After Mr. Xiang divorced, the president regretted it

Manager Zheng's face didn't look good. He quickly walked up to Xiang Yu and Yan Jin and whispered, "Boss Xiang, Boss Yan, there is something I need to report to you right away."

Xiang Yu and Yan Jin looked at each other, and both of them sensed something unusual. Yan Jin signaled Manager Zheng to make it short.

"I just got the news that our competitor, the Lu Group, is secretly developing a new product with highly overlapping functions with our main product. Moreover, according to reliable sources, their product development progress has reached the final stage and it is very likely to be launched on the market before us." Manager Zheng spoke in a hurried tone, and it was obvious that the situation was urgent.

Upon hearing this news, Xiang Yu and Yan Jin's faces turned serious. They both knew that if Lu's Group really took the lead in launching similar products, it would be a huge shock to Xiang's Group.

"Is the news reliable?" Xiang Yu asked in a deep voice.

"It's absolutely true." Manager Zheng said affirmatively, "I overheard it from the Lu Group's HR manager at the industry summit this afternoon. Although he didn't reveal too many details, judging from his tone and expression, it's almost certain."

Yan Jin frowned and fell into deep thought. After a moment, she said decisively: "There is no time to lose. Notify all senior executives immediately and come to the conference room for a meeting in ten minutes!"

Ten minutes later, the atmosphere in the high-level meeting room of Xiang Group was solemn. Yan Jin told everyone the news brought by Manager Zheng and calmly analyzed the current situation and possible risks.

"Once Lu's Group's products are launched on the market, our market share will be greatly impacted. We must be prepared in advance." Yan Jin looked around at everyone and said in a deep voice, "Now, I need everyone to brainstorm and think about how we should deal with this crisis."

There was a lot of discussion in the conference room, and everyone was actively thinking about countermeasures. Some people suggested speeding up the research and development of new products and trying to launch them on the market before Lu's Group; some people suggested adjusting the market strategy, increasing publicity efforts, and consolidating the existing market share; and some people suggested considering using legal means to prevent Lu's Group's products from being launched...

Yan Jin listened carefully to the opinions of each senior executive and wrote them down one by one. As time passed, the atmosphere in the conference room became more and more tense.

"Knock, knock, knock..." A rapid knock on the door interrupted everyone's thoughts. Then, the secretary pushed the door open and said in a hurried tone: "Mr. Yan, Lu Group has just released a new product preheating..." Before she finished her words, she was interrupted by Yan Jin who stood up suddenly.

The secretary's half sentence was like a heavy hammer, hitting everyone's heart hard. The noise in the conference room stopped abruptly, and everyone's eyes were focused on Yan Jin, waiting for her instructions.

Yan Jin took a deep breath and tried to keep herself calm. She quickly walked to the secretary and took the tablet from her hand. The screen displayed a new product pre-launch poster released by the official account of Lu's Group. The poster design was simple and clear, but the information revealed was enough to make everyone in Xiang's Group feel uneasy - the new product will be on the market in a week!

"It seems that our previous estimate was too optimistic." Xiang Yu's voice rang out in the silence, breaking the suffocating silence in the conference room. "Lu Group chose to release a new product preheating at this time point, obviously they are well prepared. They want to catch us off guard and seize the market opportunity."

Xiang Yu's words made everyone present feel a huge pressure. The development of the situation has far exceeded their expectations, and a business war without gunpowder has quietly begun.

"The situation is now very clear. We don't have time to worry or hesitate." Xiang Yu looked around at everyone, his eyes firm and decisive. "I have decided to immediately set up a special risk management team, which I will personally take charge of and be fully responsible for the response to this incident. Manager Zheng, you will be responsible for collecting and analyzing detailed information on Lu Group's new products. The sooner the better!"

"Yes, Mr. Xiang!" Manager Zheng responded loudly. He knew that a tough battle was inevitable.

Xiang Yu's decisiveness and determination quickly stabilized people's hearts. Yan Jin walked to the projector, opened a document, and said calmly: "The launch of Lu Group's new products is both a challenge and an opportunity for us. What we have to do is to make full use of this time and make full preparations to meet this challenge."

Yan Jin's voice was steady and powerful, as if it had given everyone present a shot of adrenaline. Under her leadership, the Xiang Group quickly entered a state of preparation for war.

Inside the company, all departments took action. The marketing department strengthened the monitoring and analysis of competitors, paid close attention to market trends, and adjusted marketing strategies in a timely manner; the R&D department accelerated the development of new products, striving to launch more competitive products in the shortest possible time; the public relations department was also prepared to deal with negative public opinion and maintain the company's good image...

For a moment, the entire Xiang Group was filled with a tense and orderly atmosphere. Everyone was doing their best for the upcoming challenge, and no one dared to slack off.

