Siheyuan: Returning to 61 to collect waste

Considering that the alarm clock is a brand new product on the market, and I know that every counter in your department store is well organized, I implore you to give special consideration and perhaps agree to let us promote it at the entrance of the building for three days only. We will not bother you at all. "

After hearing Ye Chuan's suggestion, Manager Wei and Director Sun looked at each other in amazement. They both realized the potential value of this proposal.

Products that are launching for the first time do deserve special care, and special treatment for a short period of time is understandable.

I asked curiously, "Consultant Ye, what is promotional sales?"

Ye Chuan patiently explained: "We only need to set up a booth at the gate to display our new products, mainly for publicity, with a little sales.

This will help people know and remember the new alarm clocks in our department stores.”

After hearing this, Director Sun exclaimed: "What a great idea!"

Manager Wei also recognized that Ye Chuan's approach was novel and principled.

Although it has never been done before, it only takes three days, and any problems can be quickly corrected. "Manager Wei, in fact, such a strategy can become a routine in department stores. It can not only increase sales, but also help the department store's own publicity, attract more passers-by, and turn people who originally had no consumption plans into potential customers." Ye Chuan's point of view will be a standard sales strategy in the future, but it is quite innovative at this time.

The department store is state-owned, and the manager’s duties are assigned by those above him, so no one takes the initiative to think of creative ways to increase sales.

It's not just department stores, it's the same with manufacturers. I put things here for sale, it's a question of whether you're willing to buy them or not. You want me to find ways to promote purchases? It's simply impossible!

“It’s a good idea, but I have a question: which products can be put here and which can’t? There shouldn’t be any discrimination, right?”

“This is very direct.

It is impossible for department stores to use the same strategy every day. They can choose times when people shop more frequently, such as important holidays such as Chinese New Year, National Day or May Day.

The main commodities will also change during each festival. "

Manager Wei became more and more interested in Ye Chuan's words. This young man was indeed praised by Mr. Chen. He really had many innovative ideas. "Consultant Ye, can you elaborate on this?"

"What do people buy during the Spring Festival? Of course, New Year's goods! Department stores can set up large New Year's goods markets at the entrances, selling a dozen or so kinds of New Year's goods that are slow-moving but practical.

The National Day coincides with the transition from late autumn to late autumn, which is suitable for exhibitions of out-of-season goods or new goods. If the prices are competitive, it will surely attract a large number of customers.

Of course, Manager Wei, you have to think carefully about the interests of the department store.

The last sentence inspired Manager Wei. His eyes sparkled and many ideas emerged in his mind.

Why should unsaleable New Year goods be concentrated in the New Year goods market? The main reason is that there is a lot of room for maneuver. Even if it is not for personal gain, it can help the department store increase its profits. "Consultant Ye, I am impressed!" Manager Wei said with emotion.

Ye Chuan joked: "With these suggestions of mine, can I exchange them for the right to use the promotional stand in the front of the department store for three days?"

“That’s right! Not three days, a week will do!” Manager Wei readily agreed, obviously thinking this was valuable advice that brought about a new business idea.

Ye Chuan and Director Sun smiled at each other. They could see the admiration and satisfaction in each other's eyes.

This matter is settled! ...

Without hesitation, Ye Chuan called on the technical staff to assist with sales, and Manager Wei also asked employees to help set up the counter.

Soon, a two-meter-wide counter was erected outside the department store, with a conspicuous banner written on colorful paper. "New products on sale!"

“The alarm clock that defines your future life!”

“Only 7.2 yuan!”

“Discount of 7.9 yuan!”

After posting the advertisement, it immediately attracted everyone's attention.

Ordinary people love to join in the fun, so when they see a counter set up in front of a department store, they rush over to take a look.

Seeing the crowd growing larger and larger, Ye Chuan smiled.

All the alarm clocks are arranged on the counter, neatly and spectacularly.

The staff who assists in sales at the department store are a little uneasy: "Director Sun, Consultant Ye, what should we do next?"

Ye Chuan smiled and replied: "Brother Ding, this is a good opportunity for us to showcase our products.

Tell consumers all the advantages of the alarm clock.

I'll go in and demonstrate later, you watch carefully, I'm going to rely on you for the next three days!"

Xiao Ding nodded slightly, and saw Ye Chuan picked up an electric pager on the counter. "Walk around casually, take a closer look, don't miss it if you pass by! Whether you are from the south or the north, you must come and take a look.

You don’t have to buy, but you can check out our new products and define your new lifestyle! "

As soon as Ye Chuan said this, the crowd's attention doubled. Director Sun and Manager Wei looked at each other for a moment, and they were impressed that this young man had such a promotional method. "This is a new product of our Second Electronics Factory.

Look, how attractive the small and exquisite alarm clock is! No matter how beautiful the alarm clock looks, what is the use if it does not have a good reminder effect?

