He secretly changed his character

"Where's your CEO Ye? Don't think I'll let you off just because you hide away.

"He can hide on the first day, but he can't hide on the fifteenth."

"Yes."

"Little girl, could you please help me? Our factory is about to close down."

Mirandi motioned the three to stop, "Everyone, this is Mr. Lu, you can tell him if you have any requests."

"Where is Mr. Ye?"

"He sold the company to this person, and now he's just the CEO of the company."

"Does he have the final say?"

"Of course. Mr. Lu's words are much more useful than Mr. Ye's."

So the three of them joined together and started a half-hour bombardment. Lu Zichu said nothing, mainly because he couldn't get a word in.

He is looking at information about several companies and endorsement contracts.

When they finally stopped talking, Lu Zichu had thought of a solution. "Who is the person in charge of Muse Lipstick?"

A bald man spoke in a rude tone, "It's me. Your company signed a three-year contract, and now you want to break it after only one year. Even if I, Li Jianming, have no power or influence, I will not suffer this loss in silence. I must go to court to sue you."

"Okay. I'll start talking about the follow-up measures for this matter. I hope Mr. Li will remain silent while I'm talking." Lu Zichu picked up the notebook and started playing the advertisement that Su Keran shot for this lipstick. "We will not break the contract and will fulfill it until the end of the contract.

“Your company’s products have a good reputation in China. It not only has a makeup line, but also skin care products. The national acceptance is also high. After Su Keran became the spokesperson, he was able to attract a wave of older sister and mother fans.

"This is a win-win situation for us. However, after the advertisement was released to the market, it was ridiculed by many people, and the sales volume of the lipstick endorsed by the brand did not increase significantly.

"I have read the comments from netizens and I think what they said is very pertinent, so we will notify the TV stations and video websites to temporarily stop broadcasting this advertisement."

Li Mingjian tried to interrupt him several times, but Lu Zichu ignored him and said, "Within ten days, we will complete the new advertising shoot and advertising investment work. We hope that your company can also complete the replacement of the spokesperson's image on the packaging box and all the billboards and advertising leaflets with new ones within half a month. As for the replacement costs, we will bear 70% of it."

"What about the product placement in Who Makes the World Go?"

“There are many types of product placement. Putting your company’s products or logo in the scene is not the only solution. We will let Su Keran shoot a few small sitcoms in the gaps between photo shoots and insert them into the series.

“Also, Mr. Li can also sponsor some products to the crew, and then our makeup artists will use your company’s products to apply makeup to the actors.

“When the drama is broadcast, it will also create a wave of popularity. When the audience sees the makeup of their favorite actors, they will definitely look for the same lipstick color, foundation and other similar products.

"We can also launch the same peripheral products of 'Who's the Master' to give back to the audience and fans. By the way, we can help your company complete the transition from mature customers to young customers. But this is not included in the contract. If Mr. Li really wants this promotion, we can talk about it later."

"what price?"

"It will be based on this month's sales. If sales do not increase by 200% after the new advertising, our company will refund the remaining endorsement fee. If the same peripheral products as "Who's the One" are released, our company will charge 35% of the sales."

Li Mingjian hesitated for a moment. This solution was better than the previous one. How could he not agree? So he slapped the table and said, "Okay. Mr. Lu is a straightforward person. I am also straightforward."

Lu Zichu said, "The new contract will be sent to your company tomorrow."

Li Jianming left with satisfaction.

As soon as he left, someone couldn't wait to ask, "What about our company's razors?"

"I have read the introduction of your company. Is it considered a leading enterprise in China?"

"What's the point? Consumers won't buy it. They would rather buy overpriced products than even look at domestic products. Our company's products are all piled up in the company's warehouse. If 'Who's In Charge' doesn't come out, our company will go bankrupt."

"Su Keran's fans are all female fans, and razors are products for men, so the fans' purchasing power is not strong. This is the main reason. I advise you to change your mindset."

"What idea?"

"Of course, I would find a place with a large male population and send out advertising push notifications."

“Where are there places with large male groups?”

"game."

"Game?" The person in charge hadn't come back to his senses yet.

"Yes. Dragon Tomb 1.0 is an online game with 3000 million fans in China. Soon, Dragon Tomb 2.0 will also be released in China and abroad one after another, and will be released globally. The number of players will definitely exceed 1 million. With advertising on such a platform, I think anyone can foresee that the sales will be considerable."

"But if consumers don't buy it——"

"Don't worry. Dragon Tomb 1.0 will launch a gift box for old players every New Year, with a total of copies. You can add your company's products and put them in the gift box for free. As long as your company's products are of good quality and have a word-of-mouth effect, consumers will definitely buy them."

"Our factory purchased the production line from Germany at a huge cost. The product quality is very good and the performance is also excellent."

"With all due respect, your products are a bit old-fashioned in appearance."

The person in charge stopped talking and his face turned red.

"But that's not a problem. First save the factory, then change the designer."

“We don’t have any designers in our factory.”

Lu Zichu, "..."

After thinking for a while, he said, "I have planned a marketing strategy for your company. First, distribute the products in stock and build word of mouth.

"When players of Dragon Tomb 1.0 open the interface, they will see a three-second pop-up ad. We will push it for a month. Later, we will switch to fixed window ads. Next, if you want to talk, we can further discuss advertising outside the contract."

"What else?"

“For example, you could give away a Dragon Tomb recharge card with every copy of your company’s product, giving players free time. Or, you could give away item cards that allow players to summon rare mythical beasts or special skills.

"For example, there can be a purchase portal for your company's products on the game website, and there can be discounts for purchasing products through the game. However, in this case, the game company will also have to raise some issues."

"As long as we can sell the products. However, our factory has not yet opened that - what - online sales? Is that what it is?"

Lu Zichu paused for three seconds and said, "Then go back and find someone who can do it."

"But the cost is too high and we can't afford it."

"Find two fresh graduates majoring in e-commerce and graphic design. Let's build the online mall first, and then we can think about the follow-up."

The person in charge was about to cry, "Our factory's fortunes and lives are staked on Su Keran, and now the workers haven't been paid for more than two months."

Lu Zichu took out the check, raised his eyes and asked, "How much is the price for 10,000 units?"

"Five-four hundred and fifty thousand..." The person in charge was not confident at all, and pondered Lu Zichu's expression, "Is it a lot?"

Lu Zichu took a look at the creased suit he was wearing, which had been there for who knows how many years, and felt compassion for him. He signed a check for 500,000 yuan and handed it to him, "Send the things here first."