Siheyuan: Mastery started in the 50s

He Yuzhu suddenly remembered something and said, "Brother Qiang, I think we can further expand our sales channels. In addition to setting up stalls on the street, we can also consider opening an online store so that we can reach more customers."

Wang Qiang's eyes flashed with excitement after hearing this: "This is a good idea. Online shopping is becoming more and more popular now. We can use this platform to let more people know about our products."

They decided to start preparing for the online store right after they returned. He Yuzhu was responsible for product photography and the production of the detail page, while Wang Qiang was responsible for the operation and promotion of the store. They were very busy every day, but they were full of expectations.

After a period of hard work, their online store was finally launched. The product photos taken by He Yuzhu were clear and beautiful, and the product descriptions written by Wang Qiang were detailed and moving. Soon, their online store attracted a large number of customers and orders came in one after another.

One night, Wang Qiang and He Yuzhu sat together, browsing the constantly jumping order prompts, and their hearts were filled with joy. He Yuzhu smiled and said, "Brother Qiang, we really did it!"

Wang Qiang nodded, his eyes gleaming with determination: "Yes, as long as we keep working hard, we will definitely do better."

In the following days, Wang Qiang and He Yuzhu continued to improve their products and services, and their online store business became better and better. They not only achieved success in the local market, but also attracted many customers from other places.

One day, a customer sent them a thank-you letter, which read: "Your umbrellas are not only beautiful and practical, but also bring a lot of convenience to my life. Thank you for your hard work and I hope you can continue to launch more high-quality products."

Reading the letter, Wang Qiang and He Yuzhu felt extremely warm and satisfied. They knew that their efforts were recognized, which was the greatest encouragement to them.

During a market survey, Wang Qiang and He Yuzhu found that many customers wanted more personalized umbrellas. So they decided to launch a customized service to design unique umbrellas according to customer needs. This move was warmly welcomed by customers and the order volume increased significantly.

One evening, Wang Qiang and He Yuzhu once again sat on a bench by the roadside, looking at the full orders, feeling a sense of accomplishment. He Yuzhu said with emotion: "Brother Qiang, I never thought that our umbrella business could develop so fast."

Wang Qiang smiled and said, "As long as you work hard, there will always be rewards. We must continue to work hard to do better in this business."

When Wang Qiang was resting at home, he suddenly thought of his old friend Xu Damao. They hadn't seen each other for a long time, and Wang Qiang thought it was time to talk to him. Xu Damao was a cheerful and knowledgeable person who could always bring Wang Qiang new perspectives and inspiration. So Wang Qiang called Xu Damao.

"Xu Damao, how have you been recently?" Wang Qiang asked straight to the point.

Xu Damao's hearty laughter came from the other end of the phone: "Wang Qiang, long time no see! I'm doing well recently, how about you? I heard that your umbrella business is booming."

Wang Qiang smiled and said, "Yes, I am very busy. I just happened to be free today, so I wanted to talk to you and learn from you."

Xu Damao readily agreed: "Okay, let's meet at the old place, see you later!"

The two agreed to meet at an old teahouse they often visited. When Wang Qiang arrived, Xu Damao was already waiting for him. When Xu Damao saw Wang Qiang, he greeted him warmly: "Wang Qiang, sit here!"

After Wang Qiang sat down, he ordered a pot of tea and the two began to chat. Xu Damao asked first: "Tell me, how is business recently?"

Wang Qiang said with emotion: "Business is good, but I always feel that there are some bottlenecks. I would like to hear your suggestions."

Xu Damao nodded and listened carefully. Wang Qiang continued: "Our umbrella design and quality are very popular, but I always feel that there is still room for improvement in promotion."

Xu Damao took a sip of tea, thought for a moment and then said, "There is nothing wrong with your product itself. The key is how to let more people know about it. Internet marketing is very popular now. You can do more social media promotion and shoot some interesting short videos to attract the attention of young people."

Wang Qiang nodded thoughtfully: "You make sense. Social media is indeed a good channel. We can give it a try."

Xu Damao smiled and said, "Also, you can organize some offline activities, such as setting up stalls in busy business districts or large-scale events, and doing some interesting interactions to increase brand exposure."

Wang Qiang's eyes lit up: "This is a good idea. It can not only increase exposure, but also directly contact potential customers."

The two chatted enthusiastically, and before they knew it, the teahouse had more and more customers. Wang Qiang suddenly remembered something and asked, "By the way, Xu Damao, do you have any new projects recently?"

Xu Damao nodded and said excitedly, "Yes, it is. I am organizing a handicraft exhibition recently and have invited many craftsmen and designers. I plan to create a large-scale exhibition and sales platform."

Wang Qiang was very interested: "That sounds good. When do you plan to start?"

Xu Damao explained: "We will start preparations at the beginning of next month and it is expected to be officially launched in two months. I hope to make this trade fair a long-term project and build a communication platform for craftsmen and consumers."

Wang Qiang thought this was a rare opportunity, so he suggested: "We can also participate in this trade fair to promote our umbrellas and woodworking products."

Xu Damao smiled and said, "Of course you are welcome! Your products will definitely attract a lot of attention."

They discussed the details of the trade fair in detail, and Wang Qiang was full of anticipation. He knew that this was a good opportunity to showcase their products and brand, and also to meet more peers and potential customers.

After leaving the teahouse, Wang Qiang felt particularly relaxed. The chat with Xu Damao not only helped him find new ideas for promotion, but also strengthened his confidence in the future. After returning home, Wang Qiang immediately shared his gains today with He Yuzhu, and the two decided to start preparations from tomorrow.

In the following days, Wang Qiang and He Yuzhu were very busy. They designed new umbrellas, shot many interesting short videos, and posted them on social media. Sure enough, these videos quickly attracted a lot of attention, and their brand awareness gradually increased.

At the same time, they are also actively preparing for the trade fair. Wang Qiang and He Yuzhu designed a unique booth to showcase their most exquisite products. The two also plan to hold interactive activities at the trade fair to attract more visitors.