"As long as you set the time, it will ring on time. You no longer have to worry about being late for work, the dishes in the rice cooker will not be burnt, you no longer have to worry about forgetting to add water to the hot water on the stove, and you won't even miss your date with your lover's favorite movie! This easy-to-use alarm clock can be placed on the table, on the bedside, or even in your pocket!"

“Don’t worry if you can’t afford a wall clock, this alarm clock can serve as a replacement.

You don’t need to go through the hassle of winding it up, it will automatically run for a year!

The villagers who were watching around laughed in agreement. They all thought that Ye Chuan's introduction was more interesting than the old Beijing storytelling.

Director Sun and Manager Wei showed surprise in their eyes. They just held the microphone tightly and rattled off a long list of selling points.

Ye Chuan simply jumped onto the display stand, holding the alarm clock in his hand, and showed its features to all the onlookers. "Is this the alarm clock that can wake us up?"

“A small and exquisite watch style?”

"Oh, it's a little small, but only as big as the palm of my hand!"

"Wow, it's so beautiful, it can be placed on the bedside table!"

"This watch only costs over 70 yuan? No way!!"

People were whispering to each other, staring at the alarm clock in Ye Chuan's hand in shock. "Please be quiet for a moment, so that everyone can feel the sound of the alarm." Ye Chuan waved the electro-acoustic device and said loudly, and the noisy crowd gradually quieted down.

He adjusted the time knob on the alarm clock, and suddenly, the rapid sound of metal collision broke the silence.

Although Ye Chuan didn't play it towards the alarm clock, the loud ringing sound was still clear to his ears. "It's too loud, people outside can hear it!"

“I guess the warning sound can be heard outside the house!”

Ye Chuan shouted again: "You can see there is a button on the top of the alarm clock. Press it lightly and the alarm will turn off immediately. It's extremely convenient!"

Some people in the crowd showed excited expressions. They were more or less troubled by the difficulty of getting up early. A good alarm clock could solve the problem of being late. "Our Second Electronic Factory provides two types of alarm clocks: the manual winding version is sold for 7.20 yuan, and the built-in battery version saves the trouble of adjusting the chain and comes with an original battery. The price is only 7.90 yuan!"

At that time, it was unlikely that ordinary households would use batteries on a large scale and the cost was relatively high, so many people were interested in affordable mechanical alarm clocks.

But Ye Chuan considered the long-term strategic planning. The factory might launch a wall watch with battery in the future. If everyone chooses mechanical watches now because of the battery problem, then the wall watch with battery will face difficulties in the future. "Please be quiet, what we want to say is that this alarm clock needs a No. 5 battery.

But this battery can support at least six months of normal use! And within one year after purchasing the alarm clock, every customer can buy a battery for 30 cents with a shopping voucher! "

At that time, the market price of No. 5 batteries was one yuan and eight cents, even higher than the price of pork.

Hearing that it only costs 30 cents per battery and can last for half a year, even those who complained about the fast consumption of batteries began to feel relieved. "This time, our factory only has a few hundred alarm clocks in reserve for sale. I'm not sure when we can sell them next time. Don't miss this opportunity! If you pass by, it's a rare opportunity. You'd be embarrassed if you don't come and take a look! It doesn't matter whether you buy it or not, just come in and take a look! You won't lose out if you buy it for more than 7 yuan. You will never be fooled by more than 7 yuan. This is a great value for money. You will never regret buying it!" Ye Chuan's powerful words spread from the loudspeaker, and the audience who heard that there were only a few hundred alarm clocks began to be moved.

The Chinese people have always been like this. If the sale is allowed, they may still hesitate.

However, once the supply is limited, no one wants to miss such an opportunity. "I want one!" "I need one too, with batteries!" "Please give me one." "Who pushed me? I'm the first one here!"

In an instant, the crowd was filled with excitement, and people took out coins from their pockets and moved forward in a crowd.

Many people who originally planned to buy the traditional "three-turn and one-ring" alarm clock required for wedding banquets, when they saw that the alarm clock cost less than eight yuan, thought that placing it on a small desk or bedside table at home would be a small household appliance to add to the atmosphere.

Some who were still undecided, upon hearing that there were only a few hundred alarm clocks left for sale, bought them without a second thought, intending to decide after returning home whether to keep them for use or collect them as investments.

It was unnecessary for Ye Chuan to describe all the details of the alarm clock. What really made people excited was the final price.

After all, an alarm clock can be considered a household appliance. It can be purchased for less than ten yuan, so how can it not move the public? "Consultant Ye, you saw it." Director Sun looked at the surging crowd in amazement, turned to the manager next to him and said, "I think we will sell out in less than three hours."

Manager Wei smiled and said, "I have full confidence in your prediction.

When your new batch of goods arrives, we will have three days to start the public sale!"

Witnessing this scene, Director Sun was already shocked.