As night fell and the lights came on, Yan Jin was still working at her desk in the office on the top floor of Xiang Group. She gently rubbed her sore temples and her eyes fell on a document on the corner of the table - it was the company's latest financial report.

"Funds..." Yan Jin muttered to herself, with a complicated look in her eyes. She picked up her phone and dialed a number, "Hello, Manager Zhang, come to my office at nine o'clock tomorrow morning. I have something to discuss with you..."

Yan Jin put down her phone and leaned back in her chair tiredly. The sudden attack by Lu's Group had indeed disrupted Xiang's rhythm. Funding was the biggest problem now. New product development, marketing, brand public relations, which one did not require a large amount of capital investment?

The next morning, the financial director, Manager Zhang, showed up in Yan Jin's office on time. Yan Jin handed him a document and said, "This is the funding plan I compiled overnight. Take a look."

Manager Zhang took the document and frowned. "Boss Yan, according to your plan, we need to raise a large amount of funds in the short term. However, the company's current liquidity is not sufficient..."

"I know," Yan Jin interrupted him, "That's why I need to discuss with you how to optimize the existing capital allocation, improve the efficiency of capital use as much as possible, and ensure that the company has sufficient capital reserves to deal with this crisis."

Yan Jin and Manager Zhang discussed in the office for a whole morning and finally worked out a feasible plan. They decided to temporarily put aside the investment plan for some non-core projects and focus the limited funds on new product development and market promotion; at the same time, they actively communicated with banks and other financial institutions to strive for more credit support.

At the same time, Xiang Yu was also working hard to deal with this sudden crisis. He knew that it would be difficult for Xiang alone to compete with the powerful Lu Group. He needed to find more allies and more professional guidance.

In the past two days, Xiang Yu personally visited several respected senior experts in the industry, and humbly asked them for their views and suggestions on industry development trends, as well as how to deal with the current competitive situation.

An old expert with white hair said to Xiang Yu earnestly: "Xiao Xiang, the business world is like a battlefield, changing rapidly. If you want to be invincible in the fierce competition, you must always be vigilant and be prepared for danger!"

Xiang Yu was deeply touched by the old expert's words. He realized that this crisis was not only a challenge from competitors, but also a comprehensive test for the Xiang Group.

After returning to the company, Xiang Yu immediately called together all members of the risk management team and began to formulate a more comprehensive risk response strategy...

"Everyone," Xiang Yu said with a serious expression and a firm tone, "What we need to do now is not only to deal with the crisis in front of us, but also to take this opportunity to establish and improve the company's risk management system and improve its ability to deal with various emergencies..."

Xiang Yu's eyes swept over everyone in the conference room, and his tone was firm: "Everyone, we can no longer have a fluke mentality, we must always be prepared to deal with crises!"

Under his instructions, the risk management team began to work intensively. They carefully analyzed various risk factors that may exist in the company's internal and external environment, prepared a detailed risk assessment report, and formulated corresponding response plans based on different risk levels.

In order to enhance the risk awareness of all employees, Xiang Yu and Yan Jin personally conducted a crisis simulation drill within the company.

"This drill simulates a situation where the company's products have major quality problems, causing a crisis of confidence among consumers." Yan Jin stood in the center of the conference room and explained the background of the drill to all participants. "All departments must handle the situation according to the drill script and simulate the actual situation. We must respond quickly and work together."

With Yan Jin's order, the drill officially began.

The public relations department responded quickly, contacting major media platforms to monitor and guide public opinion; the customer service department launched an emergency plan, patiently answered consumers' questions and calmed their emotions; the legal department began to collect relevant evidence and prepare for possible legal proceedings...

During the drill, all departments cooperated well and responded appropriately, but some problems were still exposed, such as the lack of timely information transmission from some departments and the incomplete crisis handling process.

After the drill, Xiang Yu and Yan Jin listened carefully to the reports from various departments and summarized and evaluated the results of the drill.

"In general, this exercise achieved the expected goals, but it also exposed some deficiencies in our risk management system." Xiang Yu looked around at everyone, "We must seriously sum up our experience and lessons and continuously improve our risk response mechanism to be invincible in the face of future challenges."

After the meeting, Yan Jin went to the tea room alone and made herself a cup of coffee.

"Ms. Yan, you are really prepared for a rainy day." Manager Zheng stood behind her at some point, with a hint of sarcasm in his tone.

Yan Jin turned around and looked at him calmly: "Manager Zheng seems to have something else in mind?"

Manager Zheng smiled and lowered his voice and said, "I heard that there seems to be unrest in your company recently..." He paused deliberately to observe Yan Jin's reaction, "Someone is online..."

Before he could finish his words, he was interrupted by a rapid ringing of his cell phone. Yan Jin took out his cell phone, glanced at the caller ID, and his expression instantly became solemn.

"Hey?"

On the other end of the phone, the assistant's anxious voice came: "Boss Yan, it's bad! Something happened..."