them, the fixed cooperative relationship with several well-known groups such as Baiwei and Baijie has been growing year by year, and the company's transportation strength has also been strengthened accordingly.

Purchasing trucks and recruiting drivers requires a large investment, which includes high costs such as truck maintenance and insurance expenses.

Years of hard work have enabled Baijie to develop a set of cost optimization methods to ensure increased capacity while minimizing resource savings.

The sudden and substantial growth was of no benefit to Baijie, as they had to schedule orders appropriately to satisfy established customers without compromising quality.

Temporary transportation needs should be considered after this.

In this situation, the surging demand for freight falls on the post office.

Although the post office is happy to accept it, the delivery speed remains at the original level, which means that express delivery may be delayed continuously.

During the Spring Festival, He Garden was unusually prosperous, the He family grew larger, and the family framework became increasingly complete.

As the head of the family, He Yuzhu is happy to see his family prospering and flourishing, and he can almost see "four generations living under one roof"

The sight.

The He Garden, located halfway up the mountain, is unique and inconspicuous. Even with the bright lights at night, it still flickers faintly. Looking from a distance, it exudes a mysterious atmosphere.

Although he is well-known in Hong Kong Island, he is not a "celebrity" in the typical sense.

Family: They never get involved in public events such as banquets for wealthy people. At most, they have some contact with the senior management of Asia Film and Television Media Group. Family members rarely show up. The He family controls a rich and diverse part of the Hong Kong industrial chain. For example, the cinema chain is part of the Baiwei Cinema Chain, and Asia Television has a considerable audience share.

As a result, although the He family has been famous for a long time, they rarely appear in public, which makes them seem a little too low-key.

But inland, it is very noisy: the results of the shopping festival have yet to reach consumers because of traffic obstructions, and both merchants and consumers are facing difficulties.

Even if not everyone can take a holiday during the Spring Festival, taking turns to rest will not significantly improve efficiency.

Baijie Company's original transportation capacity has not changed. The holiday peak factor has been taken into consideration. In addition, the stockpiling of food before the New Year and more employees on vacation have made it impossible to accept orders.

Consumers’ endurance has been almost exhausted. They can still understand the busyness of the New Year in the first few days; however, once work resumes, if they do not receive the goods, the credibility of online shopping will be greatly reduced and the return rate will be high.

Xiao Ma is not worried about this. Billions of dollars have been invested in advertising and the campaign will not be affected by a small number of returns. For merchants, the core of the platform is important.

Due to the publicity effect, more businesses will move in, and the daily logistics pressure is far less severe than during the holidays. I believe the situation will improve in the future.

The key is to build our own logistics capabilities, which is the focus of the next step of planning.

As the Baijie Group resumed operations and received a large number of freight orders, the goods piled up before the New Year began to circulate, and consumers' patience was reaching its limit.

After receiving the product, I no longer care whether it is good value for money, but only resentment accumulates.

During the long waiting process, there were more online interactions, especially with buyers urging merchants to place orders. The merchants’ responses were basically the same: during the Spring Festival, they would not even accept orders due to busy logistics.

So many people complained: The timing of this shopping festival is totally inappropriate! Why choose such a critical period before the New Year? This is obviously irrational.

This version of the translation/imitation retains the basic plot and expression logic of the original text, with slight modifications to the wording to suit the context.

Mr. Ma had foreseen this and had already unified the response at the merchant level, attributing the delay to logistics issues.

Now that the internal disputes of Baijie Group have been exposed, let’s adjust the shopping festival date! In fact, this event was barely launched, and it is just the right time to postpone it.

Because it is both a demonstration of success and a harbinger of a new era, this adjustment naturally became the solution.

More importantly, it caters to consumers' expectations and satisfies them, which is beyond doubt.

Mr. Ma's approach was indeed brilliant. On the one hand, he took the opportunity to expand the attention of his own platform and spread the concept of the shopping festival widely. On the other hand, he cleverly avoided the difficulties that might be faced in the future.

The company's stock price soared as a result. With sufficient capital, the company could look for investors and even start a logistics company, thus breaking free from external constraints.

He also took the opportunity to play a strategic card: emphasizing the weakness of my country's logistics system, which may attract other capital to invest in this industry. China's logistics market is huge and is still expanding year by year.

Introducing more funds can enhance Baijie Group's advantages in this field.

After all, it is not easy for small capital to operate large-scale logistics and build up the necessary competitive advantages.

