Siheyuan: The beauty Xueru Huizhen, the birds are jealous

So, he used part of the funds to transform the machines in the factory, greatly improving production efficiency; and the other part was used to purchase raw materials to ensure the normal operation of the production line.

However, in order to truly revitalize the factory, it is necessary to stimulate the enthusiasm of the workers.

Therefore, Yang Ming introduced a bonus policy. He told the workers: "As long as you work hard and increase production, I will give you bonuses! Bonuses come in two forms, one is real money, and the other is equivalent materials."

This policy was like a gentle spring breeze, nourishing the hearts of the workers. Their resentment disappeared, replaced by enthusiasm and expectations for work.

They began to work harder to earn more bonuses, and those workers who had been cheating also felt the pressure and began to consider changing their work attitudes.

As time went by, the atmosphere in the factory changed dramatically. The workers became more motivated and energetic. They followed the rules and regulations and stopped being late or leaving early. They took the initiative to work overtime to increase production. The whole factory seemed to have a new lease of life.

However, as the production volume increased, new problems also arose. The instant noodles warehouse was gradually filled up, and the sales problem became a difficult problem for Yang Ming. He knew very well that without sales channels, these instant noodles would only become piles of useless garbage.

Faced with difficulties, Yang Ming did not back down. He knew that advertising was the key to sales. However, in this era, without the Internet, live streaming and other modern sales methods, how could he promote his products?

Yang Ming fell into deep thought. He recalled his experiences in the afterlife, and those successful advertising cases played back in his mind like a movie. He understood that advertising is not only about promoting products, but also about conveying a value and a lifestyle. So he decided to start from this aspect and find an advertising that suits him.

the way.

After some effort, Yang Ming finally found an advertising method that suits him.

He used local newspapers and television stations to promote the product, and also set up a display area at the factory entrance so that passers-by could experience the deliciousness of the product for themselves.

Although these measures were simple, they had an unexpected effect: the sales of instant noodles gradually increased, and the factory's difficulties were alleviated.

However, in another corner of the city, Yang Ming faced a completely different dilemma.

He is the director of an instant noodle factory and knows the importance of advertising for product promotion.

But the problem is that the instant noodle factory is short of funds and cannot invest as much as the Coconut Tree Group in advertising. He thinks every day about how to let more people know about their products within a limited budget.

Yang Ming knew that TV advertising was a good option. However, TV advertising was not something that could be done just by having money. Certain conditions and standards had to be met.

He tried to contact the TV station many times but was always rejected. This made him very frustrated, but he did not give up.

One day, he heard that Director Bi of the TV station was a food lover and was always curious about new products, so he decided to visit Director Bi in person, hoping to win his favor by showing his products.

Yang Ming came to the TV station building with a box of instant noodles. He walked into Director Bi's office nervously. Director Bi was buried in a pile of documents. He looked up and saw Yang Ming, and asked in confusion, "Who are you?"

"Hello, Director Bi. I am Yang Ming, the director of XX Instant Noodle Factory." Yang Ming said respectfully, placing the instant noodles in his hand on the table. "This is a new product of our factory. I would like to invite you to taste it."

Director Bi looked at the box of instant noodles, and a hint of curiosity flashed in his eyes. He had heard of this instant noodle factory and knew that Yang Ming had carried out a series of reforms in the factory, which greatly improved the product quality. He nodded and signaled Yang Ming to start the introduction.

Yang Ming began to talk about how they improved the production process, how to select high-quality raw materials, and how to ensure that every pack of instant noodles meets the standards. As he spoke, he opened a box of instant noodles and showed Director Bi how to make and taste it.

Director Bi watched Yang Ming's skilled movements and smelled the unique aroma of instant noodles, and couldn't help but feel a little moved. He picked up a pack of instant noodles and began to taste it according to Yang Ming's instructions.

After the first bite, Director Bi was attracted by the unique taste. He opened his eyes wide and tasted the instant noodles carefully. Yang Ming looked at him nervously, afraid that he would not like it.

Finally, Director Bi put down his chopsticks and nodded with satisfaction: "Not bad, it tastes very good. Your instant noodles are indeed unique."

Hearing Director Bi's praise, Yang Ming was delighted. He knew that his efforts were finally recognized. He took the opportunity to ask Director Bi to place an advertisement on TV.

Director Bi thought about it for a while, then nodded: "Okay, I can help you contact the advertising department. But whether it can be on TV depends on their decision."

Yang Ming nodded gratefully: "Thank you, Director Bi! I will continue to work hard to help more people

Know our products. ”

"Director Bi, try this." Yang Ming handed over a bowl of steaming instant noodles, his face filled with anticipation.

Director Bi took the instant noodles, blew on them gently, and then took a bite.

"Well, it tastes good. Is this a new product from your factory?" he asked curiously.

"Yes, Director Bi.

"Yang Ming nodded, his eyes sparkling, "This is a kind of instant noodles I developed recently. It's convenient and tastes good."

At this time, the secretary also came over and looked at the bowl of instant noodles carefully.

"This looks a bit like Yi noodles," she said softly.

"You're right, Secretary." Yang Ming responded with a smile, "In fact, the production process of instant noodles and Yimian is somewhat similar, but instant noodles are more convenient and fast, which is suitable for the pace of modern people's life."

Director Bi put down the bowl and looked at Yang Ming seriously.

"Your product is indeed very creative, but how can you open up the market and let more people accept this new instant noodle?" He raised the key question.

Yang Ming took a deep breath, with a determined expression on his face.

"Director Bi, this is why I came to you. I hope you can help me contact the TV station and the Ministry of Railways. I want to promote my products through TV commercials."

"TV advertising?" Director Bi was a little surprised. "That's a bold idea."

"Yes, I know it sounds incredible." Yang Ming nodded, "but I think it's a method worth trying. Now that television has entered thousands of households, more people can learn about our products through television advertising."