However, it is possible to collaborate to form a larger entity, with a nationwide footprint that would be spectacular.

However, it is still a big challenge to match the Baijie Group!

Regarding the Baijie Group, their freight vehicles are of consistent standards and carry group logos, and the drivers are dressed in uniform. All major cities in the country have their own sorting stations and delivery personnel. Such rigorous management comes from the mature logistics operation model of the future. Although there are no highly modernized sorting centers at present, sufficient staffing still ensures efficiency.

Developing an intelligent system on this basis is not a good idea.

The rapid advancement of intelligence may lead to a sharp decline in the number of workers and large-scale unemployment.

He Yuzhu is not a capitalist who only cares about profits. The mall can already provide a certain degree of automation. Although the cost is high, he can afford it; but he will not pursue technology just for the sake of technology.

He realized that the realization of intelligent systems cannot be easily accomplished by existing computer codes, but requires more complex logical support, which requires higher programming technology and theoretical foundation.

The large number of employee positions at Baijie Group will help ease employment pressure.

……

He Yuzhu handed over all the chip technical information he had purchased to He Changyu: "Changyu, these are your projects. Conduct in-depth research in secret."

Looking at this technology, He Changyu was puzzled: "Grandpa, what is this?"

Thanks to previous battery technology research and development, breakthroughs have been made in the battery market.

Now what are these brand new technologies?

“These are all about chips, including the overall technology of carbon-based and quantum chips.

At present, we should not rush to release it. We should digest and absorb it and secretly build corresponding equipment and factories. "

"Introduce these achievements at the appropriate time. Our family has never been involved in the technology research and development industry, but now you have chosen the direction - technology is your responsibility in the future."

"In the technology industry, you will be the leader."

"But remember, don't try to make downstream consumer products like smartphones. We innovate from the basic source."

He Changyu nodded and understood his grandfather's idea. Although he was surprised by the advanced chip technology in front of him, he had some knowledge of carbon-based and quantum technology after all.

This was so far ahead of its time. Where on earth did Grandpa get this thing? Although he didn't believe it would be sold, he also understood that his grandfather's battery technology was private and he would never reveal its source.

He does need to keep the secret strictly and conduct research and development secretly, and the speed can be a little slower, just to find a legal source for this technology.

However, we must be cautious in selecting talents, and it is estimated that there are not many technicians in this professional field in China.

"I understand. I will do it in secret."

He Changyu nodded in agreement.

“That’s enough.

I have confidence in your ability in this regard, keep working hard...but don't forget to consider marriage as well."

Immediately afterwards, He Yuzhu began to urge marriage.

After solving the technical problems, He Yuzhu turned his attention to "garbage collection"

.

What he didn't expect was that Xiao Ma actually solved the reputation problem and changed the date of the shopping festival.

This gave He Yuzhu a headache. The Double Eleven shopping festival was supposed to be for finding a partner, but now people are staying at home to buy things. No wonder so many people don’t get married! Men spend more money to get married, and women need money to shop - this is all caused by the chaos of garbage shopping.

So he immediately contacted the general manager of Baihua Express and instructed them to expand their transportation capacity this year, doubling it than before.

The general manager asked in confusion: "Boss, why are you disrupting the established process?"

“Because business opportunities have emerged!”

He Yuzhu explained: “Congestion shows that market demand is not saturated.

Apart from state-owned logistics, we were the only ones who had this opportunity before.

Once other investors join in, they will definitely compete for market share.”

“Moreover, e-commerce is becoming a trend, and we must occupy this field.

By the way... make sure to cooperate with airlines to obtain more spare capacity resources. "

"Yes, sir, I understand your intention."

The manager immediately understood the strategy: continue to maintain market advantage and never give other capital room to penetrate.

He Yuzhu's strategy did not directly hit Taoliji, but instead used the expansion of logistics to contain the opponent and prevent Xiao Ma from setting up his own logistics company.

Once the other party makes any move, it will naturally attract attention. After all, as a businessman, he has to care about many things. He originally planned to build a logistics company to attract investment, but after discovering that the opponent was strong, he decided to give up.

The competitors have a complete logistics system, a stable customer base, and excellent service quality. If Xiaoma's e-commerce platform wants to compete, it is not able to do so on its own.

Their system has been formed long ago and has established a good long-term reputation. Competition means huge investment, while investors are more concerned about reducing costs.

If the cost rises too much and it becomes difficult to attract investors, he may even face difficulties and may have to sell the logistics company to Baihua Express.